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Hawaiian Airlines Completes Transition to Alaska Airlines Sabre PSS

Hawaiian Airlines migrated to Alaska Airlines’ Sabre PSS, retiring its HA code and unifying backend systems while preserving its brand identity.

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This article is based on an official press release from Alaska Air Group, supplemented by aggregated industry reporting.

Hawaiian Airlines Completes Historic Transition to Alaska Airlines’ Sabre PSS

Hawaiian Airlines successfully migrated to the Sabre Passenger Service System (PSS) on April 22, 2026, aligning its backend reservation technology with parent company Alaska Airlines. This transition marks one of the most significant operational milestones since Alaska Air Group completed its $1.9 billion acquisition of Hawaiian Airlines on September 18, 2024.

According to the official company press release, the shared PSS now functions as the central nervous system for both carriers. The unified platform connects digital tools, websites, mobile applications, airport kiosks, and loyalty programs across a growing global network.

We note that this integration pioneers a new operational model in the United States aviation industry. Historically, major U.S. airline mergers have resulted in the complete absorption and retirement of one brand. Instead, Alaska Air Group is maintaining both distinct, consumer-facing brands while fully integrating their backend operations.

Technological Integration and Brand Preservation

Retiring the Historic “HA” Code

A notable change accompanying the Sabre PSS migration is the retirement of Hawaiian Airlines’ historic “HA” IATA flight code. According to reporting by One Mile at a Time, the “HA” code had been in continuous use since 1929. As of April 22, 2026, all Hawaiian Airlines flights operate under Alaska Airlines’ “AS” code.

Despite the unified flight code, the Hawaiian brand identity remains strictly intact. Flights are now clearly designated to passengers as “Operated by Alaska as Hawaiian Airlines.” The airline has deliberately preserved Hawaiian’s iconic Pualani tail logo and its signature island-inspired onboard hospitality, known as ho‘okipa.

A Unified Mobile Experience

To support the dual-brand strategy, the company has launched a unified “Alaska Hawaiian” mobile application. The app allows users to toggle seamlessly between an Alaska or Hawaiian visual theme while managing journeys for both brands in a single interface.

The integrated application features a single record locator, same-day flight changes, Apple Pay integration, boarding pass sharing, and the ability to book award flights on over 30 partner airlines.

Enhancements to the Passenger Experience

Airport Operations and Boarding

The PSS transition brings immediate, tangible changes to airport operations. The two airlines now share terminal lobbies in major hubs, including New York (JFK), Los Angeles (LAX), San Francisco (SFO), Phoenix (PHX), Portland (PDX), Las Vegas (LAS), and Seattle (SEA).

Hawaiian Airlines has transitioned to mobile and web-only check-in, introducing self-service bag tag kiosks to streamline the airport experience. Furthermore, Hawaiian has adopted Alaska’s A–F alphabetical boarding group system to ensure a consistent boarding process across both carriers.

Onboard Perks and Global Connectivity

Premium Class passengers and elite loyalty members now receive complimentary alcohol on Hawaiian transpacific flights. Additionally, First Class meal pre-ordering on Hawaiian flights is scheduled to roll out in May 2026.

Coinciding with the PSS cutover, Hawaiian Airlines officially integrated into the oneworld alliance, significantly expanding global connectivity and reciprocal benefits for its passengers.

Loyalty Program Alignment

The shared Sabre system fully connects the combined company’s loyalty initiatives. Atmosâ„¢ Rewards, which launched in September 2025 as the successor to both Alaska’s Mileage Plan and HawaiianMiles, is now fully supported by the unified PSS. This integration allows for seamless earning, status recognition, and award redemptions across both airlines and their global partners.

Additionally, the system supports Huaka‘i by Hawaiian, a specialized travel benefits program launched in late 2024 exclusively for Hawaii residents. According to details from Hawaii Business Magazine, the program offers unique perks such as a free checked bag, which notably covers surfboards and golf clubs, on Neighbor Island flights, alongside quarterly fare discounts ranging from 10% to 20%.

Executive Insights

In the official press release, Alaska Air Group CEO Ben Minicucci highlighted the unprecedented nature of the technological integration and praised the teams involved.

“We’re doing something that no other U.S. airline has done before: Operating multiple brands on a single platform,” Minicucci stated.

AirPro News analysis

We view this transition as a masterclass in post-merger integration. By migrating Hawaiian Airlines from the Amadeus Altea PSS, which it only adopted in 2023, to Sabre, Alaska Air Group has prioritized backend efficiency without sacrificing frontend brand equity. The dual-theme mobile app is a particularly novel solution to the complex problem of merging airlines without eliminating a beloved regional brand.

Furthermore, maintaining the Huaka‘i by Hawaiian program demonstrates a strategic commitment to local Hawaii residents. It ensures the airline retains its cultural and regional relevance while operating under the umbrella of a massive mainland corporation.

Frequently Asked Questions

When did Hawaiian Airlines transition to the Sabre PSS?
The official transition to the Sabre Passenger Service System took place on April 22, 2026.

What happens to the “HA” flight code?
The historic “HA” flight code was retired on April 22, 2026. All Hawaiian Airlines flights now operate under Alaska Airlines’ “AS” code, though they are marketed as “Operated by Alaska as Hawaiian Airlines.”

Will the Hawaiian Airlines brand disappear?
No. Alaska Air Group is maintaining both the Alaska and Hawaiian brands. Hawaiian’s Pualani tail logo, aircraft livery, and onboard hospitality remain fully intact.

Sources

Photo Credit: Alaska Airlines

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Airlines Strategy

Icelandair Acquires 49% Stake in Maltese AOC for $686K

Icelandair Group acquired a 49% stake in a Maltese AOC holding company for USD 686,000 to expand EU operational flexibility.

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Icelandair Group hf. has completed the acquisition of a 49% stake in a holding company controlling a Maltese Air Operator Certificate (AOC) for USD 686,000, securing a strategic foothold within the European Union regulatory environment.

The transaction, finalized on August 20, 2026, involves Fly Play Europe Holdco ehf., whose subsidiary holds the currently suspended Maltese AOC MT-85. The certificate was previously associated with the defunct Icelandic budget carrier PLAY, which ceased operations following its bankruptcy in September 2025.

Strategic expansion into Malta

In a press release issued on August 20, 2026, Icelandair announced the purchase from FPE hs., a fund managed by Isafold Capital Partners hf. The Airlines stated the acquisition is designed to increase operational flexibility and support the development of its primary hub at Keflavik International Airport (KEF).

The completion of the transaction remains contingent on reaching an agreement with the Transport Malta Civil Aviation Directorate (TMCAD) regarding the continued use of the certificate. Publicly available data from Transport Malta indicates that AOC MT-85 is currently suspended and has no Commercial-Aircraft registered to it.

Icelandair Group hf. CEO Bogi Nils Bogason outlined the company’s rationale in the official announcement.

“Acquiring a stake in a Maltese air operator certificate is primarily intended to increase operational flexibility, strengthen Icelandair’s competitiveness, and create new opportunities, all with the aim of supporting the continued development of our Keflavik hub and thereby safeguarding jobs and a strong operating environment for the Manufacturing industry in Iceland for the years to come,” Bogason said.

Origins of the AOC and future options

The Maltese AOC originally belonged to a subsidiary of PLAY. Following the budget carrier’s financial collapse in late 2025, creditors enforced security interests to recover the Maltese holding structure. Icelandair initially announced a Letter of Intent regarding the Acquisitions in April 2026 before finalizing the purchase in August.

As part of the agreement, Icelandair has secured options to increase its stake in Fly Play Europe Holdco ehf. at a later stage. The company utilized Arma Advisory as its financial adviser for the transaction.

AirPro News analysis

We view Icelandair’s move to secure a Maltese AOC as a calculated step to bypass the bilateral traffic right limitations inherent to its Icelandic registration. Malta has become a preferred jurisdiction for European operators seeking a flexible, EU-based Regulations environment. By acquiring an existing corporate structure rather than applying for a new certificate, Icelandair likely aims to accelerate its timeline for establishing a secondary European operating base, provided TMCAD approves the reactivation of the suspended certificate.

Sources: Icelandair Group hf.

Photo Credit: Fly Play Europe

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Airlines Strategy

Riyadh Air Joins Saudi Government Travel Booking Platform

EXPRO integrates Riyadh Air into the Etimad ERCAB system, expanding government travel options alongside Saudia and Flyadeal.

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Saudi Arabia’s Government Expenditure and Projects Efficiency Authority (EXPRO) signed a framework agreement on August 19, 2026, integrating the new national carrier Riyadh Air into the government’s unified travel booking system.

The agreement, announced in an EXPRO press release, allows Saudi government entities and public sector employees to book Riyadh Air flights directly through the Etimad platform’s ERCAB service. This integration aims to expand travel options, increase available seat capacity, and foster competition among the kingdom’s national Airlines for government travel spending.

Expanding government travel options

The integration of Riyadh Air into the Unified Framework Agreement for Government ERCAB was executed in collaboration with the Ministry of Finance and the National Center for Government Resource Systems. The Etimad platform serves as the central digital portal for Saudi government procurement and financial services.

According to an official statement from EXPRO, the move is designed to enhance the efficiency and flexibility of government travel services. The authority noted that the step “will contribute to expanding the options available to government entities and ERCAB service beneficiaries through Etimad platform.”

Enhancing domestic carrier competition

By adding Riyadh Air to the Etimad platform, EXPRO is actively broadening the competitive landscape for government travel procurement. The new airline joins existing national carriers Saudia and Flyadeal, which are already active under the agreement.

EXPRO stated that the activation of Riyadh Air “will further enhance competition among national carriers.” The authority also recently signed a similar framework agreement with Flynas, though the activation date for that carrier will be announced subsequently.

This government procurement expansion aligns with Riyadh Air’s broader commercial preparations. In August 2026, the airline announced network expansions into Asian markets, including planned routes to Islamabad, Lahore, and Manila, as it builds its initial route map ahead of passenger operations.

AirPro News analysis

Securing access to government travel spending is a critical early milestone for Riyadh Air as it prepares for commercial operations. By integrating the new carrier into the Etimad platform before its inaugural commercial flights, the Saudi government is ensuring that its substantial public sector travel budget will immediately support the airline’s load factors. We view this framework agreement as a clear indicator of the state’s coordinated strategy to underwrite Riyadh Air’s initial capacity growth through guaranteed institutional demand, while simultaneously pushing legacy carrier Saudia to compete more aggressively for government contracts.

Sources: Riyadh Air

Photo Credit: Riyadh Air

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Airlines Strategy

ANA and Riyadh Air Sign MoU for Codeshare and Interline Deal

ANA and Riyadh Air signed an MoU on August 18, 2026, covering interline, codeshare, and loyalty program cooperation.

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All Nippon Airways (NH) and Saudi Arabia’s Riyadh Air signed a Memorandum of Understanding (MoU) on August 18, 2026, establishing a framework for a comprehensive partnerships that includes interline connectivity, codeshare agreements, and loyalty program reciprocity.

In a press release issued on August 18, 2026, ANA HOLDINGS Inc. detailed that the agreement is designed to bridge the Japanese and Middle Eastern aviation markets. The partnership will leverage ANA’s dual hubs at Tokyo Haneda Airport (HND) and Narita International Airport (NRT) alongside Riyadh Air’s developing base in Saudi Arabia’s capital, subject to regulatory approvals.

Strategic Network Expansion

The MoU outlines a phased approach to integration between the two carriers. Initial phases will focus on establishing interline ticketing and seamless baggage transfers, eventually progressing to full codeshare operations and reciprocal benefits for frequent flyers. Riyadh Air Chief Executive Officer Tony Douglas emphasized the strategic value of the alignment for the startups airline.

“This unique agreement with ANA reflects Riyadh Air’s ambition to build meaningful global partnerships that expand choice and deliver long-term value to our guests. The MoU with ANA will provide a seamless premium experience for our passengers while laying the groundwork for stronger connectivity between Riyadh and Tokyo, and supporting broader commercial, operational, and guest experience opportunities as we continue to grow our network.”

For ANA, which was founded in 1952 and has held a 5-Star rating from SKYTRAX since 2013, the partnership represents an opportunity to capture traffic from a high-growth region without immediately deploying its own aircraft. ANA CEO Juichi Hirasawa noted the economic potential of the Saudi market.

“This partnership reflects ANA’s ambition to connect Japan with Saudi Arabia and the wider Middle East, a region of remarkable economic growth, while welcoming Riyadh Air’s guests to destinations across Japan and Asia. We are thrilled to partner with a young, dynamic, and innovative carrier whose relentless pursuit of high-quality service perfectly mirrors our own values.”

Riyadh Air’s Rapid Growth Trajectory

Launched in March 2023 as a wholly owned company of Saudi Arabia’s Public Investment Fund (PIF), Riyadh Air is aggressively building its network and fleet ahead of its target to serve more than 100 destinations by 2030. According to reporting by Aviation Week, the carrier expanded its network to nine destinations in August 2026, adding routes to Mumbai, India; Dhaka, Bangladesh; and Islamabad and Lahore, Pakistan.

To support this expansion, the Airlines is securing significant widebody capacity. On July 20, 2026, at the Farnborough Airshow, Riyadh Air firmed up an orders for six additional Airbus A350-1000 aircraft. Airbus confirmed in a July 2026 statement that this transaction brings the carrier’s total firm commitment for the A350-1000 to 31 airframes.

ANA’s Broader Market Adjustments

While expanding its international reach through partnerships, ANA is simultaneously restructuring its domestic operations. Aviation Week reported that on August 18, 2026, ANA and Japan Airlines (JL) announced their first-ever domestic schedule coordination.

The coordination targets the Tokyo Haneda to Okayama route and is designed to address viability concerns in the Japanese domestic market. This dual approach highlights ANA’s strategy of consolidating domestic capacity while pursuing high-growth international partnerships to drive future revenue.

AirPro News analysis

We view this MoU as a highly strategic alignment for both carriers. For Riyadh Air, securing a partnership with an established, premium operator like ANA provides immediate credibility and access to the lucrative East Asian market before the Saudi carrier even reaches full operational scale. For ANA, the agreement offers a low-risk foothold in the rapidly expanding Middle Eastern market. By partnering with a well-capitalized new entrant, ANA can capture connecting traffic and test market demand without the financial exposure of launching its own direct flights to Riyadh.

Sources: ANA Group Corp.

Photo Credit: ANA Group Corp.

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