Technology & Innovation
Joby Aviation Rebrands Ahead of 2026 Dubai Commercial Launch
Joby Aviation unveils a new brand identity and advances FAA certification as it prepares for commercial eVTOL flights in Dubai in 2026.
This article is based on an official press release from Joby Aviation and includes context from recent operational reports.
On February 13, 2026, Joby Aviation officially unveiled a comprehensive new visual identity, signaling a strategic pivot from an engineering-focused startup to a consumer-facing airline. Titled “Preparing Joby for the Next Golden Age of Aviation,” the announcement outlines the company’s vision to recapture the optimism of the Jet Age while preparing for imminent commercial operations.
According to the company’s press release, this rebranding effort is not merely cosmetic but represents a fundamental shift in how the company interacts with future passengers. With commercial flights in Dubai expected to commence later this year and FAA certification entering its final stages, Joby is positioning itself to make electric vertical take-off and landing (eVTOL) travel a routine part of daily life.
Joby’s new brand identity, developed in partnership with the creative agency TinyWins, aims to humanize the technology behind electric flight. The company stated that the design language moves away from the “cold, tech-heavy” aesthetics often associated with the aviation industry, opting instead for a warmer, more accessible approach.
Key elements of the new identity include:
In the press release, the company emphasized the emotional connection they hope to foster with travelers:
“The future of flight isn’t about escaping the world below. It’s about bringing the sky closer to everyone.”
, Joby Aviation Press Release
While the rebranding focuses on the passenger experience, recent operational updates confirm that Joby is rapidly approaching the launch of actual services. As of early 2026, the company is executing on multiple fronts to meet its commercial targets.
Joby is on track to initiate its first commercial passenger service in Dubai in 2026. The company holds a six-year exclusive agreement with Dubai’s Road and Transport Authority (RTA). Initial routes are expected to connect Dubai International Airport (DXB) to Palm Jumeirah, reducing a typical 45-minute car journey to approximately 10 minutes by air. According to local reports summarized in our research, public pre-bookings are anticipated to open as early as March 2026, with full commercial operations following later in the year.
In the United States, Joby continues to lead the sector in regulatory progress. The company is currently in Stage 4 (Testing & Analysis) of the five-stage FAA Type Certification process. This critical phase involves “for-credit” flight testing with FAA-conforming aircraft, a mandatory step before the aircraft can be certified for commercial passenger use.
To support these operations, Joby has scaled its manufacturing capabilities. Its pilot production line in Marina, California, is active, and the company has acquired a facility at Dayton International Airport in Ohio to support high-volume production of up to 500 aircraft per year.
Financially, the company bolstered its balance sheet in January 2026 with a stock and convertible note offering that raised approximately $1 billion. These funds are designated to cover the capital-intensive final stages of certification and the initial commercial rollout.
The timing of Joby’s rebranding is significant. For years, the eVTOL sector has been defined by prototypes and engineering hurdles. By shifting its public face to focus on typography, color palettes, and the “romance” of flight, Joby is signaling to investors and the public that the technology risk is largely behind them, and the execution risk, running an airline, is now the priority.
This move also serves a competitive purpose. With rivals like Archer Aviation also targeting a 2026 launch in the UAE, Joby is working to establish early brand loyalty. The “Golden Age” narrative attempts to bypass the anxiety some passengers may feel about flying in a novel aircraft type by anchoring the experience in the nostalgia and luxury of mid-century aviation.
When will Joby Aviation start commercial flights? What is the expected cost of a flight? Is the aircraft safe? Sources: Joby Aviation (Press Release), Joby Investor Relations, FAA Certification Status Reports
Joby Aviation Unveils New Identity as Commercial Launch Approaches
A Return to the “Golden Age” of Flight
Operational Status: The Path to 2026
Launch in Dubai
FAA Certification Progress
Manufacturing and Financials
AirPro News Analysis
Frequently Asked Questions
Joby targets a commercial launch in Dubai in late 2026, with pre-bookings potentially opening in March 2026. U.S. operations will follow pending final FAA certification.
While official pricing has not been finalized for all markets, early reports regarding the Dubai service suggest fares could range between AED 350–500 ($95–$135) per seat for initial routes.
Joby is currently in the final testing phases (Stage 4) of FAA Type Certification, which requires the aircraft to meet rigorous safety standards equivalent to those of commercial airliners.
Photo Credit: Joby Aviation
Sustainable Aviation
SkyNRG Closes Financing for Europe’s First Standalone SAF Plant
SkyNRG reaches financial close for DSL-01, Europe’s first standalone SAF plant in the Netherlands, targeting full operations by mid-2028.
This article is based on an official press release from SkyNRG and accompanying project documentation.
SkyNRG has officially reached financial close for DSL-01, its first dedicated commercial-scale Sustainable Aviation Fuel (SAF) production facility. Located in Delfzijl, Netherlands, the project marks a significant milestone in the European aviation sector’s transition to renewable energy. According to the company’s announcement, construction on the facility has already commenced, with full operations targeted for mid-2028.
The DSL-01 project is distinguished as Europe’s first standalone greenfield SAF plant, meaning it is being built from the ground up rather than as an expansion of an existing fossil fuel refinery. Once operational, the facility is projected to produce 100,000 tonnes of SAF annually, alongside 35,000 tonnes of by-products including bio-propane and naphtha.
Maarten van Dijk, CEO and Co-Founder of SkyNRG, emphasized the strategic importance of this development in a statement regarding the launch:
“Reaching this important milestone… marks an important step in our transition to becoming an owner and operator of SAF production capacity. This milestone demonstrates growing market confidence in scalable SAF production and provides a model for future sustainable fuel projects globally.” The facility will utilize Topsoe’s HydroFlexâ„¢ technology, operating on the Hydroprocessed Esters and Fatty Acids (HEFA) pathway. SkyNRG has stated that the plant will process waste oils and fats,predominantly sourced from regional industries,and will explicitly exclude virgin vegetable oils such as palm or soy to avoid competition with food supplies. The project aims to deliver a lifecycle CO2 emissions reduction of more than 85% compared to fossil jet fuel.
Technip Energies has been awarded the Engineering, Procurement, and Construction (EPC) contract for the site. While specific contract values are often confidential, industry reports estimate the value between €500 million and €1 billion. The construction phase is expected to generate hundreds of jobs in the Groningen Seaports region, contributing to the area’s developing green industrial cluster.
A critical aspect of the DSL-01 project is its financial structure. It is the first commercial-scale SAF plant to secure non-recourse project financing, a move that signals increasing maturity in the SAF market. Under this structure, lenders are repaid based on the project’s future cash flow rather than the general assets of the parent company.
The investment consortium includes: Arjan Reinders, Head of Infrastructure Europe at APG, noted the alignment of this investment with broader sustainability goals:
“SkyNRG represents the first investment in the SAF sector on behalf of our client [ABP], which is closely aligned with our ambition to create impact by investing at the forefront in energy transition assets.” To ensure the commercial viability of the plant, SkyNRG has secured long-term offtake agreements. KLM Royal Dutch Airlines has committed to purchasing 75,000 tonnes of SAF annually for a period of 10 years. This volume represents three-quarters of the plant’s total SAF output and is essential for KLM to meet upcoming EU mandates under the ReFuelEU Aviation Regulation.
Additionally, SHV Energy has agreed to purchase the bioLPG (bio-propane) by-products produced by the facility. Shell, a strategic partner of SkyNRG since 2019, retains an option to purchase SAF from the plant and continues to provide technical and commercial expertise.
The successful financial close of DSL-01 represents a pivotal moment for the SAF industry, specifically regarding “bankability.” Historically, SAF projects have struggled to attract traditional project finance due to perceived technology and market risks. The willingness of a major banking syndicate to provide non-recourse debt suggests that financial institutions now view HEFA-based SAF production as a stable asset class.
Furthermore, the timing of this project aligns directly with the European Union’s “Fit for 55” regulatory package. With the ReFuelEU Aviation Regulation mandating a 2% SAF blend by 2025 and rising to 6% by 2030, the DSL-01 facility will come online just as demand pressures intensify. Unlike competitors expanding existing refineries, SkyNRG’s success with a standalone greenfield site provides a “proof of concept” that could accelerate the development of similar independent facilities globally, such as their planned projects in the United States and Sweden.
Sources:
SkyNRG Reaches Financial Close on Europe’s First Standalone Greenfield SAF Plant
Project Specifications and Technology
Financial Structure and Investment Partners
Strategic Partnerships and Offtake Agreements
AirPro News Analysis
Photo Credit: SkyNRG
Technology & Innovation
Horizon Aircraft Partners with North Aircraft for Cavorite X7 Wing Production
Horizon Aircraft teams with North Aircraft Industries to produce wings for the Cavorite X7 hybrid-electric VTOL, targeting 2027 flight tests.
This article is based on an official press release from Horizon Aircraft.
New Horizon Aircraft Ltd. (NASDAQ: HOVR), a developer of hybrid-electric Vertical Take-Off and Landing (eVTOL) aircraft, has officially announced a strategic partnership with North Aircraft Industries. According to a press release issued on February 10, 2026, the agreement tasks North Aircraft Industries with the engineering, manufacturing, and structural testing of the wings for Horizon’s flagship aircraft, the Cavorite X7.
This collaboration marks a significant supply chain milestone for Horizon Aircraft as it transitions from the design phase toward full-scale production. The company has confirmed that the partnership is intended to keep the Cavorite X7 program on track for flight testing in 2027. By selecting a specialized Canadian aerospace manufacturer based in London, Ontario, Horizon aims to leverage local expertise in advanced composite structures to build the most complex component of their aircraft.
The wings of the Cavorite X7 represent a unique engineering challenge due to Horizon’s patented “fan-in-wing” technology. Unlike standard fixed wings, these structures must house 12 embedded electric lift fans. The design features wing covers that slide open to expose the fans for vertical takeoff and landing, then close during forward flight to reduce drag and allow the aircraft to operate like a traditional plane.
North Aircraft Industries was selected specifically for its capabilities in manufacturing high-strength, lightweight composite structures. The company operates a 55,000-square-foot facility equipped with automated laminating machines and precision testing systems, which Horizon Aircraft states are essential for maintaining the structural integrity of the complex wing design.
In the company’s official statement, Brandon Robinson, CEO of Horizon Aircraft, emphasized the importance of this selection:
“The Cavorite X7 wing is a complex engineering feat that requires an exceptional composite manufacturing team. North Aircraft Industries has the experience, equipment, and agility to keep our production schedule on track.”
Joost List, CEO of North Aircraft Industries, noted that the partnership aligns with his company’s focus on “advanced composite structures and integrated aerospace component development.”
The Cavorite X7 is designed as a seven-seat hybrid-electric aircraft, accommodating one pilot and six passengers. By utilizing a hybrid propulsion system, where a gas engine generates electricity in-flight to power batteries and motors, Horizon Aircraft aims to solve the range anxiety often associated with pure electric VTOLs. According to technical specifications released by the company, the aircraft targets a range of approximately 500 miles (800 km) with fuel reserves and a cruise speed of 250 mph (450 km/h). This performance profile is intended to serve regional air mobility markets, medical evacuation (Medevac) missions, and military special operations.
At AirPro News, we observe that this partnership signals a shift in the eVTOL sector from conceptual design to industrial execution, often referred to as “cutting metal.” While many competitors in the urban air mobility space focus on short-range, all-electric air taxis, Horizon’s decision to pursue a hybrid architecture positions it differently in the market.
The hybrid approach allows for immediate viability in regional travel (inter-city) without relying on future breakthroughs in battery energy density. By securing a manufacturing partner for the wings, the most mechanically complex part of their specific design, Horizon is attempting to de-risk the technical hurdles ahead of their projected 2027 flight tests. However, as with all aerospace development, the transition from component manufacturing to integrated flight testing remains a capital-intensive and rigorous process.
When is the Cavorite X7 expected to fly? What makes the Cavorite X7 different from other eVTOLs? Where will the wings be manufactured?
Horizon Aircraft Taps North Aircraft Industries for Critical Cavorite X7 Wing Production
Engineering the “Fan-in-Wing” System
Operational Capabilities and Timeline
AirPro News Analysis
Frequently Asked Questions
Horizon Aircraft has stated that they plan to complete the full-scale aircraft and prepare for flight testing in 2027.
The primary differentiator is its hybrid-electric propulsion system, which allows for in-flight recharging and a range of roughly 500 miles, significantly longer than most battery-only competitors. It also utilizes a patented fan-in-wing design that hides the lift fans during forward flight.
The wings will be engineered and manufactured at North Aircraft Industries’ facility in London, Ontario, Canada.
Sources
Photo Credit: Horizon Aircraft
Technology & Innovation
Electra.aero Secures Patents for Hybrid-Electric eSTOL Propulsion
Electra.aero obtains three US patents protecting control and safety systems for its hybrid-electric eSTOL aircraft, supporting EL9 certification by 2030.
This article is based on an official press release from Electra Aero.
Electra Aero (Electra) has announced the granting of three new United States patents that protect the core control and safety architectures of its hybrid-electric short takeoff and landing (eSTOL) aircraft. According to the company’s February 11, 2026, press release, these patents cover proprietary technologies essential for the commercial viability of its “blown lift” propulsion system.
The newly protected intellectual property addresses the complex software and human-machine interfaces required to manage distributed electric propulsion. By securing these patents, Electra reinforces the certification path for its flagship 9-passenger EL9 aircraft, which is currently anticipated to enter service between late 2029 and 2030.
While much of the public attention in electric aviation focuses on battery density and motor power, Electra’s recent announcement highlights the critical role of control logic. The three patents (US Pat. #12,384,550, #12,298,151, and #12,489,181) specifically address how a pilot interacts with an aircraft that utilizes eight distributed motors to generate lift at low speeds.
The most significant of the new patents, US Pat. #12,384,550, covers a “one-lever” flight path control system. In a standard multi-engine aircraft, managing thrust across eight separate motors during a precision landing would be an overwhelming task for a pilot. Electra’s solution, as described in their release, utilizes a closed-loop system where the pilot commands a specific flight path angle through a single interface.
The onboard computer then dynamically adjusts the thrust across the distributed propulsors to maintain that path. This allows the pilot to select a mode, such as takeoff, cruise, or descent, while the software handles the complex thrust-lift management required to keep the aircraft stable.
The remaining two patents focus on the pilot interface and high-voltage safety:
These patents are designed to support Electra’s unique aerodynamic approach known as “blown lift.” Unlike standard fixed-wing aircraft that rely solely on forward speed to generate lift, or eVTOLs (electric Vertical Takeoff and Landing) that use raw power to hover, Electra’s design utilizes eight electric motors distributed along the leading edge of the wing.
According to company technical data, these motors blow air over the wing at high speeds, generating lift even when the aircraft itself is moving slowly (as low as 30-35 mph). This allows the EL9 to take off and land in under 150 feet (approximately 45 meters), enabling it to utilize infrastructure such as soccer fields, parking lots, and barges. The granting of these patents signals a maturity in Electra’s development cycle. In the early stages of electric-aviation, the primary hurdles were physical: battery energy density and motor weight. As companies like Electra move toward certification, the hurdles shift toward human factors and control laws.
The “one-lever” control patent is particularly notable because it directly addresses the FAA’s certification requirements for pilot workload. By automating the differential thrust required for blown lift, Electra is effectively arguing that their complex eight-motor aircraft is as simple to fly as a standard turboprop. This simplification is a prerequisite for single-pilot operations, which are essential for the economic viability of regional air mobility.
Electra’s intellectual property wins come amidst a period of significant commercial activity for the Virginia-based manufacturer. The company reports an order book exceeding 2,200 pre-orders, valued at over $8 billion. This backlog includes agreements with major operators such as the Bristow Group, which signed a launch agreement in January 2026 to secure the first delivery slot for the EL9.
The company’s roadmap outlines the following key milestones:
Electra previously validated its physics models through the successful flight testing of the EL2 Goldfinch, a two-seat technology demonstrator, which concluded its test campaign in early 2024. The company applied for FAA Part 23 Type Certification in December 2025, formally beginning the regulatory review process for the commercial EL9 model.
Electra Aero Secures Critical Patents for Hybrid-Electric eSTOL Propulsion
Patenting the “Brain” of the Aircraft
Simplified Flight Path Control
Enhanced Pilot Guidance and Safety
Understanding “Blown Lift” Technology
AirPro News Analysis
Commercial Momentum and Timeline
Sources
Photo Credit: Electra
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