Sustainable Aviation
SHEIN Expands Sustainable Aviation Fuel Use with DHL Partnership
SHEIN partners with DHL Express to pilot Sustainable Aviation Fuel in air freight, supporting emissions reduction amid market and regulatory challenges.

This article is based on an official press release from SHEIN.
On March 24, 2026, global fashion retailer SHEIN announced a new agreement with DHL Express to utilize the logistics provider’s GoGreen Plus service. This initiative integrates Sustainable Aviation Fuel (SAF) into SHEIN’s international air freight operations, marking another step in the company’s efforts to address lifecycle emissions associated with its supply chain.
According to the official press release, the partnership is designed as an early-stage pilot to help the retailer evaluate economic feasibility, certification frameworks, and operational integration. SHEIN explicitly acknowledges that the immediate emissions impact will be modest relative to its total air transport footprint, reflecting broader constraints in the global SAF market where alternative fuels represent only a fraction of conventional jet fuel supply.
We note that this move builds upon SHEIN’s previous SAF pilot programs initiated in 2025, signaling a continued corporate push to support capacity-building activities and demand signaling, particularly within the rapidly evolving Asia-Pacific (APAC) region.
Expanding SAF Pilots and Logistics Partnerships
The DHL GoGreen Plus Agreement
Under the new agreement, SHEIN will leverage DHL’s GoGreen Plus service, which utilizes an “insetting” approach to reduce Scope 3 greenhouse gas emissions. Rather than fueling specific cargo planes directly with SAF, the fuel is introduced into DHL’s broader aviation network. The resulting lifecycle emissions reductions are then allocated to SHEIN using internationally recognized carbon accounting and certification frameworks.
“Signing the GoGreen Plus agreement with SHEIN marks another important milestone in DHL Express’s commitment to driving the green transformation of air logistics. As a long-term partner in SHEIN’s global logistics network, we are pleased to work together to explore how sustainable aviation fuel can be integrated into their air cargo operations.”
Building on 2025 Initiatives
The DHL partnership is part of a broader, multi-carrier strategy. Industry research highlights that in 2025, SHEIN procured 187.3 tonnes of SAF across 14 Atlas Air charter flights, achieving an estimated emissions reduction of 579.1 tonnes of COâ‚‚ equivalent (tCOâ‚‚e). Furthermore, the company signed a Memorandum of Understanding (MoU) with Lufthansa Cargo in August 2025 to accelerate SAF adoption.
Regionally, SHEIN is also participating in a China-based SAF pilot program organized by China National Aviation Fuel (CNAF) and the Second Research Institute of Civil Aviation of China (CASRI). Through this initiative, the retailer plans to procure an initial batch of SAF from Air China Cargo, utilizing traceability mechanisms to track usage.
“Working with partners such as DHL allows us to better understand how sustainable aviation fuel solutions may be incorporated into air cargo logistics. Initiatives like this are part of SHEIN’s broader efforts to explore how emerging approaches across the aviation sector may contribute to addressing carbon emissions associated with air transport.”
Global Bottlenecks and the Cost of Decarbonization
Production and Pricing Realities
SHEIN’s press release notes that wider adoption of SAF remains constrained by limited production capacity and higher costs. Data from the International Air Transport Association (IATA) released in December 2025 provides stark context for these limitations. According to IATA, global SAF production reached 1.9 million metric tons in 2025. While this doubled the output of 2024, it still represented only 0.6% of total global jet fuel consumption.
Growth is projected to slow slightly in 2026, reaching an estimated 2.4 million metric tons, or roughly 0.8% of global demand. Furthermore, SAF currently trades at two to five times the price of conventional fossil jet fuel. IATA estimates that this premium added approximately $3.6 billion to the aviation industry’s fuel costs in 2025 alone.
Policy Friction
The macroeconomic challenges are compounded by regulatory friction. IATA has publicly criticized certain regional mandates, arguing that they have distorted markets and increased compliance costs without guaranteeing adequate fuel supply.
“SAF production growth fell short of expectations as poorly designed mandates stalled momentum in the fledgling SAF industry… If the objective is to increase SAF production to further the decarbonization of aviation, then they [policymakers] need to learn from failure and work with the airline industry to design incentives that will work.”
The Asia-Pacific Momentum
Regulatory Shifts and Capacity Building
The press release emphasizes strengthening the demand signal for SAF in the Asia-Pacific region through capacity-building activities. Industry data shows that APAC is currently undergoing a massive shift in SAF infrastructure and regulation, transitioning from voluntary goals to concrete mandates.
Singapore implemented a confirmed goal of 1% SAF by 2026, funded by a passenger levy, while Japan is finalizing a 10% SAF mandate by 2030. South Korea, India, and Indonesia are also rolling out blending roadmaps expected to take effect around 2027.
To support this regulatory push, physical infrastructure is scaling up. Neste operates a significantly expanded SAF refinery in Singapore, and Hong Kong-based EcoCeres is expanding into Malaysia. Additionally, in May 2025, the World Economic Forum (WEF) and GenZero launched “Green Fuel Forward,” an initiative specifically designed to scale SAF demand and build regional capacity for aviation decarbonization in APAC, involving major airlines and logistics firms like DHL.
AirPro News analysis
SHEIN’s latest announcement reflects a maturing corporate approach to aviation decarbonization. By explicitly stating that the emissions impact of these early-stage pilots will be “modest,” the company avoids the pitfalls of greenwashing and aligns its messaging with the stark realities of the global SAF market. The reliance on DHL’s GoGreen Plus “book-and-claim” model highlights that, for global shippers, insetting remains the most viable mechanism to participate in the SAF economy without requiring direct physical access to alternative fuels at every origin airport. As APAC mandates like Singapore’s 2026 target take effect, corporate demand signals from high-volume freight users like SHEIN will be critical in justifying the massive capital expenditures required for regional SAF refineries.
Frequently Asked Questions
What is DHL’s GoGreen Plus service?
GoGreen Plus is a service offered by DHL Express that allows customers to reduce the Scope 3 carbon emissions associated with their freight. It uses an “insetting” or “book-and-claim” model, where DHL purchases Sustainable Aviation Fuel (SAF) and introduces it into its broader aviation network, allocating the certified emissions reductions to the participating customer.
How much of global aviation fuel is currently SAF?
According to December 2025 data from the International Air Transport Association (IATA), SAF accounts for only 0.6% of global jet fuel consumption, constrained by limited production capacity and high costs.
Why is SAF more expensive than conventional jet fuel?
SAF is currently two to five times more expensive than conventional fossil jet fuel due to the high costs of feedstock collection, complex refining processes, and a lack of scaled production infrastructure globally.
Sources: SHEIN Press Release
Photo Credit: SHEIN
Sustainable Aviation
Menzies Aviation Achieves 25 Percent Electric Ground Support Equipment Target
Menzies Aviation reached its goal of 25% electric Ground Support Equipment globally by 2025, investing $200M and expanding alternative fuel use.

This article is based on an official press release from Menzies Aviation.
The aviation industry faces mounting pressure to decarbonize, and while in-flight emissions dominate headlines, ground operations offer immediate opportunities for sustainability. According to a recent press release, Menzies Aviation has officially reached its global target of electrifying 25% of its Ground Support Equipment (GSE) by the end of 2025.
Menzies Aviation, recognized as the world’s largest aviation services company operating at 347 airports across 65 countries, achieved this milestone through a dedicated $200 million investment aimed at modernizing its vehicle fleet. The company reported adding more than 620 electric GSE assets to its operations in 2025 alone, pushing the global proportion of its electric equipment from 22% in 2024 to the 25% target. Currently, 11 Menzies locations operate fleets with more than 70% electric GSE, and over 20 locations have surpassed the 50% mark.
Driving the Transition: Fleet Modernization and Regional Success
European Operations Lead the Charge
The transition to electric GSE is heavily dependent on local airport charging infrastructure, leading to regional variations in adoption. In its press release, Menzies Aviation highlighted Europe as the leading region, with more than 50% of all GSE across the continent now fully electric.
Specific European locations have achieved even higher electrification rates. At Milan Malpensa Airport (MXP) in Italy, a partnership with AGS Handling has resulted in over 80% of motorized GSE becoming electric. When combined with a permanent switch to electric Pre-Conditioned Air Units, this allows for fully electric aircraft turnarounds. Additionally, the company noted that Manchester Airport in the UK increased its electric GSE to 40% following the deployment of two hybrid de-icing rigs, while London Gatwick (LGW) and Copenhagen (CPH) introduced fully electric fuel hydrant dispensers to support quieter, lower-emission operations.
Progress in Oceania and South East Asia
Progress is also visible outside of Europe. Menzies Aviation reported that its operations in Oceania and South East Asia increased to 30% electric GSE in 2025. As part of this regional push, the company has initiated trials for electric ground power units (GPUs) in Cairns, Australia.
Bridging the Gap with Alternative Fuels
Recognizing that full electrification is not yet viable at all airports due to infrastructure constraints, Menzies Aviation has expanded its use of lower-emission alternative fuels. The company’s press release details a significant pivot toward Hydrotreated Vegetable Oil (HVO) where electric charging grids remain insufficient.
In 2025, Menzies utilized two million liters of HVO, marking a 50% year-on-year increase from 2024. According to the company, HVO has fully replaced diesel in several major locations, including San Diego, Los Angeles, Amsterdam, and Stockholm Arlanda. The use of this alternative fuel has also been expanded at London Heathrow (LHR) and London Gatwick (LGW).
Corporate Strategy and Financial Alignment
The 25% electric GSE milestone is a component of Menzies Aviation’s broader “All In” sustainability strategy, which targets net-zero greenhouse gas emissions by 2045. The company noted it is the first major aviation services provider to have its net-zero targets validated by the Science Based Targets initiative (SBTi), adding scientific credibility to its corporate goals.
“2025 was a year of real progress towards our net-zero target. Achieving our ambitious goal of 25% electric GSE by 2025 across our fleet and accelerating our adoption of lower‑emissions fuels and renewable energy demonstrates our commitment to reducing emissions, even as our global network continues to grow. We are now focused on building on this momentum, with further increases in electric GSE already underway across our network.”
Crucially, the press release indicates that these sustainability investments are occurring alongside robust financial growth. Menzies reported a 16% year-on-year growth in 2025, surpassing $3 billion in revenue, demonstrating that aggressive decarbonization efforts can run parallel to global expansion.
AirPro News analysis
We observe that while sustainable aviation fuel (SAF) and next-generation electric aircraft frequently dominate media coverage regarding aviation decarbonization, ground operations represent a highly actionable area for immediate, measurable emissions reductions. Transitioning tarmac vehicles from diesel to electric power directly reduces Scope 1 emissions while simultaneously improving local air quality and lowering noise pollution for airport workers and surrounding communities.
However, the data provided by Menzies Aviation underscores a critical industry bottleneck: infrastructure. The speed of GSE electrification is intrinsically linked to the willingness and ability of airports to upgrade their electrical grids and charging capabilities. The reliance on bridge technologies like HVO in major hubs such as Los Angeles and London Heathrow highlights that even well-capitalized service providers must wait for municipal and airport infrastructure to catch up with corporate sustainability ambitions.
Frequently Asked Questions (FAQ)
What is Ground Support Equipment (GSE)?
GSE refers to the vehicles and machinery found on an airport tarmac used to service aircraft between flights. This includes baggage tugs, fuel hydrant dispensers, ground power units, and de-icing rigs.
Why is Menzies Aviation using Hydrotreated Vegetable Oil (HVO)?
While Menzies is transitioning to electric equipment, many airports currently lack the electrical grid infrastructure required to charge large fleets of electric vehicles. HVO serves as a lower-emission “bridge” fuel that can immediately replace diesel in existing combustion engines without requiring new infrastructure.
What is the Science Based Targets initiative (SBTi)?
The SBTi is a corporate climate action organization that enables companies to set greenhouse gas emissions reduction targets grounded in climate science. Menzies Aviation is the first major aviation services provider to have its net-zero targets validated by this body.
Sources: Menzies Aviation Press Release
Photo Credit: Menzies Aviation
Sustainable Aviation
SWISS Partners with Metafuels to Advance Synthetic Aviation Fuel Production
SWISS and Lufthansa Group partner with Metafuels to accelerate synthetic Sustainable Aviation Fuel production and meet EU 2030 mandates.

This article is based on an official press release from Swiss International Air Lines (SWISS).
On May 13, 2026, Swiss International Air Lines (SWISS), in coordination with its parent company the Lufthansa Group, announced a strategic partnerships with Zurich-based climate tech company Metafuels. According to the official press release, the collaboration is designed to accelerate the industrial-scale production of synthetic Sustainable Aviation Fuel (e-SAF). By securing early access to Metafuels’ proprietary technology, SWISS aims to proactively position itself ahead of strict European synthetic fuel mandates set to take effect in 2030.
The agreement outlines that SWISS and the Lufthansa Group intend to commit to long-term procurement contracts with Metafuels. This move highlights a growing industry trend where Airlines are partnering directly with deep-tech Startups to ensure future supply chains. The partnership also underscores Switzerland’s emerging role as a climate innovation hub, leveraging local research institutions to solve global decarbonization challenges.
Current global production volumes of synthetic aviation fuels are vastly insufficient to meet upcoming political and environmental targets. By collaborating with Metafuels, SWISS is taking a direct role in bringing viable synthetic SAF solutions to the commercial market.
The Shift to Synthetic Aviation Fuels
Overcoming the Limitations of First-Generation SAF
To understand the significance of this partnership, we must look at the limitations of current sustainable aviation fuels. Today, the vast majority of commercially available SAF is produced via the HEFA process (Hydroprocessed Esters and Fatty Acids), which relies heavily on waste oils and animal fats. Because these biological feedstocks are strictly limited in global supply, the aviation industry is being forced to transition to synthetic fuels, or e-SAF, to achieve true scalability.
According to the provided research data, Metafuels has developed a proprietary catalytic technology known as aerobrew. This process efficiently converts green methanol into aviation-grade jet fuel. The green methanol itself is produced by using renewable electricity to split water into green Hydrogen, which is then combined with carbon dioxide captured directly from the atmosphere or from biogenic waste sources.
Crucially, the resulting synthetic SAF is a “drop-in” fuel. This means it can be blended with conventional jet fuel, currently up to a 50 percent regulatory limit, and utilized in existing airport infrastructure and Commercial-Aircraft engines without requiring any technical modifications.
Scaling Up Production and Infrastructure
From Demonstration to Commercial Scale
Metafuels, founded in 2021 by Saurabh Kapoor, Leigh Hackett, and Ulrich Koss, has been rapidly expanding its operational footprint. Industry reports indicate that in early 2026, the company raised between $22 million and $24 million to pioneer its technology at a commercial scale, followed by a €1.92 million grant from the Dutch government in April 2026.
Currently, Metafuels operates a demonstration plant at the Paul Scherrer Institute in Villigen, Switzerland. This facility is capable of producing up to 50 liters of SAF per day to validate the aerobrew process. Simultaneously, the company is developing its first commercial-scale facility, dubbed “Project Turbe,” located in the Port of Rotterdam. According to project outlines, this facility aims to produce 10 tons of e-SAF per day by 2028, scaling up to 100 tons per day by 2031.
For the Lufthansa Group, which has committed to a carbon-neutral footprint by 2050, securing output from these future facilities is critical. The group has already seen success with its “Green Fares,” which allow passengers to offset flight emissions. In 2025, nearly 7 million Lufthansa Group passengers opted for these sustainable travel options, demonstrating strong consumer demand for decarbonized air travel.
“Future availability of sustainable fuels at sufficient scale will only be possible if investments in technologies and partnerships are made today. That is exactly what we are doing with Metafuels. We do not want to wait on the sidelines, but actively contribute to making synthetic fuels market-ready and scalable…”
Regulatory Pressures Driving the Market
Meeting the ReFuelEU Mandates
The driving force behind this procurement strategy is the impending regulatory landscape in Europe. Under the European Union’s “Fit for 55” package, the ReFuelEU Aviation Mandate legally requires aviation fuel suppliers to blend a minimum percentage of SAF into the fuel provided at EU airports.
The mandate began at a 2 percent overall SAF requirement in 2025 and will rise to 6 percent in 2030, eventually reaching 70 percent by 2050. More importantly for this partnership, the legislation includes a specific sub-mandate for synthetic aviation fuels (e-kerosene). Starting in 2030, 1.2 percent of all aviation fuel must be synthetic, rising to 35 percent by 2050.
“This agreement with SWISS and the Lufthansa Group is both a milestone for us and a clear affirmation of the role that synthetic SAF will play in the future of aviation… With both rising demand projected and tighter regulatory provisions ahead, synthetic fuels will only gain in importance.”
AirPro News analysis
As we analyze the broader aviation market, it is clear that the race for 2030 compliance has officially begun. SWISS’s partnership with Metafuels is a direct strategic maneuver to secure the supply needed to meet the 1.2 percent synthetic quota. Because the current global supply of e-SAF is virtually non-existent compared to projected future demand, airlines that fail to lock in early procurement contracts risk severe compliance penalties or exorbitant spot-market fuel prices by the end of the decade. By partnering with a local deep-tech startup, SWISS is not only hedging its regulatory risks but also investing in the localized energy security of the European aviation sector.
Frequently Asked Questions
What is e-SAF?
e-SAF, or synthetic Sustainable Aviation Fuel, is a type of aviation fuel made from renewable electricity, water, and carbon dioxide, rather than biological waste products like used cooking oil. It is considered infinitely scalable compared to first-generation SAF.
Why is SWISS partnering with Metafuels now?
SWISS is securing early access to Metafuels’ future production capacity to ensure it can meet the European Union’s strict mandate requiring 1.2 percent of all aviation fuel to be synthetic by the year 2030.
Can e-SAF be used in current airplanes?
Yes. The synthetic fuel produced by Metafuels’ aerobrew process is a “drop-in” fuel, meaning it can be blended with traditional jet fuel (up to a 50 percent limit) and used in existing aircraft engines without any modifications.
Sources: Swiss International Air Lines (SWISS) Press Release
Photo Credit: SWISS
Sustainable Aviation
Pilatus Aircraft Launches Carbon Reborn Sustainability Initiative
Pilatus Aircraft unveils Carbon Reborn to reduce carbon fiber waste and invest in solar aviation fuels for carbon-neutral operations.

This article is based on an official press release from Pilatus Aircraft.
Swiss aerospace manufacturers Pilatus Aircraft has unveiled its latest sustainability and manufacturing initiative, dubbed “Carbon Reborn.” The program highlights the company’s dual approach to carbon: maximizing the efficiency of carbon fiber composites in its aircraft while aggressively pursuing carbon-neutral operations through innovative fuel investments.
According to the official press release, Pilatus is focusing on reducing the environmental footprint of its manufacturing processes and fleet operations. The initiative underscores the critical role of lightweight materials in modern aviation and the industry’s broader push toward de-fossilization.
Advanced Composites and Waste Reduction
Enhancing the PC-24 and PC-12
Carbon fiber reinforced polymers (CFRP) have become a cornerstone of Pilatus’s aircraft design. The company’s flagship PC-24 Super Versatile Jet relies heavily on carbon and glass-fiber components to maintain a low base weight of approximately 5.3 tons. Industry data from Pilatus’s manufacturing partners indicates that this lightweight construction is essential for the jet’s unique ability to take off from short, unpaved runways of just 890 meters.
In a company press release, Pilatus emphasized its commitment to optimizing these materials. To address the environmental impact of composite manufacturing, the company has implemented advanced digital cutting technologies. According to manufacturing partner Zünd, these highly automated systems have successfully reduced carbon fiber waste rates from 30 percent to 20 percent at Pilatus facilities.
Global Supply Chain Integration
The “Carbon Reborn” strategy also extends to Pilatus’s global supply-chain. The company recently expanded its partnership with UAE-based Strata Manufacturing to produce composite trailing edge components for the PC-12 turboprop. By the first quarter of 2025, Strata had delivered 590 of these critical carbon-fiber components, demonstrating the scale of Pilatus’s composite integration.
Pioneering Solar Aviation Fuels
The Synhelion Partnership
Beyond physical materials, the “Carbon Reborn” initiative addresses atmospheric carbon through a strategic investment in Synhelion, a Swiss company developing solar fuels. Pilatus aims to transition its factory flight operations to be entirely free of fossil CO2 emissions.
“We see a future in which all Pilatus factory flight operations will be free of fossil CO2 emissions…”
– André Zimmermann, VP of Business Aviation at Pilatus
Synhelion’s “sun-to-liquid” technology uses solar heat to recombine water and atmospheric CO2 into hydrocarbon fuels. According to reporting by Skies Mag, Pilatus has stated its long-term goal is to roll out this sustainable aviation fuel (SAF) alternative to its entire global customer fleet, numbering over 4,400 aircraft, within the next decade.
AirPro News analysis
The “Carbon Reborn” initiative reflects a growing trend among business aviation manufacturers to tackle sustainability from multiple angles. While traditional SAF relies on biomass, Pilatus’s investment in solar fuels acknowledges the looming supply constraints of conventional sustainable fuels. By simultaneously reducing composite manufacturing waste and investing in synthetic crude technologies, Pilatus is positioning itself ahead of stringent European environmental regulations. However, the industrial scale-up of solar fuels remains a significant financial and logistical hurdle that the broader aviation sector will need to overcome.
Frequently Asked Questions
What is the Pilatus “Carbon Reborn” initiative?
It is a comprehensive strategy by Pilatus Aircraft focusing on the efficient use and waste reduction of carbon fiber composites in manufacturing, alongside investments in carbon-neutral solar aviation fuels.
How does carbon fiber benefit the PC-24?
The use of carbon and glass-fiber components keeps the PC-24’s base weight low (around 5.3 tons), allowing it to operate on short, unpaved runways that are typically inaccessible to traditional business jets.
What are solar fuels?
Solar fuels, developed by Pilatus partner Synhelion, are created using solar heat to synthesize water and atmospheric CO2 into liquid hydrocarbon fuels, offering a carbon-neutral alternative to fossil fuels.
Sources: Pilatus Aircraft
Photo Credit: Pilatus Aircraft
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