Business Aviation
Why Culture is Essential for Safety in Business Aviation
NBAA highlights how organizational culture impacts safety and retention in business aviation, emphasizing Just Culture and leadership strategies.

This article summarizes reporting by NBAA Business Aviation Insider.
Beyond the Paycheck: Why Culture is the New Safety Currency in Business Aviation
In the high-stakes world of business aviation, operational efficiency and safety are often viewed through the lens of technical checklists and maintenance schedules. However, a recent report by the National Business Aviation Association (NBAA) in Business Aviation Insider highlights a less tangible but equally critical factor: organizational culture. According to industry experts, the connection between a flight department’s culture and its safety record is undeniable.
The industry is currently facing a significant workforce challenge. Data cited by Jenny Showalter, founder of Showalter Business Aviation Career Consulting, in the NBAA report reveals a startling statistic: only 44% of business aviation professionals report being happy in their current roles. This discontent poses a direct threat to retention and, by extension, operational safety. When professionals feel “stuck” or burned out, the risk of errors increases, and the cost of turnover skyrockets.
The High Cost of a Toxic Culture
The financial and operational penalties of a poor workplace environment are severe. Mark Larsen, NBAA Director of Safety & Flight Operations, emphasizes that culture is a strategic asset. In the report, Larsen notes that without a healthy culture, organizations often resort to terminating employees for errors. In a tight labor market, the expense of recruiting and training replacements far outweighs the investment required to build a supportive environment that retains talent.
Retention is no longer solely about salary. As Showalter points out, professionals are leaving high-paying positions for roles that offer better work-life balance and respect. This shift suggests that flight departments must evolve their management styles to keep their aircraft staffed and flying safely.
Implementing a “Just Culture”
A central theme in the NBAA reporting is the necessity of adopting a “Just Culture.” This concept moves away from immediate punishment for mistakes and toward an environment where employees can report hazards without fear of retribution, provided there is no gross negligence.
Antonio I. Cortés, Ph.D., of GMR Human Performance, explains that a Just Culture is the engine that drives Safety Management Systems (SMS). Without the psychological safety to report errors, an SMS becomes little more than paperwork. When staff feel safe admitting to fatigue or confusion over a checklist, the department can identify and fix systemic risks before they result in an accident.
“A Just Culture prevents the hiding of safety issues,” notes Mark Larsen in the NBAA report.
Communication and Expectations
Effective communication is the bedrock of cultural improvement. The NBAA article highlights the “no-meeting trap,” where dysfunctional teams rarely convene. Experts advise holding regular, two-way staff meetings where performance and obstacles are discussed openly, rather than top-down lectures.
Furthermore, Samantha Garrison, Director of Flight Coordination at The Wonderful Company, stresses the importance of explicit expectations. With a workforce that spans from Gen Z to Baby Boomers and includes both civilian and military aircraft backgrounds, leaders cannot assume that terms like “professionalism” or “on time” are interpreted universally. Defining these standards clearly helps align diverse teams and reduce friction.
Leadership Strategies: The TLC Model
To combat burnout and disengagement, experts advocate for “Servant Leadership.” Dustin Cordier, Vice Chair of the NBAA Business Aviation Management Committee, suggests leaders adopt the “TLC” approach: Trust, Likability, and Credibility.
According to Cordier, authenticity is key. Leaders who are willing to be vulnerable and admit their own mistakes build the trust necessary for high-performing teams. Conversely, micromanagement is identified as a primary driver of employee burnout. Giving trained professionals the autonomy to execute their duties is essential for maintaining morale.
AirPro News Analysis
The findings detailed by the NBAA underscore a critical pivot point for the airlines industry. As the “Baby Boomer” generation retires, the traditional “command and control” leadership style is proving less effective with younger generations who prioritize purpose and transparency.
We believe that for flight departments to survive the ongoing pilot and technician shortage, “culture” must be treated with the same rigor as aircraft maintenance. It is no longer a “soft skill” but a hard operational necessity. Companies that fail to adapt to a “Just Culture” risk not only losing their workforce to competitors but also compromising the safety margins that define business aviation.
Frequently Asked Questions
What is a “Just Culture” in aviation?
A “Just Culture” is an atmosphere where employees are encouraged to report essential safety-related information without fear of punishment. It distinguishes between honest mistakes, which are learning opportunities, and willful violations or gross negligence.
How does culture impact safety?
A toxic culture leads to underreporting of hazards. If employees fear being fired for a mistake, they will hide it. This prevents the organization from identifying and fixing systemic issues, increasing the likelihood of future accidents.
What is the “TLC” model of leadership?
Proposed by Dustin Cordier, TLC stands for Trust, Likability, and Credibility. It emphasizes authentic leadership where managers support their teams rather than micromanaging them.
Sources
Photo Credit: NBAA
Business Aviation
Northern Jet Earns IS-BAO Stage 1 Registration for Transatlantic Ops
Northern Jet secured IS-BAO Stage 1 registration through August 2028, supporting its expansion into transatlantic charter operations.

Orlando-based charter operator Northern Jet has secured International Standard for Business Aircraft Operations (IS-BAO) Stage 1 registration, establishing a globally recognized safety baseline as the company scales its operations for transatlantic missions.
The certification, issued on August 31, 2026, and announced in a company press release on October 2, 2026, follows a comprehensive three-day audit of Northern Jet’s flight operations, procedures, and Safety Management System (SMS). The credential serves as a benchmark for international operations and aligns with the operator’s strategic expansion into European markets following the recent induction of ultra-long-range aircraft into its fleet.
Strengthening operational foundations
The IS-BAO registration process requires operators to demonstrate that their safety practices and operational procedures meet stringent international standards. For Northern Jet, the Stage 1 audit focused on verifying that an appropriate SMS has been established and that safety management activities are appropriately targeted.
Company leadership framed the certification as a necessary step to support ongoing growth and ensure operational consistency across a larger, more capable fleet.
“IS-BAO registration reflects the work our team has put into strengthening Northern Jet’s systems, processes, safety practices and culture. The audit provided a detailed review of how we operate and how safety is incorporated into our day-to-day decision-making. Achieving this registration validates that work against a respected global business aviation standard and strengthens our operational foundation as the company continues to grow.”
The sentiment was echoed by Northern Jet CEO Chris Bull, who noted the importance of scaling operational standards in tandem with the company’s physical footprint.
“As Northern Jet continues to grow, it is important that our operational standards grow with us. IS-BAO registration strengthens the foundation behind our expanding international capabilities and reinforces the level of consistency and care we expect across every part of our operation.”
Fleet expansion and international strategy
The push for international safety credentials directly follows a period of significant fleet expansion for the operator. On July 22, 2026, Northern Jet added its first Gulfstream G550 to its Federal Aviation Administration (FAA) Part 135 operating certificate. The addition marked the arrival of the company’s first ultra-long-range aircraft.
With a range of approximately 6,500 nautical miles, the Gulfstream G550 enables direct transatlantic missions, opening new revenue streams in the European charter market. This acquisition was preceded by the May 21, 2026, addition of a 12-passenger 2026 Bombardier Challenger 650, which expanded the company’s heavy jet capabilities.
Operating these larger aircraft on international routes requires compliance with a complex web of foreign regulatory requirements. IS-BAO registration is widely recognized by civil aviation authorities globally, often streamlining the approval process for international flight planning and operations.
Corporate evolution and safety framework
Northern Jet operates a fleet of more than 40 aircraft across light, midsize, super-midsize, and heavy jet categories. The company has 31 years of experience providing jet and helicopter charter, jet-card memberships, fractional ownership, and turnkey aircraft management. The current corporate entity took shape in late 2023 following a merger between SpeedBird and Northern Jet Management.
The IS-BAO standard was developed by the International Business Aviation Council (IBAC) in 2002 as a code of best practices designed to promote consistent, disciplined operating practices and effective safety management. The core of the program is the SMS, which requires operators to proactively identify and mitigate risks.
In addition to the new IS-BAO Stage 1 registration, Northern Jet maintains compliance with FAA Part 5 SMS requirements. The operator also holds ARGUS Platinum status and WYVERN Wingman PRO certification, which designates an SMS Level 4 maturity.
The current IS-BAO Stage 1 registration is valid through August 31, 2028. Prior to that expiration date, Northern Jet will be required to undergo a subsequent audit to either renew its Stage 1 status or progress to Stage 2, which requires demonstrating that safety risks are being effectively managed and that the SMS is functioning as designed.
AirPro News analysis
The pursuit of IS-BAO registration is a standard and necessary progression for regional charter operators transitioning into the global long-haul market. By securing this credential shortly after inducting the Gulfstream G550, Northern Jet is positioning itself to compete for high-yield transatlantic charter demand. Corporate flight departments and top-tier charter brokers frequently mandate IS-BAO compliance as a strict prerequisite for booking. Without this registration, operators fielding ultra-long-range aircraft often find themselves locked out of the most lucrative international contracts, regardless of the aircraft’s physical capabilities.
Photo Credit: Northern Jet
Business Aviation
ACJ Study: Family Offices Drive Business Aviation Demand
Airbus Corporate Jets research finds 100% of surveyed family office executives expect private jet usage to rise within two years.

Driven by international expansion and the globalization of wealth, family offices are increasingly treating business aviation as a strategic necessity rather than a luxury, according to new research published on October 1, 2026, by Airbus Corporate Jets (ACJ).
The study, which surveyed senior executives managing a collective $303 billion in assets, indicates a structural shift in how ultra-high-net-worth individuals and their wealth management organizations operate. With 70 percent of surveyed family offices opening new branches in different jurisdictions over the past five years, the demand for large and midsize business jets is projected to rise sharply to support cross-border activities and workforce connectivity.
Drivers of international expansion and fleet utilization
The ACJ research highlights specific catalysts for this increased reliance on private fleets. Among the respondents, 90 percent cited a rising number of family members living abroad as the primary driver for international expansion, while 72 percent pointed to increasingly diversified investment portfolios. As a result, 70 percent of family office business aviation travel is currently conducted via private aircraft, outpacing commercial routes.
The trend shows no signs of slowing. According to the press release, 96 percent of family office executives reported that their use of private jets has increased over the past two years. Looking ahead, 100 percent of respondents believe their private jet usage will continue to rise over the next two years, with 85 percent anticipating an increase of between 50 and 100 percent.
“As family offices become more international, business aviation is increasingly becoming a strategic necessity,” stated Chadi Saade, President of Airbus Corporate Jets. “Our study indicates that private aviation is not only enhancing operational efficiency but also enabling a more connected and productive workforce.”
Productivity and operational efficiency
The shift toward private aviation is heavily rooted in operational logistics and time management. The survey found that 89 percent of executives save between two and three hours per trip by utilizing business aviation instead of commercial flights. Survey data also shows 92 percent of executives reported being at least 25 percent more productive while working on private aircraft, citing the ability to handle confidential matters in a secure environment.
Route networks play a critical role in this efficiency. Sixty-seven percent of respondents stated that between 25 and 50 percent of their private aviation trips are to destinations not served directly by commercial airlines. To maximize the utility of these assets, 92 percent of family offices now allow a broader range of staff members to utilize private aircraft for business purposes.
Targeting the ultra-high-net-worth market with the ACJ TwoTwenty
Airbus Corporate Jets, the corporate aviation division of Airbus headquartered in Toulouse, France, currently has over 200 corporate jets in service worldwide. The manufacturer has been actively targeting the family office and ultra-high-net-worth individual (UHNWI) market with its ACJ TwoTwenty.
Marketed as an extra-large business jet, the ACJ TwoTwenty is based on the commercial Airbus A220 airframe. It offers a range of up to 5,650 nautical miles, enabling flights of over 12 hours. ACJ positions the aircraft as occupying the same parking footprint as competitive ultra-long-range jets while delivering operating costs that are one-third lower. The aircraft is also certified to operate with up to a 50 percent blend of sustainable aviation fuel (SAF).
The October 2026 findings align with previous market intelligence gathered by the manufacturer. In September 2026, ACJ released research predicting strong growth in demand for large business aircraft in Asia-Pacific through 2030. Prior to that, a July 2025 study indicated that 93 percent of US-based family offices expected to upgrade to better or newer aircraft models within five years, driven primarily by a focus on operational costs and fuel efficiency.
This projected demand is reflected in the specific aircraft categories family offices intend to utilize. The recent study notes that 43 percent of respondents expect a 50 to 75 percent increase in their use of large jets, while 55 percent predict a similar increase in the use of medium-sized jets.
AirPro News analysis
The data presented by ACJ underscores a maturation in how family offices manage their aviation assets. The fact that 92 percent of these organizations are now allowing non-principal staff to utilize private aircraft indicates a shift away from viewing business jets solely as executive perks. Instead, we are seeing these aircraft deployed as corporate shuttles designed to bypass the inefficiencies of the commercial airline network, particularly for secondary and tertiary markets. If the projected 50 to 100 percent increase in utilization materializes over the next two years, manufacturers offering large-cabin, long-range aircraft with lower direct operating costs will be uniquely positioned to capture this institutionalized wealth segment.
Photo Credit: Airbus Corporate Jets
Business Aviation
Solairus Aviation Acquires Clay Lacy to Build 500-Aircraft Fleet
Solairus Aviation completed its Clay Lacy acquisition on Oct. 1, 2026, creating the world’s largest managed private aircraft fleet.

Solairus Aviation has finalized its acquisition of the aircraft management and charter divisions of Clay Lacy Aviation, creating the world’s largest managed fleet of private jets. The transaction, which officially closed on October 1, 2026, brings Solairus’s total fleet to more than 500 aircraft under management.
The integration combines two major California-based operators, with Solairus absorbing approximately 140 aircraft previously managed by Van Nuys-based Clay Lacy. According to a joint press release, the deal solidifies Petaluma-based Solairus as a pure-play aircraft management company, while allowing Clay Lacy to refocus its operations exclusively on aviation infrastructure and maintenance.
Phased integration and fleet transition
The acquisition agreement was initially announced on August 7, 2026. The October 1 closing marks the completion of the first phase of the corporate integration.
In a press release issued to mark the closing, Solairus Founder and Chief Executive Officer Dan Drohan stated that the transaction secures the company’s position as the leading pure-play aircraft management firm globally.
The transition of clients has proceeded with high retention rates. According to reporting by Private Jet Card Comparisons, Solairus received more than 135 consent assignments from Clay Lacy aircraft management clients prior to the closing date. In an internal memo cited by the outlet, Drohan characterized the high volume of consent assignments as a strong endorsement of the relationships those clients had built with Clay Lacy personnel.
Drohan also cautioned employees that the integration process remains ongoing, noting in the memo that there is still significant work required to merge the two operations. He praised the staff for managing the transition while maintaining daily flight operations.
According to ch-aviation, the second major milestone in the integration process is scheduled to begin on November 1, 2026. This phase will involve the transfer of Clay Lacy charter aircraft to Solairus’s Federal Aviation Administration (FAA) Part 135 charter certificate. Following this regulatory transfer, Solairus is projected to operate approximately 200 aircraft on its Part 135 certificate.
Strategic shift for Clay Lacy Aviation
For Clay Lacy Aviation, a company with a nearly six-decade history in business aviation, the divestiture represents a fundamental shift in corporate strategy. The transaction explicitly excludes the company’s Fixed Base Operator (FBO), maintenance, and real estate businesses, which will remain under their current ownership structure.
Brian Kirkdoffer, Chairman of the Board for Clay Lacy Aviation, told Aviation Week that the company will now operate as a focused aviation infrastructure platform centered entirely on FBOs, aviation real estate, and aircraft maintenance services.
Consolidation in the private aviation market
Solairus Aviation, founded in 2009, operates from over 100 base locations across North America and employs more than 1,200 flight crew and support personnel. Prior to the merger, Solairus managed approximately 360 aircraft.
The combination of the two fleets alters the hierarchy of the United States charter and management market. Before the acquisition, Solairus ranked as the seventh-largest operator in the United States by charter and fractional flight hours, while Clay Lacy ranked 17th. When factoring in Part 91 private operations, Solairus recorded 85,067 flight hours in 2025. According to ARGUS data cited by Private Jet Card Comparisons, this volume placed Solairus fourth in the industry, trailing only NetJets, Flexjet, and Vista Global.
The Solairus and Clay Lacy transaction reflects a broader trend of consolidation within the private aviation sector. Operators are increasingly seeking scale to manage rising operational costs, secure better pricing on fuel and insurance, and improve service reliability. Similar recent market moves include Wheels Up completing its acquisition of GrandView Aviation’s fleet of 17 Embraer Phenom 300 and 300E aircraft in November 2024, and FlyHouse closing on its acquisition of Jets MRO in early 2026 to expand its maintenance network.
AirPro News analysis
The creation of a 500-aircraft managed fleet under a single operator represents a significant milestone in business aviation consolidation. By separating the asset-light management and charter business from the capital-intensive infrastructure and maintenance operations, both Solairus and Clay Lacy are adopting highly specialized business models. For Solairus, the scale achieved through this acquisition provides increased purchasing power for fuel, insurance, and crew training. These are critical advantages in a market facing persistent cost inflation and supply chain constraints. Conversely, Clay Lacy’s decision to exit aircraft management allows it to deploy capital directly into high-margin infrastructure projects, avoiding the margin compression often seen in the highly competitive charter management sector.
Photo Credit: Clay Lacy
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