Airlines Strategy
Air Canada and ITA Airways Expand Partnership with Codeshare Deal
New Air Canada-ITA Airways codeshare enhances Canada-Italy connectivity with 30+ routes, ahead of ITA’s Star Alliance entry in 2026.

Air Canada and ITA Airways Forge Enhanced Connectivity Through New Codeshare Agreement
Air Canada and ITA Airways have announced a significant expansion of their partnership through a new codeshare agreement, effective for travel starting July 21, 2025. This agreement enhances connectivity between Canada and Italy, allowing each airline to place its flight code on 10 routes beyond their respective hubs in Toronto and Rome. The partnership unlocks over 30 one-stop itineraries with seamless connections, benefiting both leisure and business travelers. This development marks a critical milestone as ITA Airways prepares to join the Star Alliance in early 2026, aligning with broader industry trends favoring airline alliances for global network expansion.
Background: Evolution of Airline Partnerships
Air Canada, a founding member of the Star Alliance, has long leveraged strategic partnerships to expand its global footprint. As part of the world’s largest airline alliance, it benefits from shared services, coordinated schedules, and joint marketing with 25 other members. The alliance, established in 1997, is designed to offer passengers seamless travel experiences across different carriers while maximizing route coverage and operational efficiency.
ITA Airways, Italy’s national airline, was established in October 2021 following the collapse of Alitalia. Formed with the intention of creating a leaner, more competitive airline, ITA operates an all-Airbus fleet and has focused on profitable routes while avoiding the financial pitfalls of its predecessor. The European Commission confirmed that ITA was not the economic successor to Alitalia, allowing it to operate independently of previous liabilities.
In 2025, Lufthansa Group acquired a 41% stake in ITA Airways, further positioning the airline for integration into the Star Alliance. This move aligns ITA with a broader network of European and international carriers, enhancing its competitiveness and global reach. The codeshare agreement with Air Canada is a key step in this strategic evolution.
Key Features of the Codeshare Agreement
Expanded Route Access
The codeshare agreement enables Air Canada to place its “AC” flight code on ITA-operated flights from Rome to five Italian cities, Lamezia Terme, Palermo, Catania, Florence, and Bari, as well as to Cairo, Tunis, Algiers, Tirana, and Tel Aviv. Notably, services to Tunis and Algiers are pending final government approvals. These routes significantly enhance Air Canada’s reach into Southern Europe, North Africa, and the Middle East.
Conversely, ITA Airways will place its “AZ” code on Air Canada flights from Toronto to six Canadian destinations, Montreal, Ottawa, Vancouver, Edmonton, Calgary, and St. John’s, and four U.S. cities: Boston, Orlando, Dallas, and Fort Lauderdale. This provides ITA customers with expanded access to North America via Toronto, a major international hub.
Overall, the agreement unlocks over 30 one-stop itineraries, offering travelers more options and smoother connections. It also reflects a growing trend in the airline industry to use codeshares as a cost-effective means of network expansion without the need for additional aircraft or staff deployment.
“This agreement is a great step forward in our strategy to grow in a key market like North America,” said Joerg Eberhart, CEO of ITA Airways. “It enhances connectivity for both business and leisure travelers and supports the global promotion of Made in Italy.”
Timeline and Implementation
Tickets for the codeshare routes went on sale starting July 14, 2025, with travel commencing on July 21. The timing aligns with peak summer travel demand, particularly between North America and Europe. The airlines have also announced plans to integrate their frequent flyer programs, allowing Aeroplan and ITA Miles members to earn and redeem miles across both networks by early 2026.
This integration will coincide with ITA Airways’ formal entry into the Star Alliance. The codeshare agreement thus serves as both a commercial and symbolic bridge to full alliance membership, ensuring that ITA customers can benefit from Star Alliance privileges such as priority boarding, lounge access, and baggage handling.
Additionally, Air Canada’s partnership with Trenitalia extends the reach of this agreement beyond airports. Passengers can book seamless air-rail journeys to over 30 cities across Italy, further enhancing the value proposition of the codeshare for both leisure and business travelers.
Strategic Importance for Both Airlines
Air Canada’s Network Expansion
Air Canada operates up to 39 weekly flights to Italy during the summer 2025 season, offering over 13,000 weekly seats. This includes direct flights from Toronto and Montreal to Rome, Milan, Venice, and Naples. The Montreal-Naples route, launched in May 2025, reflects growing demand for leisure travel to Southern Italy.
The codeshare with ITA Airways allows Air Canada to offer more comprehensive coverage of the Italian market, including secondary cities that are not served by its own aircraft. This not only improves customer convenience but also strengthens Air Canada’s competitive position against other transatlantic carriers.
From a strategic standpoint, the agreement enhances Air Canada’s ability to capture market share among the large Italian diaspora in Canada, particularly in Ontario and Quebec. It also supports its broader ambition to serve as a gateway between North America and Europe.
ITA Airways’ North American Access
For ITA Airways, access to Air Canada’s North American network is a critical growth lever. The U.S. and Canada represent significant inbound tourism and business travel markets for Italy. Through the codeshare, ITA can now offer its customers convenient connections to key cities across Canada and the U.S.
This is particularly important as ITA prepares for deeper integration into the Lufthansa Group and Star Alliance. The codeshare with Air Canada complements existing partnerships with Lufthansa, SWISS, and Austrian Airlines, enabling ITA to offer a truly global network to its customers.
Moreover, the agreement supports ITA’s longer-term goal of financial sustainability. After years of operating at a loss, the airline is focusing on profitable growth through strategic alliances rather than rapid fleet or route expansion.
Industry Context and Financial Implications
Post-Pandemic Recovery
The global airline industry is in the midst of a post-pandemic recovery, with transatlantic travel leading the rebound. According to Statistics Canada, overseas travel by Canadians increased by 31.8% year-over-year in Q3 2024, with Italy among the top destinations. This recovery has created favorable conditions for new routes and partnerships.
Air Canada reported record revenues of CAD $22.3 billion in 2024, despite a Q4 net loss of CAD $644 million due to a one-time pension-related charge. These figures highlight the airline’s resilience and capacity for long-term investment in strategic partnerships.
Meanwhile, ITA Airways narrowed its 2023 loss to €5 million, a significant improvement over previous years. The codeshare with Air Canada, along with its integration into the Lufthansa Group, is expected to further stabilize its financial position.
Competitive Landscape
The codeshare agreement positions both airlines to better compete with transatlantic rivals such as Delta, United, and American Airlines, all of which have extensive partnerships and joint ventures. By leveraging each other’s networks, Air Canada and ITA can offer comparable connectivity and service levels.
For ITA, the partnership also serves as a counterbalance to low-cost carriers operating in the Italian market, such as Ryanair and Wizz Air. These airlines dominate short-haul routes but lack the long-haul connectivity and premium services that ITA can now offer through its alliance with Air Canada.
From a regulatory perspective, the agreement has passed necessary antitrust reviews, including EU approval of Lufthansa’s stake in ITA. This ensures compliance with competition laws while enabling the airlines to pursue deeper integration.
Conclusion and Future Outlook
The new codeshare agreement between Air Canada and ITA Airways represents a significant step forward in global airline collaboration. It enhances connectivity between two major markets, supports alliance integration, and provides tangible benefits for travelers. Both airlines stand to gain commercially and strategically from this partnership.
Looking ahead, the success of this agreement will depend on continued regulatory support, effective integration of loyalty programs, and the broader performance of the global travel industry. As ITA joins Star Alliance in 2026, further synergies are expected, including coordinated pricing, scheduling, and customer service enhancements.
FAQ
What is a codeshare agreement?
A codeshare agreement allows one airline to place its flight number on a flight operated by another airline, enabling both to sell seats on the same flight and offer more destinations without additional aircraft.
When does the Air Canada-ITA Airways codeshare take effect?
The agreement takes effect for travel starting July 21, 2025, with tickets available from July 14, 2025.
Will frequent flyer programs be integrated?
Yes, reciprocal loyalty benefits are expected by early 2026, aligning with ITA Airways’ entry into the Star Alliance.
Sources
TravelRadar, Air Canada, ITA Airways, Statistics Canada, FlightGlobal, Star Alliance
Photo Credit: Air Canada
Airlines Strategy
airBaltic Gets Court Approval for EUR 140M DIP Financing
A U.S. bankruptcy court approved airBaltic’s first-day relief on Sept 16, 2026, unlocking EUR 140M in DIP financing.

The United States Bankruptcy Court for the Southern District of New York approved first-day relief requests for Air Baltic Corporation AS (airBaltic) on September 16, 2026, unlocking an initial €140 million (USD 161.5 million) in debtor-in-possession financing to sustain operations during its Chapter 11 restructuring.
The Latvian flag carrier voluntarily filed for Chapter 11 bankruptcy protection on September 14, 2026, citing severe liquidity pressures driven by escalating jet fuel prices and prolonged engine supply chain disruptions. According to a company press release, the court approval ensures the airlines can maintain uninterrupted flight operations, pay employee wages, and honor obligations to customers and critical suppliers as it works to restructure USD 583 million in funded debt and lease liabilities.
Securing debtor-in-possession financing
The initial €140 million draw represents the first tranche of a €350 million (USD 404 million) debtor-in-possession (DIP) financing facility. The lending syndicate providing the capital includes Strategic Value Partners, Barclays, Hayfin Capital Management, Morgan Stanley, and Oaktree Capital Management. The DIP financing carries an approximate interest rate of 12 percent, structured as the Secured Overnight Financing Rate (SOFR) plus 8 percent.
Access to this capital is critical for airBaltic to meet immediate financial obligations. Court filings list Pratt & Whitney as the airline’s largest unsecured creditor, with a claim amount of USD 66.5 million. Additionally, the carrier faces a USD 42.4 million unsecured claim for European Union Emissions Trading System (ETS) payments, which are due by September 30, 2026.
In a statement following the hearing, airBaltic President and CEO Erno Hildén confirmed the airline’s operational status remains unaffected by the legal proceedings.
“The Court’s decisions are an important first step in our financial reorganisation, allowing us to continue operating while moving forward with the restructuring,” Hildén said. “For our passengers, employees and partners, our focus remains unchanged: we continue flying and serving our customers as normal.”
Latvian Prime Minister Andris Kulbergs also acknowledged the court’s decision, stating the approval means the airline can immediately access financing, begin the restructuring process, and review obligations to creditors.
Fleet downsizing and supply chain pressures
A central component of the airline’s restructuring strategy involves a significant reduction in its operating fleet. airBaltic currently operates 54 Airbus A220-300 aircraft but is targeting a downsized fleet of 36 aircraft by the end of 2026. To achieve this, the carrier is in active discussions with Airbus SE to cancel or defer outstanding deliveries on a USD 3.5 billion order for 40 additional aircraft.
The airline is also negotiating with Pratt & Whitney regarding USD 106.7 million worth of additional engines. Over the past several years, airBaltic has been heavily impacted by Pratt & Whitney PW1500G powder metal inspection mandates and a global shortage of spare engines. These supply chain constraints kept multiple Airbus A220-300 aircraft grounded, severely limiting the airline’s network capacity and revenue generation potential.
The restructuring process is targeted for completion by June 2027.
AirPro News analysis
We note that airBaltic’s Chapter 11 filing highlights the compounding vulnerability of regional operators to global aerospace supply chain bottlenecks. The carrier’s exclusive reliance on the Airbus A220-300 exposed it disproportionately to the PW1500G engine shortages. When combined with macroeconomic shocks, including a reported doubling of jet fuel prices linked to Middle East instability, the airline’s liquidity position became untenable despite a €30 million state loan from the Latvian government in April 2026.
The Latvian government holds 88.37 percent of the airline’s voting rights and signaled prior to the filing that the carrier could not continue under its current business model without fresh capital. The targeted completion date of June 2027 for the court-supervised process suggests a rapid restructuring strategy, but its success will depend heavily on the airline’s ability to successfully renegotiate its multi-billion dollar orderbook with Airbus and resolve its outstanding liabilities with Pratt & Whitney.
Sources: airBaltic Press Release
Photo Credit: airBaltic
Airlines Strategy
Japan Airlines and Korean Air Sign MOU Ahead of Asiana Merger
Japan Airlines and Korean Air expand their 60-year partnership with an MOU covering codeshares, cargo, and SAF ahead of the Asiana integration.

Japan Airlines Co., Ltd. (JAL) and Korean Air (KE) signed a Memorandum of Understanding on September 3, 2026, to expand their strategic partnerships ahead of Korean Air’s scheduled integration of Asiana Airlines. The agreement prepares the carriers to scale their bilateral cooperation across a significantly larger combined network.
In a press release, Japan Airlines stated the expanded alliance builds upon a 60-year relationship between the two flag carriers. The partnership will encompass expanded codeshare operations, frequent flyer program alignment, and joint initiatives in cargo, ground handling, and sustainable aviation fuel.
Preparing for the Asiana integration
The timing of the agreement aligns with the final stages of Korean Air’s acquisitions of Asiana Airlines. Following formal approvals from the Korean Air board and Asiana Airlines shareholders on August 12, 2026, the integrated airline is scheduled to launch on December 17, 2026.
Japan Airlines indicated that existing partnerships will be evaluated and progressively aligned with the expanded network of the integrated airline. According to AeroCorner, codeshare operations between Japan Airlines and Korean Air are expected to increase from approximately 250 weekly flights to roughly 400 weekly flights following the December integration.
The carriers plan to extend their cooperation beyond passenger flights. The memorandum outlines large-scale collaboration in operational areas including aircraft maintenance, cabin crew training, and ground handling services.
Financial ties and historical context
Alongside the operational agreement, Japan Airlines acquired an undisclosed equity stake in Hanjin KAL, the holding company of Korean Air. In a statement reported by The Korea Herald, Japan Airlines characterized the acquisition as an independent investments decision based on the long-term market value of Hanjin KAL. The exact size of the stake remains undisclosed, as no regulatory filings indicating a holding of five percent or more have been published.
The strategic partnership memorandum was signed in Tokyo by Japan Airlines President and Group CEO Mitsuko Tottori and Korean Air Chairman and CEO Walter Cho. The agreement marks a continuation of ties that began in April 1963 with an initial cooperation agreement, followed by the launch of joint flights between Japan and South Korea in the spring of 1964.
Japan Airlines stated the partnership will “elevate the strong cooperative system that both companies have cultivated to the next level, creating new value and customer experiences in the global market.”
AirPro News analysis
We view the timing of this expanded partnership as a strategic maneuver by Japan Airlines to secure its position in the Northeast Asian market ahead of the Korean Air and Asiana Airlines merger. By deepening ties now, Japan Airlines ensures it remains the preferred Japanese partner for the incoming mega-carrier. The equity stake in Hanjin KAL, while undisclosed in size, serves as a financial anchor to the operational memorandum. This investment likely provides Korean Air leadership with a stable, friendly shareholder as they navigate the complex final stages of the Asiana integration.
Sources: Japan Airlines
Photo Credit: Japan Airlines
Airlines Strategy
Southwest Airlines to Launch First Airport Lounges in 2027
Southwest Airlines plans to open its first airport lounges in late 2027 at four locations, in partnership with Chase.

Southwest Airlines Co. (LUV) and JPMorgan Chase & Co. announced plans on September 2, 2026, to launch the carrier’s first-ever airport lounge network, with initial locations slated to open in late 2027. The infrastructure investment represents a historic departure for the 55-year-old airline as it aggressively overhauls its business model to capture premium revenue and compete directly with legacy carriers.
In a press release issued on September 2, 2026, Southwest Airlines confirmed that construction is already underway at four initial lounge locations. The announcement follows a July 23, 2026, earnings call where CEO Bob Jordan first indicated that airport lounge development was in progress.
Initial locations and Chase partnership
The first phase of the lounge network will debut at four major Southwest operating bases. The confirmed locations are Austin-Bergstrom International Airport (AUS), Baltimore/Washington International Thurgood Marshall Airport (BWI), Daniel K. Inouye International Airport (HNL) in Honolulu, and Nashville International Airport (BNA).
The airline stated that at least seven additional lounges are planned for high-demand business and leisure markets over the next several years. While the specific airports for the subsequent expansion phase have not been officially disclosed, the initial four represent some of the carrier’s most critical nodes for connecting and point-to-point traffic.
The lounge network is being developed in partnership with Chase, expanding a 30-year relationship between the two companies. Access to the facilities will be tied to a new, premium Southwest Rapid Rewards credit card issued by Chase, which is scheduled to launch concurrently with the first lounges in 2027. The physical spaces will draw on the design and operational framework of the existing Chase Sapphire Reserve Lounge Network.
“Southwest Airlines has built one of the most trusted brands in travel by delivering authentic Hospitality that Customers value. Our lounges will be a natural extension of that experience, offering Customers a place to relax and experience the Southwest brand in a new way.”
Tony Roach, Executive Vice President and Chief Customer & Brand Officer at Southwest Airlines, noted in the release that the lounge network represents a strategic investment in the Rapid Rewards program and deepens the financial partnership with Chase.
A radical shift in the Southwest model
The introduction of airport lounges is the latest in a series of fundamental changes to the Southwest Airlines passenger experience. The carrier has been undergoing a radical transformation of its business model to improve profit margins and attract higher-spending premium travelers.
This strategic pivot follows sustained pressure from activist investor Elliott Investment Management, which has pushed the airline’s leadership to adopt industry-standard revenue practices. Prior to the lounge announcement, Southwest abandoned its historic open seating model in favor of assigned seating and introduced extra-legroom premium seats.
The airline also ended its famous “Bags Fly Free” policy on May 28, 2025, introducing checked bag fees to align with competitors and generate ancillary revenue.
AirPro News analysis
We view the introduction of a proprietary lounge network as the final confirmation that Southwest Airlines has entirely abandoned its original low-cost carrier (LCC) identity. By adding assigned seating, premium legroom, bag fees, and now airport lounges, Southwest is transitioning into a hybrid carrier model designed to compete directly with Delta Air Lines, United Airlines, and American Airlines for lucrative corporate and premium leisure traffic.
The partnership with Chase is the financial engine making this infrastructure investment possible. To successfully launch a high-annual-fee premium credit card in 2027, Southwest requires a tangible premium product on the ground. The initial locations in Austin, Baltimore, Honolulu, and Nashville target markets with high volumes of originating traffic where Southwest holds a dominant market share, ensuring immediate utilization of the new facilities upon opening.
Sources: Southwest Airlines Co.
Photo Credit: Southwest Airlines Co.
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