Flyhouse Partners with TAM Aviação Executiva to Enter Brazil Market

Flyhouse Enters Brazil via Strategic Partnerships with TAM Aviação Executiva

In a significant move to digitize the Latin American charter market, US-based technology company Flyhouse has announced a strategic partnership with TAM Aviação Executiva, Brazil’s leading executive aviation sales and service provider. According to reporting by Private-Jets Card Comparisons, the deal, announced on February 18, 2026, integrates TAM’s extensive fleet and managed aircraft into the Flyhouse app-based booking platform.

This collaboration marks Flyhouse’s official entry into Brazil, the world’s second-largest business aviation market. By leveraging TAM’s sixty years of operational infrastructure, Flyhouse aims to introduce its dynamic pricing engine and proprietary safety protocols to a sector historically dominated by traditional broker-operator relationships and the digital incumbent, Flapper.

Digitizing a Legacy Infrastructure

The partnership combines two distinct business models: the “tech-forward” marketplace approach of Flyhouse and the physical assets of TAM Aviação Executiva. Under the agreement, TAM will list its charter fleet and third-party managed aircraft on the Flyhouse app and web portal. This allows users to book flights instantly, bypassing the manual negotiation processes often associated with legacy chartering.

According to the report, Flyhouse provides the technology layer, including the booking interface and safety vetting framework, while TAM handles local regulatory compliance, aircraft maintenance, and flight operations. This structure allows Flyhouse to operate effectively in Brazil without navigating the complex process of obtaining a domestic Air Operator Certificate (AOC), relying instead on TAM’s existing certifications under ANAC regulations.

Executive Perspectives

Both companies have positioned the deal as a modernization effort for the region. Jack Lambert, CEO of Flyhouse, emphasized the synergy between technology and operational experience.

“By pairing FlyHouse’s technology… with TAM’s longstanding experience… we’re creating a platform that benefits operators, aircraft owners, and travelers.”

Jack Lambert, via Private Jet Card Comparisons

Leonardo Fiuza, CEO of TAM Aviação Executiva, noted that the local market has been anticipating this shift.

“FlyHouse brings a modern charter platform that operators in Brazil have been asking for.”

Leonardo Fiuza, via Private Jet Card Comparisons

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Introducing the “Safety Seal” to Brazil

A central component of this expansion is the introduction of the “Flyhouse Safety Seal.” Unlike standard industry audits that often focus heavily on technical checklists, Flyhouse describes its vetting process as a “Culture and Safety Assessment” (CASA). The protocol evaluates 45 distinct indicators related to an operator’s safety culture, risk management, and decision-making processes.

By implementing this standard, the partners aim to establish a “trusted tier” of operators within Brazil’s fragmented charter market. This move is designed to appeal to international and corporate clients who prioritize stringent risk mitigation over price alone.

AirPro News Analysis

The Battle for the Brazilian Digital Market

We view this partnership as a direct challenge to Flapper, the current dominant digital player in Latin America. Flapper has spent nearly a decade building a “Uber for private jets” model in the region, recently expanding into fractional ownership. Flyhouse’s entry suggests that the market is maturing enough to support competition, particularly at the premium end of the spectrum.

The decision to partner with TAM, a legacy giant with deep ties to Textron Aviation and Bell Helicopters, provides Flyhouse with instant credibility that a standalone market entry would lack. In a market like Brazil, where personal relationships and trust are paramount, TAM’s endorsement may prove as valuable as the technology itself. However, displacing an incumbent like Flapper, which boasts over 30,000 clients, will require more than just a partnership; it will require flawless execution of the user experience and consistent inventory availability.

Market Context and Outlook

The timing of the announcement coincides with a favorable economic outlook for Brazil in 2026. With interest rates falling and GDP growth forecast at approximately 2.5%, discretionary spending by High Net Worth Individuals (HNWIs) is projected to rise. The luxury travel market in Brazil is expected to grow at a CAGR of 8.3%, driven by a demographic that increasingly values privacy and efficiency.

Flyhouse’s strategy appears to capitalize on this “monetary inflection point,” positioning its services to capture the expected increase in charter demand. By offering transparency in pricing, a core tenet of its US business model, Flyhouse attempts to differentiate itself in a market where broker markups have traditionally been opaque.

Sources

Sources: Private Jet Card Comparisons