Business Aviation
Flyhouse Partners with TAM Aviação Executiva to Enter Brazil Market
Flyhouse partners with TAM Aviação Executiva to launch a digital charter platform in Brazil, introducing new safety standards and instant booking.
In a significant move to digitize the Latin American charter market, US-based technology company Flyhouse has announced a strategic partnership with TAM Aviação Executiva, Brazil’s leading executive aviation sales and service provider. According to reporting by Private-Jets Card Comparisons, the deal, announced on February 18, 2026, integrates TAM’s extensive fleet and managed aircraft into the Flyhouse app-based booking platform.
This collaboration marks Flyhouse’s official entry into Brazil, the world’s second-largest business aviation market. By leveraging TAM’s sixty years of operational infrastructure, Flyhouse aims to introduce its dynamic pricing engine and proprietary safety protocols to a sector historically dominated by traditional broker-operator relationships and the digital incumbent, Flapper.
The partnership combines two distinct business models: the “tech-forward” marketplace approach of Flyhouse and the physical assets of TAM Aviação Executiva. Under the agreement, TAM will list its charter fleet and third-party managed aircraft on the Flyhouse app and web portal. This allows users to book flights instantly, bypassing the manual negotiation processes often associated with legacy chartering.
According to the report, Flyhouse provides the technology layer, including the booking interface and safety vetting framework, while TAM handles local regulatory compliance, aircraft maintenance, and flight operations. This structure allows Flyhouse to operate effectively in Brazil without navigating the complex process of obtaining a domestic Air Operator Certificate (AOC), relying instead on TAM’s existing certifications under ANAC regulations.
Both companies have positioned the deal as a modernization effort for the region. Jack Lambert, CEO of Flyhouse, emphasized the synergy between technology and operational experience.
“By pairing FlyHouse’s technology… with TAM’s longstanding experience… we’re creating a platform that benefits operators, aircraft owners, and travelers.”
Jack Lambert, via Private Jet Card Comparisons
Leonardo Fiuza, CEO of TAM Aviação Executiva, noted that the local market has been anticipating this shift.
“FlyHouse brings a modern charter platform that operators in Brazil have been asking for.”
Leonardo Fiuza, via Private Jet Card Comparisons
A central component of this expansion is the introduction of the “Flyhouse Safety Seal.” Unlike standard industry audits that often focus heavily on technical checklists, Flyhouse describes its vetting process as a “Culture and Safety Assessment” (CASA). The protocol evaluates 45 distinct indicators related to an operator’s safety culture, risk management, and decision-making processes.
By implementing this standard, the partners aim to establish a “trusted tier” of operators within Brazil’s fragmented charter market. This move is designed to appeal to international and corporate clients who prioritize stringent risk mitigation over price alone.
The Battle for the Brazilian Digital Market
We view this partnership as a direct challenge to Flapper, the current dominant digital player in Latin America. Flapper has spent nearly a decade building a “Uber for private jets” model in the region, recently expanding into fractional ownership. Flyhouse’s entry suggests that the market is maturing enough to support competition, particularly at the premium end of the spectrum.
The decision to partner with TAM, a legacy giant with deep ties to Textron Aviation and Bell Helicopters, provides Flyhouse with instant credibility that a standalone market entry would lack. In a market like Brazil, where personal relationships and trust are paramount, TAM’s endorsement may prove as valuable as the technology itself. However, displacing an incumbent like Flapper, which boasts over 30,000 clients, will require more than just a partnership; it will require flawless execution of the user experience and consistent inventory availability.
The timing of the announcement coincides with a favorable economic outlook for Brazil in 2026. With interest rates falling and GDP growth forecast at approximately 2.5%, discretionary spending by High Net Worth Individuals (HNWIs) is projected to rise. The luxury travel market in Brazil is expected to grow at a CAGR of 8.3%, driven by a demographic that increasingly values privacy and efficiency.
Flyhouse’s strategy appears to capitalize on this “monetary inflection point,” positioning its services to capture the expected increase in charter demand. By offering transparency in pricing, a core tenet of its US business model, Flyhouse attempts to differentiate itself in a market where broker markups have traditionally been opaque.
Sources: Private Jet Card Comparisons
Flyhouse Enters Brazil via Strategic Partnerships with TAM Aviação Executiva
Digitizing a Legacy Infrastructure
Executive Perspectives
Introducing the “Safety Seal” to Brazil
AirPro News Analysis
Market Context and Outlook
Sources
Photo Credit: Flyhouse
Business Aviation
GAMA 2025 Report Shows Record $35.7B in Aviation Billings
GAMA’s 2025 report reveals $35.7 billion in billings, driven by business jets and fixed-wing growth amid mixed shipment volumes.
This article is based on an official press release from the General Aviation Manufacturers Association (GAMA).
The General Aviation Manufacturers Association (GAMA) has released its 2025 Annual Shipment and Billing Report, revealing a landmark year for the general aviation industry. According to the data released on February 18, 2026, the industry achieved a record-breaking $35.7 billion in total billings, representing a significant 14.6% increase over 2024 figures.
While total shipment volumes showed mixed results across different aircraft segments, the surge in revenue highlights a distinct market shift toward higher-value assets. The report indicates that while unit deliveries for turboprops and Helicopters experienced slight declines, the delivery of ultra-long-range Private-Jets and technologically advanced platforms propelled financial performance to new heights.
GAMA President and CEO James Viola emphasized the industry’s resilience in the official release:
“The state of the general aviation manufacturing industry remains steadfast. We continue to see robust numbers of total aircraft delivered as well as annual billings eclipsing $35 billion, the highest it has ever been.”
The fixed-wing segment was the primary engine of growth for the industry in 2025. Total airplane billings reached $31.0 billion, a 16.1% year-over-year increase. Shipment volumes for airplanes also saw modest growth, rising 2.2% to a total of 3,230 units.
The business jet segment proved to be the strongest performer, recording its highest delivery volume since 2019. Manufacturers delivered 854 business jets, an 11.8% increase compared to 2024. This double-digit growth underscores the sustained demand for private aviation solutions, particularly in the large-cabin and ultra-long-range categories.
The piston airplane market remained the highest volume segment for the industry, delivering 1,782 units. This represents a slight growth of 0.6%, suggesting stability in the training and personal aviation markets.
Conversely, the turboprop segment faced headwinds, with shipments declining by 5.1% to 594 units. The report attributes this dip to specific supply chain constraints and production adjustments among OEMs. The helicopter market presented a complex picture in 2025. While total shipments decreased by 1.9% to 938 units, the segment still managed to grow its financial footprint. Total helicopter billings rose by 5.5% to $4.7 billion, driven by a mix of higher-value turbine rotorcraft deliveries.
Several key manufacturers played pivotal roles in driving the 2025 numbers, particularly regarding the surge in billings.
The divergence between unit volume and total billings in the 2025 GAMA report signals a maturing market that is prioritizing capability over quantity. The 14.6% jump in billings against a backdrop of only 2.2% fixed-wing unit growth indicates that customers are opting for larger, more expensive aircraft equipped with the latest safety and sustainability technologies.
Furthermore, the data suggests that the “post-pandemic boom” has stabilized into a sustainable plateau. As noted by GAMA leadership, all segments remain above 2019 levels. This indicates that the expanded user base acquired during the pandemic has largely been retained, providing a higher baseline for the industry moving forward. However, the decline in turboprop and light helicopter deliveries warrants monitoring, as it may reflect lingering supply chain fragility affecting specific component availability for these airframes.
Looking ahead, manufacturers appear optimistic about stabilizing production rates. Donald Pointer, Senior Director of Marketing and Communications at Dassault Falcon Jet, noted the improvements in the supply chain:
“From the OEM perspective, our industry is seeing meaningful progress as production rates steadily increase and backlog positions remain strong.”
The focus for 2026 will likely remain on clearing backlogs and further integrating sustainability technologies, which continue to justify the higher price points driving the industry’s record billings.
What was the total value of aircraft shipments in 2025? Which aircraft segment saw the most growth? Did helicopter shipments increase in 2025?
GAMA 2025 Report: Business Jets Drive Record $35.7 Billion in Industry Billings
Fixed-Wing Market Performance
Business Jets Lead the Charge
Piston and Turboprop Segments
Rotorcraft Market Overview
Manufacturer Highlights
AirPro News Analysis
Industry Outlook
Frequently Asked Questions
The total industry billings for 2025 were $35.7 billion, a record high.
Business jets saw the most significant growth, with shipments increasing by 11.8% to 854 units.
No, total helicopter shipments declined by 1.9% to 938 units, though the total value of those shipments (billings) increased.
Sources
Photo Credit: GAMA
Business Aviation
Embraer Phenom 300 Best-Selling Light Jet for 14th Year
Embraer’s Phenom 300 series leads global light jet market for 14 years with 72 deliveries in 2025 and advanced performance features.
This article is based on an official press release from Embraer and additional industry data.
On February 18, 2026, Embraer announced that its Phenom 300 series has once again claimed the top spot as the world’s best-selling light jet. According to the General Aviation Manufacturers Association (GAMA) 2025 year-end shipment report, this marks the 14th consecutive year the aircraft has led its category. Additionally, the Phenom 300 retained its status as the most delivered twin-engine jet for the sixth year in a row.
The Brazilian aerospace manufacturer reported 72 deliveries of the Phenom 300 series in 2025, a figure that represents the program’s highest annual delivery volume of the current decade. With a global fleet now exceeding 900 aircraft operating in 70 countries, the platform continues to demonstrate sustained appeal among owner-operators and corporate flight departments alike.
The latest data from GAMA underscores the significant gap between the Phenom 300 and its competitors. Embraer’s delivery of 72 units in 2025 highlights a robust production capability and strong market demand. The fleet has accumulated over 2.9 million flight hours, a metric that reinforces the aircraft’s reliability and high utilization rates.
Michael Amalfitano, President & CEO of Embraer Executive Jets, attributed the aircraft’s longevity at the top of the charts to its focus on customer priorities.
“The Phenom 300E continues to dominate the light jet category because it delivers what customers value most: unmatched performance, advanced technology, and an exceptional ownership experience. Year after year, the Phenom 300E remains the benchmark in its class, reinforcing its leadership position and the trust our customers place in our brand.”
Michael Amalfitano, President & CEO of Embraer Executive Jets
The current production version, the Phenom 300E, maintains its lead through a combination of speed, range, and avionics sophistication. It remains the fastest light jet in production, capable of reaching speeds up to Mach 0.80. With a range of 2,010 nautical miles (3,724 km) carrying five occupants and NBAA IFR reserves, the aircraft can perform nonstop missions such as Miami to New York or London to Athens.
According to Embraer, the aircraft’s single-pilot certification is a critical selling point, offering operators lower operating costs and greater scheduling flexibility. Safety innovations also play a major role in its market positioning; the Phenom 300 was the first business jet to certify a Runway Overrun Awareness and Alerting System (ROAAS). Recent updates to the Garmin G3000-based Prodigy Touch flight deck, including autothrottle functionality, have further reduced pilot workload. While Embraer celebrates another year of leadership, the broader light jet market faced distinct challenges and shifts in 2025. Industry data indicates that while the Phenom 300 surged, key rivals encountered headwinds.
The Pilatus PC-24, often cited as a versatile competitor due to its rough-field capabilities, saw its delivery numbers impacted by trade policy. In late 2025, the U.S. government imposed 39% tariffs on Swiss goods, which forced a temporary halt in deliveries to the United States, Pilatus’s largest market. This geopolitical factor likely widened the delivery gap between the PC-24 and the Phenom 300 for the reporting period.
Meanwhile, the HondaJet Elite II continues to ramp up production but remains a lower-volume player. Industry projections for 2025 placed HondaJet deliveries in the range of 14 to 15 units, significantly trailing Embraer’s 72 units. Textron Aviation remains the most direct threat with its Cessna Citation series. The announcement of “Gen3” updates for the CJ3 and CJ4, featuring new autothrottles and emergency autoland systems expected in 2026 and 2027, suggests that Embraer will face tighter competition in the near future.
To support the growing fleet of over 900 aircraft, Embraer has invested heavily in its support network. The company has aggressively expanded its Maintenance, Repair, and Overhaul (MRO) capacity in key U.S. hubs like Texas and Florida. This strategy aims to maintain high dispatch reliability and customer loyalty, ensuring that the ownership experience matches the aircraft’s performance metrics.
With an estimated list price of approximately $11–$13 million depending on configuration, the Phenom 300E continues to command a premium position in the light jet sector. As the market moves into 2026, the focus will likely shift to how competitors respond to Embraer’s dominance and whether supply chain stabilizations allow rivals to close the delivery gap.
Embraer delivered 72 Phenom 300 series aircraft in 2025, the highest annual volume for the program this decade.
The aircraft has a range of 2,010 nautical miles (3,724 km) with five occupants and NBAA IFR reserves.
Yes, the Phenom 300 series is certified for single-pilot operations, which is a key factor in its popularity among owner-operators. Sources: Embraer Press Release, General Aviation Manufacturers Association (GAMA)
Embraer Phenom 300 Series Secures Title as World’s Best-Selling Light Jet for 14th Consecutive Year
Market Dominance by the Numbers
Performance and Technological Edge
AirPro News Analysis: The Competitive Landscape
Operational Footprint and Support
Frequently Asked Questions
How many Phenom 300 jets were delivered in 2025?
What is the range of the Phenom 300E?
Is the Phenom 300 single-pilot certified?
Photo Credit: Embraer
Business Aviation
Textron Aviation Leads 2025 Business Jet Deliveries with 171 Jets
Textron Aviation delivered 171 business jets in 2025, leading the industry in unit volume and reporting $6 billion in revenue with strong Q4 growth.
This article is based on an official press release from Textron Aviation and verified against 2025 industry financial reports.
Textron Aviation has officially claimed the title of the industry leader in business jet deliveries for 2025, handing over 171 jets to customers worldwide. According to a company press release, this performance places the Wichita-based manufacturer ahead of its major competitors in terms of unit volume, marking a significant recovery following labor challenges late in the year.
In total, the company delivered 639 general aviation aircraft across its product lines, including 146 commercial turboprops. The surge in fourth-quarter activity was critical to this achievement, allowing Textron to surpass rival manufacturers such as Bombardier and Embraer in the specific metric of jets delivered.
The company’s leadership position was driven by sustained demand for its Cessna Citation family. According to the press release, the Cessna Citation Latitude remained the most-delivered midsize business jet globally for the eighth consecutive year. Additionally, the Citation M2 Gen2 secured the top spot in the light-entry jet category.
Textron Aviation also highlighted the entry into service of the new Cessna Citation Ascend in late 2025, which is expected to bolster their midsize offerings moving forward. The company noted that product updates, such as the integration of Garmin autothrottles into the M2 Gen2 and CJ3 Gen2, helped maintain competitive momentum.
While Textron Aviation focused its announcement on its own delivery figures, industry data provided in 2025 financial reports offers a clearer picture of the competitive landscape. Textron’s 171 jet deliveries edged out key rivals:
This data confirms that while the race was tight, Textron Aviation successfully leveraged its high-volume production capabilities to secure the number one ranking in unit deliveries.
Beyond jet deliveries, Textron Aviation reported delivering 146 commercial turboprops in 2025. The company stated that its King Air and Cessna Caravan families continued to lead their respective segments. The King Air 260 and 360 models, alongside the Cessna SkyCourier, remained primary drivers of this volume.
Financially, the company reported a strong finish to the year. According to financial data released alongside the delivery numbers, Textron Aviation achieved approximately $6 billion in full-year revenue, a 13% increase year-over-year. The fourth quarter alone saw revenue surge to $1.7 billion, a 36% increase compared to Q4 2024, demonstrating a robust recovery from the labor strike that impacted production earlier in the year. The company ended 2025 with a backlog valued at $7.7 billion, signaling strong future demand for its aircraft lineup.
While Textron Aviation’s claim to leadership is factually accurate regarding unit volume, it is important to contextualize these numbers within the broader industry.
Volume vs. Value: Textron dominates the market in terms of the sheer number of airframes delivered, primarily due to its focus on light and midsize jets. However, competitors like Gulfstream and Bombardier often lead in billings (revenue) because their portfolios focus on ultra-long-range, large-cabin jets that command significantly higher price points per unit.
The Tariff Factor: Industry observers have noted that the turboprop market in 2025 was likely influenced by external geopolitical factors. The imposition of a 39% U.S. import tariff on Swiss goods created significant headwinds for Pilatus, a primary competitor in the turboprop space. This disruption likely consolidated Textron’s hold on the segment, as the King Air and Caravan faced less pressure from the PC-12 during the tariff period.
General Aviation Context: Finally, while Textron leads in turbine aircraft (jets and turboprops), the broader “General Aviation” market volume is often topped by Cirrus Aircraft, which delivers high volumes of single-engine piston aircraft. Textron’s leadership is specific to the business turbine sector, a distinction that matters for investors and buyers analyzing market share.
Textron Aviation Secures Top Spot in 2025 Business Jet Deliveries
Dominance in Key Jet Segments
Competitor Landscape
Turboprop Market and Financial Recovery
AirPro News Analysis
Sources
Photo Credit: Textron Aviation
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