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Flexjet Acquires The Jet Business, Names Varsano President

Flexjet acquires London brokerage The Jet Business, appointing founder Steve Varsano as President to strengthen fleet remarketing.

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Fractional ownership provider Flexjet has acquired London-based aircraft brokerage and advisory firm The Jet Business, naming founder Steve Varsano as President of Flexjet and expanding the operator’s capabilities in whole aircraft sales and fleet lifecycle management.

Announced on June 12, 2026, the acquisitions merges The Jet Business with Flexjet’s existing FXSolutions brokerage under a unified platform. The transaction expands Flexjet’s footprint in the European market while providing the company with greater strategic control over the procurement, modernization, and remarketing of its global fleet of more than 340 aircraft.

Strategic fleet management and brokerage integration

The Jet Business will retain its brand identity and continue operating from its corporate jet showroom in London’s Mayfair district. For Flexjet, the acquisition provides an in-house mechanism to manage the transition of aging airframes out of its fractional fleet and optimize residual values.

In a press release detailing the acquisition, Flexjet Chairman Kenn Ricci emphasized the operational necessity of the deal for the company’s long-term fleet strategy.

“A core tenet of our luxury strategy is maintaining one of the youngest and most modern fleets in the industry. To do that effectively requires sophisticated capabilities around aircraft remarketing and transition planning,” Ricci stated.

Ricci added that the acquisition strengthens the company’s platform to move older aircraft out of the fleet gracefully while introducing next-generation aircraft into service for its fractional owners.

Clients of The Jet Business will gain access to a new suite of services branded as Flexjet Solutions. This offering includes aircraft operational support, pre-purchase inspections, maintenance infrastructure, Aircraft on Ground (AOG) response resources, and comprehensive aircraft management.

European expansion and leadership changes

As part of the acquisition, Steve Varsano assumes the role of President at Flexjet. Varsano has built a highly visible profile in the business aviation sector, operating a street-level showroom for corporate jets and amassing a social media audience that includes over 2.5 million followers on TikTok.

“We are well aligned in our belief that clients, at the very top of this market, are seeking far more than access to aircraft. They want trusted solutions that are designed around their needs, delivered by experts, and presented in style,” Varsano said regarding the merger.

The acquisition aligns with Flexjet’s ongoing infrastructure investments in the European market. The company recently opened a Tactical Control Center at Farnborough Airport (FAB) in the United Kingdom. Later in the summer of 2026, Flexjet plans to open a new private terminal at Farnborough, marking its largest infrastructure project outside the United States.

Financial terms of the acquisition were not disclosed by either party.

AirPro News analysis

We view this acquisition as a textbook example of vertical integration in the business aviation sector. Operating a fractional fleet of over 340 aircraft requires a constant, capital-intensive cycle of fleet renewal. By bringing a high-profile brokerage in-house, Flexjet secures a dedicated channel to remarket its older airframes, streamlining the transition process and keeping its core fractional fleet young. Tapping into Varsano’s extensive network of ultra-high-net-worth individuals also provides Flexjet with a direct pipeline to convert whole-aircraft buyers into fractional owners, or vice versa, depending on their changing operational needs.

Sources: Flexjet

Photo Credit: Flexjet

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Business Aviation

Beyond Aero Plans French Riviera Hydrogen Infrastructure by 2030

Beyond Aero and Aéroports de la Côte d’Azur will build hydrogen refueling facilities at three French Riviera airports by 2030.

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Beyond Aero and Aéroports de la Côte d’Azur announced a partnership on September 3, 2026, to develop gaseous hydrogen refueling infrastructure across three major French Riviera airports by 2030. The initiative aims to synchronize ground support readiness with the projected entry into service of hydrogen-electric business jets.

In a joint press conference held in Nice, France, the companies detailed plans to equip Nice Côte d’Azur (LFMN), Cannes Mandelieu (LFMD), and Golfe de Saint-Tropez (LFTZ) airports with dedicated hydrogen facilities. According to the official press release and reporting by Aviation International News, the infrastructure will specifically cater to business aviation volumes to support aircraft like Beyond Aero’s in-development BYA-1.

Infrastructure and operational rollout

The operational plan evaluates the use of both fixed dispensers in dedicated parking areas and mobile refueling vehicles. Hydrogen is expected to be produced locally and transported to the airports via tube trailers.

According to Beyond Aero, Cannes Mandelieu is projected to be the first of the three airports to receive the hydrogen refueling equipment. The phased approach is designed to ensure that storage and distribution facilities are fully operational by the 2030 target date.

“With Aéroports de la Côte d’Azur, we are working from practical scenarios tailored to business aviation volumes and based on available technologies. This phased approach is essential to enable safe, viable operations when the first aircraft enter service,” said Eloa Guillotin, Co-founder and CEO of Beyond Aero, as reported by Aviation International News.

Building a hydrogen aviation ecosystem

The partnership on the Mediterranean coast complements Beyond Aero’s existing collaboration with Groupe ADP at Paris-Le Bourget Airport (LBG). As reported by H2Today, these combined initiatives lay the groundwork for a future hydrogen flight corridor between Paris and the French Riviera.

Beyond Aero has been advancing its aircraft technology alongside its infrastructure efforts. The Toulouse-based manufacturer previously achieved Technology Readiness Level 6 (TRL6) for its full-scale hydrogen-electric propulsion system in late 2025.

Guillotin emphasized the necessity of parallel development tracks during the press conference. She noted that infrastructure readiness must advance at the exact same pace as aircraft development to ensure viability.

AirPro News analysis

We view the synchronization of aircraft certification and ground infrastructure as the primary bottleneck for alternative propulsion in business aviation. By securing commitments from major regional operators like Aéroports de la Côte d’Azur and Groupe ADP, Beyond Aero is mitigating the risk of delivering a certified aircraft with nowhere to refuel. The choice of Cannes Mandelieu as the initial testbed is strategic, given its strict noise and emissions regulations and its status as a premier European business aviation hub.

Sources: Beyond Aero

Photo Credit: Beyond Aero

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Business Aviation

Thrive Aviation Launches Fractional Program with Honda Subsidiary

Thrive Aviation partners with Honda Aircraft Company subsidiary Arulean Air to launch a fractional jet ownership program.

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Las Vegas-based Thrive Aviation has secured a minority investment from Honda Aircraft Company subsidiary Arulean Air to launch a new fractional aircraft ownership program. The Partnerships, announced on September 2, 2026, positions Arulean Air as the aircraft acquisition arm while Thrive Aviation will manage flight operations, program logistics, and client relations.

The collaboration marks a significant expansion for Thrive Aviation, which ranked as the 12th-largest private aircraft operator in the United States in 2025 based on charter and fractional hours, according to ARGUS Traqpak data reported by Forbes. In a press release issued today, Thrive Aviation indicated that full program details will be unveiled at the National Business Aviation Association Business Aviation Convention & Exhibition (NBAA-BACE) in Las Vegas from October 20 to 22, 2026.

Fleet expansion and aircraft acquisition

Under the new structure, Arulean Air will purchase the aircraft for the fractional fleet. Thrive Aviation currently operates a fleet of 30 aircraft and plans to scale its offerings significantly through this joint effort.

The initial fractional fleet growth will focus on two specific aircraft types. The companies anticipate adding four to six HondaJet HA-420 light jets and two to four Bombardier Challenger 3500 super-midsize jets to the program annually.

Thrive Aviation Co-Founder and Chief Executive Officer Curtis Edenfield stated that the partnership provides the foundation to build the program at scale alongside an original equipment manufacturer (OEM) subsidiary.

“Adding fractional ownership opportunities enables Thrive Aviation to serve a broad spectrum of clients throughout their entire private aviation journey, from private charters to fractional ownership to full ownership,” Edenfield said in the release.

Edenfield noted that the company intends to evolve alongside its clients’ aviation needs, describing the fractional program as a major piece of the Thrive platform designed for long-term scaling.

Strategic alignment with Honda Aircraft Company

The involvement of Arulean Air represents a direct link between an OEM and a charter operator. By utilizing a subsidiary to invest in Thrive Aviation, Honda Aircraft Company secures a dedicated operating partner for its products in the competitive fractional ownership market.

The relationship between the two entities extends beyond the current HondaJet HA-420 production model. Forbes reported that Thrive Aviation holds a Letter of Intent for the HondaJet Echelon, a long-range light jet currently under development by Honda Aircraft Company and projected to enter commercial service in 2028 or 2029.

AirPro News analysis

We view this minority investment as a calculated move by Honda Aircraft Company to guarantee placement and operational utilization of its airframes. As the fractional ownership market continues to consolidate around a few dominant players, OEMs are increasingly looking for ways to ensure their aircraft remain competitive options for fleet buyers. By backing Thrive Aviation, Honda creates a reliable pipeline for both the HA-420 and the upcoming Echelon, while Thrive gains the financial backing and fleet acquisition power necessary to compete with larger, established fractional operators.

Sources: Thrive Aviation

Photo Credit: Thrive Aviation

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Business Aviation

Bell 407GXi and 505 Showcased at Salon Prive Concours

Bell Textron exhibits the 407GXi and 505 at Blenheim Palace, targeting VIP buyers after the 505 hits 700 deliveries.

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Bell Textron Inc. is targeting the European luxury and corporate travel market by showcasing its Bell 407GXi Designer Series and Bell 505 helicopters at the Salon Privé Concours in Oxfordshire, England.

In a press release issued on September 3, 2026, the manufacturer announced its static display at Blenheim Palace, an exclusive automotive and lifestyle event expected to draw 30,000 guests. The exhibition highlights Bell’s strategy to market its VIP configurations directly to high-net-worth demographics outside of traditional aerospace trade shows.

Expanding the UK corporate footprint

The display of the Bell 407GXi follows a recent milestone for the aircraft type in the region. On July 21, 2026, Bell secured its first United Kingdom order for an Instrument Flight Rules (IFR)-configured Bell 407GXi. The aircraft was purchased by corporate operator Glyn Jones for regional business travel, establishing a new operational capability for the platform in the UK market.

Robin Wendling, Bell’s Managing Director for Europe, noted that the boutique nature of the brands at Salon Privé aligns with the manufacturer’s VIP focus.

“Showcasing the Bell 505 and the Bell 407GXi at Salon Privé highlights Bell’s position as a leader in VIP and high-end helicopter travel,” Wendling stated.

Bell 505 fleet milestones

Alongside the 407GXi, Bell is exhibiting the Bell 505 light-single helicopter. The aircraft’s appearance at Blenheim Palace comes shortly after the manufacturer celebrated a major production milestone at the Farnborough International Airshow. On July 20, 2026, Bell delivered its 700th Bell 505 to a private VIP operator.

Since entering service in 2017, the Bell 505 fleet has accumulated approximately 390,000 flight hours across more than 55 countries. The aircraft features Garmin avionics and utilizes the proven Bell 206L4 rotor system, positioning it as a popular entry-level turbine option for private ownership.

AirPro News analysis

We view Bell’s presence at Salon Privé as a calculated pivot toward direct-to-consumer marketing for its light helicopter lines. While events like Farnborough and HAI Heli-Expo remain critical for fleet sales and operator relations, automotive concours events place VIP-configured aircraft directly in front of end-users who possess the capital for private ownership. By positioning the 407GXi and 505 alongside luxury automobiles, Bell is framing its rotorcraft not just as utility transport, but as premium lifestyle assets.

Sources: Bell Textron Inc.

Photo Credit: Bell Textron Inc.

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