Airlines Strategy
Alaska Airlines and LATAM End Codeshare Partnership in 2025
Alaska Airlines and LATAM officially end codeshare and loyalty partnership in 2025, shifting focus to oneworld alliance and new international routes.

This article summarizes reporting by FlightGlobal, AeroXplorer, and official filings from the U.S. Department of Transportation.
Alaska Airlines and LATAM Officially Finalize Partnership Dissolution
After nearly a decade of cooperation connecting the U.S. West Coast to South America, Alaska Airlines and LATAM Airlines have officially terminated their codeshare and loyalty partnership. While the operational wind-down of the agreement began earlier in late 2025, the formal dissolution was confirmed in a filing to the U.S. Department of Transportation (DOT) on December 29, 2025.
According to the regulatory notification submitted by Alaska Airlines, Horizon Air, and SkyWest, the move marks the final step in separating the two carriers’ commercial networks. The split is widely attributed to shifting global airline alliances, specifically LATAM’s deepening ties with Delta Air Lines and Alaska’s integration into the oneworld alliance.
Timeline of the Split
Although the regulatory paperwork was filed in late December, the practical dismantling of the partnership occurred months prior. Reporting by Simple Flying indicates that the operational end date for the codeshare and reciprocal loyalty redemptions was October 1, 2025.
Passengers should note the following status of the agreement:
- Codeshare: Terminated. Alaska Airlines no longer places its code on LATAM flights, and vice versa.
- Loyalty Redemptions: Ceased as of October 1, 2025.
- Interline Agreement: Remains active. According to the research data, passengers can still book single-ticket itineraries involving both carriers with baggage checked through to the final destination, though elite benefits will no longer apply.
Impact on Loyalty Members (Atmos Rewards)
The termination coincides with significant changes to Alaska’s loyalty structure, now operating under the “Atmos Rewards” banner following the integration with Hawaiian Airlines. For travelers who credited flights to this program, the earning window has largely closed.
According to the transition rules outlined in the research report:
- Bookings made before August 31, 2025: Members earn points regardless of the travel date.
- Bookings made September 1 – September 30, 2025: Points are earned only if travel was completed by December 31, 2025.
- Bookings made on or after October 1, 2025: No points are earned on LATAM metal.
Strategic Context: Why the Breakup Happened
The partnership, originally launched in April 2016, provided Alaska with a vital link to South America and gave LATAM access to Alaska’s robust West Coast network. However, industry analysts note that the separation became inevitable due to two major strategic shifts in the aviation landscape.
First, Delta Air Lines acquired a 20% stake in LATAM in 2019, pulling the South American carrier out of the oneworld alliance and into a Joint Venture with Delta. Given the intense competition between Alaska and Delta at the Seattle-Tacoma (SEA) hub, maintaining a partnership with Delta’s closest ally became strategically difficult.
Second, Alaska Airlines joined the oneworld alliance in March 2021. This move realigned Alaska’s connectivity priorities toward alliance partners such as American Airlines and British Airways, reducing the necessity for bilateral agreements with non-alliance carriers.
“While we value the history we shared with LATAM, our strategic focus has shifted toward deeper integration within the oneworld alliance and targeted partnerships that align with our West Coast hub strengths.”
— Alaska Air Group Spokesperson (via Research Report)
AirPro News Analysis
The dissolution of the Alaska-LATAM partnership is a textbook example of how equity stakes and joint ventures (JVs) supersede legacy codeshares. When Delta invested in LATAM, it effectively drew a line in the sand; Alaska could not reasonably feed traffic to a carrier that is financially intertwined with its fiercest domestic rival in Seattle. Furthermore, with the launch of the unified “Atmos Rewards” program, Alaska is likely using this opportunity to prune legacy partnerships that create friction or confusion within its new oneworld-centric ecosystem.
Future Outlook: Alaska’s Network Pivot
As Alaska Airlines retreats from South American connectivity, now directing passengers to use American Airlines for those routes, it is aggressively expanding its Transatlantic and Transpacific footprint.
According to AeroXplorer and internal scheduling data, Alaska is strengthening ties with Starlux Airlines to cover Asian destinations via Seattle and San Francisco. Additionally, the carrier is deepening cooperation with Icelandair.
Most notably, Alaska plans to utilize its own aircraft to capture European summer traffic. The carrier has announced a daily non-stop service from Seattle (SEA) to Reykjavik (KEF) scheduled to launch on May 28, 2026.
Sources
Photo Credit: LATAM
Airlines Strategy
Icelandair Acquires 49% Stake in Maltese AOC for $686K
Icelandair Group acquired a 49% stake in a Maltese AOC holding company for USD 686,000 to expand EU operational flexibility.

Icelandair Group hf. has completed the acquisition of a 49% stake in a holding company controlling a Maltese Air Operator Certificate (AOC) for USD 686,000, securing a strategic foothold within the European Union regulatory environment.
The transaction, finalized on August 20, 2026, involves Fly Play Europe Holdco ehf., whose subsidiary holds the currently suspended Maltese AOC MT-85. The certificate was previously associated with the defunct Icelandic budget carrier PLAY, which ceased operations following its bankruptcy in September 2025.
Strategic expansion into Malta
In a press release issued on August 20, 2026, Icelandair announced the purchase from FPE hs., a fund managed by Isafold Capital Partners hf. The Airlines stated the acquisition is designed to increase operational flexibility and support the development of its primary hub at Keflavik International Airport (KEF).
The completion of the transaction remains contingent on reaching an agreement with the Transport Malta Civil Aviation Directorate (TMCAD) regarding the continued use of the certificate. Publicly available data from Transport Malta indicates that AOC MT-85 is currently suspended and has no Commercial-Aircraft registered to it.
Icelandair Group hf. CEO Bogi Nils Bogason outlined the company’s rationale in the official announcement.
“Acquiring a stake in a Maltese air operator certificate is primarily intended to increase operational flexibility, strengthen Icelandair’s competitiveness, and create new opportunities, all with the aim of supporting the continued development of our Keflavik hub and thereby safeguarding jobs and a strong operating environment for the Manufacturing industry in Iceland for the years to come,” Bogason said.
Origins of the AOC and future options
The Maltese AOC originally belonged to a subsidiary of PLAY. Following the budget carrier’s financial collapse in late 2025, creditors enforced security interests to recover the Maltese holding structure. Icelandair initially announced a Letter of Intent regarding the Acquisitions in April 2026 before finalizing the purchase in August.
As part of the agreement, Icelandair has secured options to increase its stake in Fly Play Europe Holdco ehf. at a later stage. The company utilized Arma Advisory as its financial adviser for the transaction.
AirPro News analysis
We view Icelandair’s move to secure a Maltese AOC as a calculated step to bypass the bilateral traffic right limitations inherent to its Icelandic registration. Malta has become a preferred jurisdiction for European operators seeking a flexible, EU-based Regulations environment. By acquiring an existing corporate structure rather than applying for a new certificate, Icelandair likely aims to accelerate its timeline for establishing a secondary European operating base, provided TMCAD approves the reactivation of the suspended certificate.
Sources: Icelandair Group hf.
Photo Credit: Fly Play Europe
Airlines Strategy
Riyadh Air Joins Saudi Government Travel Booking Platform
EXPRO integrates Riyadh Air into the Etimad ERCAB system, expanding government travel options alongside Saudia and Flyadeal.

Saudi Arabia’s Government Expenditure and Projects Efficiency Authority (EXPRO) signed a framework agreement on August 19, 2026, integrating the new national carrier Riyadh Air into the government’s unified travel booking system.
The agreement, announced in an EXPRO press release, allows Saudi government entities and public sector employees to book Riyadh Air flights directly through the Etimad platform’s ERCAB service. This integration aims to expand travel options, increase available seat capacity, and foster competition among the kingdom’s national Airlines for government travel spending.
Expanding government travel options
The integration of Riyadh Air into the Unified Framework Agreement for Government ERCAB was executed in collaboration with the Ministry of Finance and the National Center for Government Resource Systems. The Etimad platform serves as the central digital portal for Saudi government procurement and financial services.
According to an official statement from EXPRO, the move is designed to enhance the efficiency and flexibility of government travel services. The authority noted that the step “will contribute to expanding the options available to government entities and ERCAB service beneficiaries through Etimad platform.”
Enhancing domestic carrier competition
By adding Riyadh Air to the Etimad platform, EXPRO is actively broadening the competitive landscape for government travel procurement. The new airline joins existing national carriers Saudia and Flyadeal, which are already active under the agreement.
EXPRO stated that the activation of Riyadh Air “will further enhance competition among national carriers.” The authority also recently signed a similar framework agreement with Flynas, though the activation date for that carrier will be announced subsequently.
This government procurement expansion aligns with Riyadh Air’s broader commercial preparations. In August 2026, the airline announced network expansions into Asian markets, including planned routes to Islamabad, Lahore, and Manila, as it builds its initial route map ahead of passenger operations.
AirPro News analysis
Securing access to government travel spending is a critical early milestone for Riyadh Air as it prepares for commercial operations. By integrating the new carrier into the Etimad platform before its inaugural commercial flights, the Saudi government is ensuring that its substantial public sector travel budget will immediately support the airline’s load factors. We view this framework agreement as a clear indicator of the state’s coordinated strategy to underwrite Riyadh Air’s initial capacity growth through guaranteed institutional demand, while simultaneously pushing legacy carrier Saudia to compete more aggressively for government contracts.
Sources: Riyadh Air
Photo Credit: Riyadh Air
Airlines Strategy
ANA and Riyadh Air Sign MoU for Codeshare and Interline Deal
ANA and Riyadh Air signed an MoU on August 18, 2026, covering interline, codeshare, and loyalty program cooperation.

All Nippon Airways (NH) and Saudi Arabia’s Riyadh Air signed a Memorandum of Understanding (MoU) on August 18, 2026, establishing a framework for a comprehensive partnerships that includes interline connectivity, codeshare agreements, and loyalty program reciprocity.
In a press release issued on August 18, 2026, ANA HOLDINGS Inc. detailed that the agreement is designed to bridge the Japanese and Middle Eastern aviation markets. The partnership will leverage ANA’s dual hubs at Tokyo Haneda Airport (HND) and Narita International Airport (NRT) alongside Riyadh Air’s developing base in Saudi Arabia’s capital, subject to regulatory approvals.
Strategic Network Expansion
The MoU outlines a phased approach to integration between the two carriers. Initial phases will focus on establishing interline ticketing and seamless baggage transfers, eventually progressing to full codeshare operations and reciprocal benefits for frequent flyers. Riyadh Air Chief Executive Officer Tony Douglas emphasized the strategic value of the alignment for the startups airline.
“This unique agreement with ANA reflects Riyadh Air’s ambition to build meaningful global partnerships that expand choice and deliver long-term value to our guests. The MoU with ANA will provide a seamless premium experience for our passengers while laying the groundwork for stronger connectivity between Riyadh and Tokyo, and supporting broader commercial, operational, and guest experience opportunities as we continue to grow our network.”
For ANA, which was founded in 1952 and has held a 5-Star rating from SKYTRAX since 2013, the partnership represents an opportunity to capture traffic from a high-growth region without immediately deploying its own aircraft. ANA CEO Juichi Hirasawa noted the economic potential of the Saudi market.
“This partnership reflects ANA’s ambition to connect Japan with Saudi Arabia and the wider Middle East, a region of remarkable economic growth, while welcoming Riyadh Air’s guests to destinations across Japan and Asia. We are thrilled to partner with a young, dynamic, and innovative carrier whose relentless pursuit of high-quality service perfectly mirrors our own values.”
Riyadh Air’s Rapid Growth Trajectory
Launched in March 2023 as a wholly owned company of Saudi Arabia’s Public Investment Fund (PIF), Riyadh Air is aggressively building its network and fleet ahead of its target to serve more than 100 destinations by 2030. According to reporting by Aviation Week, the carrier expanded its network to nine destinations in August 2026, adding routes to Mumbai, India; Dhaka, Bangladesh; and Islamabad and Lahore, Pakistan.
To support this expansion, the Airlines is securing significant widebody capacity. On July 20, 2026, at the Farnborough Airshow, Riyadh Air firmed up an orders for six additional Airbus A350-1000 aircraft. Airbus confirmed in a July 2026 statement that this transaction brings the carrier’s total firm commitment for the A350-1000 to 31 airframes.
ANA’s Broader Market Adjustments
While expanding its international reach through partnerships, ANA is simultaneously restructuring its domestic operations. Aviation Week reported that on August 18, 2026, ANA and Japan Airlines (JL) announced their first-ever domestic schedule coordination.
The coordination targets the Tokyo Haneda to Okayama route and is designed to address viability concerns in the Japanese domestic market. This dual approach highlights ANA’s strategy of consolidating domestic capacity while pursuing high-growth international partnerships to drive future revenue.
AirPro News analysis
We view this MoU as a highly strategic alignment for both carriers. For Riyadh Air, securing a partnership with an established, premium operator like ANA provides immediate credibility and access to the lucrative East Asian market before the Saudi carrier even reaches full operational scale. For ANA, the agreement offers a low-risk foothold in the rapidly expanding Middle Eastern market. By partnering with a well-capitalized new entrant, ANA can capture connecting traffic and test market demand without the financial exposure of launching its own direct flights to Riyadh.
Sources: ANA Group Corp.
Photo Credit: ANA Group Corp.
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