Airlines Strategy
ITA Airways Plans 500 Hires and Fleet Growth After Lufthansa Deal
ITA Airways to hire 500 employees in 2026 and expand its fleet to 100 aircraft by 2030 after Lufthansa acquires a 41% stake.

This article summarizes reporting by La Repubblica. The original report is paywalled; this article summarizes publicly available elements and public remarks.
ITA Airways Targets Growth with 500 New Hires and Fleet Expansion Following Lufthansa Deal
Following the finalization of Lufthansa’s 41% stake acquisition in ITA Airways earlier this month, the Italian flag carrier has outlined a comprehensive strategy shifting from consolidation to aggressive growth. In a recent interview with the Italian newspaper La Repubblica, ITA Airways CEO Joerg Eberhart detailed plans to hire 500 new staff members in 2026 and expand the airline’s fleet to 100 aircraft by the end of the decade.
The strategic roadmap comes as the airline prepares to exit the SkyTeam alliance and integrate with the Star Alliance network, aligning itself with new partners such as United Airlines and Air Canada. According to Eberhart’s comments to the Italian press, the carrier is prioritizing long-haul connectivity to the Americas and demanding higher operational efficiency from its primary hub at Rome Fiumicino (FCO).
Workforce and Fleet Expansion
The centerpiece of the 2026 strategy is a significant recruitment drive aimed at supporting the airline’s increasing capacity. Eberhart confirmed to La Repubblica that the carrier intends to bring on 500 new employees this year.
Recruitment Breakdown
The hiring plan specifically targets flight operations personnel to staff incoming aircraft. The breakdown provided in the report includes:
- 100 new pilots
- 400 new flight attendants
Eberhart noted that former staff from Alitalia, the predecessor entity, would be considered for these positions, signaling a potential return for experienced crew members who were not initially transitioned to the new company.
Long-Haul Fleet Strategy
To support this workforce expansion, ITA Airways is aggressively renewing and growing its Strategy. The CEO stated that the airline aims to reach a total fleet size of 100 aircraft by 2030. The immediate focus is on long-haul capabilities, which Eberhart described as the “backbone” of the carrier’s future profitability.
According to the interview, the fleet rollout schedule includes:
- 2026: Delivery of two new long-haul aircraft.
- 2027: Delivery of two additional long-haul aircraft.
- 2030 Target: A total of 30 long-haul jets.
The fleet will transition to an all-next-generation composition, utilizing Airbus A320neo, A220, A330neo, and A350 models to drive down fuel consumption and maintenance costs.
Network Shift: Focus on the Americas
Geopolitical constraints have forced a strategic realignment of ITA Airways’ route network. Eberhart explained that the ongoing closure of Russian airspace has made Asian routes significantly longer and more expensive to operate. Consequently, the airline is pivoting its focus toward North-America and South America.
As part of this transatlantic push, the airline is currently studying a new route connecting Rome (FCO) to Newark (EWR). This potential addition would complement existing services to New York JFK and align with the hub structure of United Airlines, a key partner in the Star Alliance.
Operational Challenges and Hub Efficiency
While outlining growth targets, Eberhart also addressed the infrastructure requirements necessary for ITA Airways to compete as a global hub carrier. He emphasized the need for “a more efficient airport,” referring to Rome Fiumicino.
“Serve un aeroporto più efficiente [We need a more efficient Airports].”
While Fiumicino has received accolades for passenger satisfaction, the CEO’s comments highlight the technical demands of a hub-and-spoke model. To compete with major European hubs like Frankfurt or Munich, the airport must support tight connection windows and rapid turnaround times for waves of incoming and outgoing flights.
Financial Headwinds
Despite reporting a positive EBIT (Operating Profit) for the previous year, ITA Airways posted a net loss. Eberhart attributed this largely to external factors, specifically citing engine issues. The grounding of aircraft due to Pratt & Whitney engine defects reportedly caused approximately €150 million in damages. High aircraft leasing costs also contributed to the net loss.
Brand Identity and Alliance Integration
With Lufthansa now holding a minority stake, questions regarding the brand’s future have surfaced. Eberhart confirmed that the name “ITA Airways” will remain. However, he acknowledged the enduring value of the Alitalia brand, which the company acquired during its formation. He hinted that iconic elements of the Alitalia identity, such as the stylized “A” on the tail, could be revived to enrich the current brand.
Operationally, the carrier is set to leave SkyTeam and join Star Alliance in 2026. Immediate integration priorities include aligning the Volare loyalty program with Lufthansa’s Miles & More and expanding codeshare agreements to feed traffic into the Rome hub.
AirPro News analysis
The pivot to the Americas is a pragmatic response to the closure of Russian airspace, but it also places ITA Airlines directly into the highly competitive transatlantic market. By joining Star Alliance, ITA gains access to the massive North American feed of United Airlines and Air Canada, a critical advantage it lacked within SkyTeam relative to the Delta/Air France-KLM joint venture.
However, Eberhart’s comments on airport efficiency suggest a looming friction point. As ITA attempts to scale its “wave” model at Fiumicino, the airport’s infrastructure will be tested. If turnaround times cannot match those of Munich or Zurich, the efficiency gains promised by the Lufthansa partnership may be slower to materialize.
Sources:
Photo Credit: Lufthansa
Airlines Strategy
Icelandair Acquires 49% Stake in Maltese AOC for $686K
Icelandair Group acquired a 49% stake in a Maltese AOC holding company for USD 686,000 to expand EU operational flexibility.

Icelandair Group hf. has completed the acquisition of a 49% stake in a holding company controlling a Maltese Air Operator Certificate (AOC) for USD 686,000, securing a strategic foothold within the European Union regulatory environment.
The transaction, finalized on August 20, 2026, involves Fly Play Europe Holdco ehf., whose subsidiary holds the currently suspended Maltese AOC MT-85. The certificate was previously associated with the defunct Icelandic budget carrier PLAY, which ceased operations following its bankruptcy in September 2025.
Strategic expansion into Malta
In a press release issued on August 20, 2026, Icelandair announced the purchase from FPE hs., a fund managed by Isafold Capital Partners hf. The Airlines stated the acquisition is designed to increase operational flexibility and support the development of its primary hub at Keflavik International Airport (KEF).
The completion of the transaction remains contingent on reaching an agreement with the Transport Malta Civil Aviation Directorate (TMCAD) regarding the continued use of the certificate. Publicly available data from Transport Malta indicates that AOC MT-85 is currently suspended and has no Commercial-Aircraft registered to it.
Icelandair Group hf. CEO Bogi Nils Bogason outlined the company’s rationale in the official announcement.
“Acquiring a stake in a Maltese air operator certificate is primarily intended to increase operational flexibility, strengthen Icelandair’s competitiveness, and create new opportunities, all with the aim of supporting the continued development of our Keflavik hub and thereby safeguarding jobs and a strong operating environment for the Manufacturing industry in Iceland for the years to come,” Bogason said.
Origins of the AOC and future options
The Maltese AOC originally belonged to a subsidiary of PLAY. Following the budget carrier’s financial collapse in late 2025, creditors enforced security interests to recover the Maltese holding structure. Icelandair initially announced a Letter of Intent regarding the Acquisitions in April 2026 before finalizing the purchase in August.
As part of the agreement, Icelandair has secured options to increase its stake in Fly Play Europe Holdco ehf. at a later stage. The company utilized Arma Advisory as its financial adviser for the transaction.
AirPro News analysis
We view Icelandair’s move to secure a Maltese AOC as a calculated step to bypass the bilateral traffic right limitations inherent to its Icelandic registration. Malta has become a preferred jurisdiction for European operators seeking a flexible, EU-based Regulations environment. By acquiring an existing corporate structure rather than applying for a new certificate, Icelandair likely aims to accelerate its timeline for establishing a secondary European operating base, provided TMCAD approves the reactivation of the suspended certificate.
Sources: Icelandair Group hf.
Photo Credit: Fly Play Europe
Airlines Strategy
Riyadh Air Joins Saudi Government Travel Booking Platform
EXPRO integrates Riyadh Air into the Etimad ERCAB system, expanding government travel options alongside Saudia and Flyadeal.

Saudi Arabia’s Government Expenditure and Projects Efficiency Authority (EXPRO) signed a framework agreement on August 19, 2026, integrating the new national carrier Riyadh Air into the government’s unified travel booking system.
The agreement, announced in an EXPRO press release, allows Saudi government entities and public sector employees to book Riyadh Air flights directly through the Etimad platform’s ERCAB service. This integration aims to expand travel options, increase available seat capacity, and foster competition among the kingdom’s national Airlines for government travel spending.
Expanding government travel options
The integration of Riyadh Air into the Unified Framework Agreement for Government ERCAB was executed in collaboration with the Ministry of Finance and the National Center for Government Resource Systems. The Etimad platform serves as the central digital portal for Saudi government procurement and financial services.
According to an official statement from EXPRO, the move is designed to enhance the efficiency and flexibility of government travel services. The authority noted that the step “will contribute to expanding the options available to government entities and ERCAB service beneficiaries through Etimad platform.”
Enhancing domestic carrier competition
By adding Riyadh Air to the Etimad platform, EXPRO is actively broadening the competitive landscape for government travel procurement. The new airline joins existing national carriers Saudia and Flyadeal, which are already active under the agreement.
EXPRO stated that the activation of Riyadh Air “will further enhance competition among national carriers.” The authority also recently signed a similar framework agreement with Flynas, though the activation date for that carrier will be announced subsequently.
This government procurement expansion aligns with Riyadh Air’s broader commercial preparations. In August 2026, the airline announced network expansions into Asian markets, including planned routes to Islamabad, Lahore, and Manila, as it builds its initial route map ahead of passenger operations.
AirPro News analysis
Securing access to government travel spending is a critical early milestone for Riyadh Air as it prepares for commercial operations. By integrating the new carrier into the Etimad platform before its inaugural commercial flights, the Saudi government is ensuring that its substantial public sector travel budget will immediately support the airline’s load factors. We view this framework agreement as a clear indicator of the state’s coordinated strategy to underwrite Riyadh Air’s initial capacity growth through guaranteed institutional demand, while simultaneously pushing legacy carrier Saudia to compete more aggressively for government contracts.
Sources: Riyadh Air
Photo Credit: Riyadh Air
Airlines Strategy
ANA and Riyadh Air Sign MoU for Codeshare and Interline Deal
ANA and Riyadh Air signed an MoU on August 18, 2026, covering interline, codeshare, and loyalty program cooperation.

All Nippon Airways (NH) and Saudi Arabia’s Riyadh Air signed a Memorandum of Understanding (MoU) on August 18, 2026, establishing a framework for a comprehensive partnerships that includes interline connectivity, codeshare agreements, and loyalty program reciprocity.
In a press release issued on August 18, 2026, ANA HOLDINGS Inc. detailed that the agreement is designed to bridge the Japanese and Middle Eastern aviation markets. The partnership will leverage ANA’s dual hubs at Tokyo Haneda Airport (HND) and Narita International Airport (NRT) alongside Riyadh Air’s developing base in Saudi Arabia’s capital, subject to regulatory approvals.
Strategic Network Expansion
The MoU outlines a phased approach to integration between the two carriers. Initial phases will focus on establishing interline ticketing and seamless baggage transfers, eventually progressing to full codeshare operations and reciprocal benefits for frequent flyers. Riyadh Air Chief Executive Officer Tony Douglas emphasized the strategic value of the alignment for the startups airline.
“This unique agreement with ANA reflects Riyadh Air’s ambition to build meaningful global partnerships that expand choice and deliver long-term value to our guests. The MoU with ANA will provide a seamless premium experience for our passengers while laying the groundwork for stronger connectivity between Riyadh and Tokyo, and supporting broader commercial, operational, and guest experience opportunities as we continue to grow our network.”
For ANA, which was founded in 1952 and has held a 5-Star rating from SKYTRAX since 2013, the partnership represents an opportunity to capture traffic from a high-growth region without immediately deploying its own aircraft. ANA CEO Juichi Hirasawa noted the economic potential of the Saudi market.
“This partnership reflects ANA’s ambition to connect Japan with Saudi Arabia and the wider Middle East, a region of remarkable economic growth, while welcoming Riyadh Air’s guests to destinations across Japan and Asia. We are thrilled to partner with a young, dynamic, and innovative carrier whose relentless pursuit of high-quality service perfectly mirrors our own values.”
Riyadh Air’s Rapid Growth Trajectory
Launched in March 2023 as a wholly owned company of Saudi Arabia’s Public Investment Fund (PIF), Riyadh Air is aggressively building its network and fleet ahead of its target to serve more than 100 destinations by 2030. According to reporting by Aviation Week, the carrier expanded its network to nine destinations in August 2026, adding routes to Mumbai, India; Dhaka, Bangladesh; and Islamabad and Lahore, Pakistan.
To support this expansion, the Airlines is securing significant widebody capacity. On July 20, 2026, at the Farnborough Airshow, Riyadh Air firmed up an orders for six additional Airbus A350-1000 aircraft. Airbus confirmed in a July 2026 statement that this transaction brings the carrier’s total firm commitment for the A350-1000 to 31 airframes.
ANA’s Broader Market Adjustments
While expanding its international reach through partnerships, ANA is simultaneously restructuring its domestic operations. Aviation Week reported that on August 18, 2026, ANA and Japan Airlines (JL) announced their first-ever domestic schedule coordination.
The coordination targets the Tokyo Haneda to Okayama route and is designed to address viability concerns in the Japanese domestic market. This dual approach highlights ANA’s strategy of consolidating domestic capacity while pursuing high-growth international partnerships to drive future revenue.
AirPro News analysis
We view this MoU as a highly strategic alignment for both carriers. For Riyadh Air, securing a partnership with an established, premium operator like ANA provides immediate credibility and access to the lucrative East Asian market before the Saudi carrier even reaches full operational scale. For ANA, the agreement offers a low-risk foothold in the rapidly expanding Middle Eastern market. By partnering with a well-capitalized new entrant, ANA can capture connecting traffic and test market demand without the financial exposure of launching its own direct flights to Riyadh.
Sources: ANA Group Corp.
Photo Credit: ANA Group Corp.
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