Business Aviation
Flexjet Launches Gulfstream G700 to Elevate Private Aviation Experience
Flexjet adds Gulfstream G700 jets to its fleet, enhancing luxury, range, and service with LVMH backing in private aviation.
The private aviation sector is undergoing a period of rapid transformation, marked by heightened demand for long-range travel, evolving client demographics, and the convergence of luxury lifestyle with aviation. At the forefront of this evolution is Flexjet’s introduction of the Gulfstream G700 to its fractional fleet, a move that not only expands their operational capabilities but also signals a new era in luxury Private-Jets travel. This launch, coupled with a landmark $800 million investment from LVMH’s L Catterton, positions Flexjet as a global leader in both aviation technology and luxury service innovation.
As the industry’s second-largest fractional operator, Flexjet’s strategic decisions reflect broader shifts in market demand, technology adoption, and the expectations of a younger, more globally mobile clientele. The G700, with its advanced engineering and bespoke cabin features, is emblematic of these trends, offering unparalleled range, comfort, and connectivity. This article examines the significance of Flexjet’s G700 launch, the technical and experiential innovations it brings, and the broader market and financial context shaping the company’s trajectory.
By analyzing Flexjet’s approach, spanning fleet modernization, service excellence, and luxury partnerships, we explore how the company is redefining private aviation as a comprehensive lifestyle experience, setting new industry benchmarks for both operational performance and customer satisfaction.
Flexjet’s unveiling of the Gulfstream G700 is a calculated response to the rising demand for ultra-long-range private travel. The company introduced three G700s into service in September 2025, marking a pivotal milestone in its modernization and growth strategy. According to Flexjet Chairman Kenn Ricci, this move aligns with shifting customer profiles: “Customers are getting younger and flying farther,” he noted, referencing the surge in transatlantic operations now averaging 41 flights per week, an eightfold increase in daily crossings compared to previous years.
The G700’s integration into Flexjet’s fleet is not merely about adding capacity; it’s about achieving what Ricci calls “critical mass.” The target is a fleet of 12 G700s by late 2026, ensuring sufficient aircraft are available to meet demand and maintain service reliability. This expansion is notable given the global scarcity of G700s and the multi-year wait times for direct buyers. Flexjet’s fractional ownership model allows clients immediate access to these state-of-the-art jets, a significant competitive advantage in a market where each G700 is valued at approximately $96 million.
Industry data supports Flexjet’s strategy: 2024 marked the first year that fractional operators outpaced all other categories in private aviation departures, reflecting a 63% growth in activity since 2019. This surge underscores the appeal of shared ownership models, particularly for clients seeking flexibility, cost efficiency, and access to the latest aircraft technology without the complexities of outright ownership.
“The G700 is a good fit because customers are getting younger and flying farther.”, Kenn Ricci, Flexjet Chairman
The Gulfstream G700 is widely recognized as the most advanced business jet in the world, setting new standards for cabin space, performance, and passenger well-being. With a cabin length of 56 feet 11 inches, width of 8 feet 2 inches, and height of 6 feet 3 inches, the G700 boasts the largest cabin volume in its class at 2,692 cubic feet. This expansive space allows for up to five distinct living areas, including a private bedroom, dining zone, and entertainment lounge.
Performance-wise, the G700 is powered by twin Rolls-Royce Pearl 700 engines, each delivering 18,255 pounds of thrust. The aircraft’s maximum range of 7,750 nautical miles enables nonstop flights between virtually any two major cities, while its maximum cruise speed of 516 knots ensures swift, efficient travel. The jet’s advanced Avionics, including the Gulfstream Symmetry flight deck and fly-by-wire controls, enhance both safety and operational efficiency. Passenger comfort is central to the G700’s design. The cabin maintains a low altitude of 2,840 feet at cruising levels, reducing fatigue and mitigating jet lag. Twenty panoramic oval windows flood the interior with natural light, complemented by a circadian lighting system that adjusts to time zones and travel patterns. The fresh air system refreshes the cabin every two to three minutes, and a plasma ionization system ensures optimal air quality.
“The G700’s cabin is more than a space to travel, it’s a living environment designed for productivity, relaxation, and wellness on global journeys.”
Flexjet’s commitment to service excellence extends beyond the aircraft itself. The company’s Red Label program assigns dedicated crews to specific aircraft, fostering familiarity and personalized service for each client. This approach is supported by the Red Label Academy, a dedicated training center at Farnborough Airport in the UK, where cabin servers receive advanced hospitality Training, including culinary arts, cultural sensitivity, and luxury service protocols.
Flexjet’s service innovation is evident in its focus on holistic travel experiences. The company operates 11 private terminals, ensuring privacy and consistency at every stage of the journey. The FX Lux travel group curates bespoke destination experiences, while Chairman’s Club events offer exclusive access to cultural and entertainment opportunities. These initiatives transform private aviation from a transactional service into a comprehensive luxury lifestyle brand.
Technology also plays a key role in enhancing the customer experience. The G700 features high-speed Starlink Wi-Fi, integrated cabin management systems, and entertainment options that rival high-end residential setups. Culinary offerings are elevated through a fully equipped galley, allowing for restaurant-quality meal preparation and personalized service during flight.
Flexjet’s $800 million capital infusion from LVMH’s L Catterton in July 2025 is the largest single Investments in private aviation history, valuing Flexjet at approximately $4 billion. This Partnerships is more than a financial transaction, it’s a strategic alliance that integrates Flexjet into the global luxury ecosystem of LVMH, whose brands include Louis Vuitton, Dior, Tiffany, and Dom Pérignon.
LVMH’s interest in Flexjet stems from a recognition that time, health, and wellness are the new frontiers of luxury. Private aviation, with its ability to optimize time and provide bespoke experiences, fits squarely into this paradigm. The partnership enables cross-brand collaboration, offering Flexjet clients access to exclusive events, luxury products, and curated experiences both in the air and on the ground.
The demographic shift towards younger, more globally mobile clients supports this strategy. Flexjet’s average client age has dropped from 62 to 58 since 2019, reflecting a new generation of travelers who value experiential luxury and seamless integration across travel, hospitality, and lifestyle services. LVMH’s expertise in brand building and customer engagement provides Flexjet with unique tools to serve this evolving market.
“For the preeminent luxury company in the world to have evaluated and then invested in Flexjet speaks volumes to what they saw in us.”, Kenn Ricci, Flexjet Chairman
The private aviation sector is experiencing robust growth, with the business jet rental market projected to expand from $21.24 billion in 2024 to $24.28 billion in 2025. North-America leads this trend, accounting for over 63% of global market share, and the United States remains a key driver due to high demand for long-haul and luxury flights. Fractional ownership models are gaining traction, offering cost-effective access to premium aircraft like the G700. Flexjet’s fleet expansion reflects this trend, with nearly 60% of its more than 340 aircraft classified as super-midsize, large, or ultra-long-range jets. This focus on larger aircraft supports higher utilization rates and revenue per flight hour, reinforcing Flexjet’s leadership in the sector.
Competition remains intense, with NetJets holding the largest market share and Flexjet firmly in second position. However, Flexjet’s emphasis on service innovation, infrastructure investment, and luxury brand partnerships is positioning it to capture a growing share of the market, particularly as industry consolidation and evolving customer expectations reshape the competitive landscape.
Flexjet’s introduction of the Gulfstream G700 is more than a fleet upgrade, it is a transformative step that redefines luxury private aviation. By combining cutting-edge aircraft technology with a holistic approach to service and client experience, Flexjet is setting new standards for what is possible in the industry. The G700’s unmatched range and comfort, coupled with Red Label’s personalized service, create a compelling value proposition for a new generation of luxury travelers.
Looking ahead, Flexjet’s strategic partnership with LVMH, investments in service innovation, and focus on international expansion position the company for sustained growth and market leadership. As private aviation continues to evolve, Flexjet’s model of integrating luxury, technology, and personalized service offers a blueprint for the future of ultra-premium travel.
What makes the Gulfstream G700 unique in the Flexjet fleet? How does Flexjet’s Red Label program enhance the private jet experience? What is the significance of the LVMH investment in Flexjet? How is Flexjet addressing sustainability in private aviation? What are Flexjet’s plans for international expansion? Sources: Flexjet
Flexjet’s Gulfstream G700 Launch: Redefining Ultra-Luxury Private Aviation
Strategic Fleet Expansion and Market Positioning
Technical Excellence: Gulfstream G700 Specifications
Service Innovation: Red Label and Customer Experience
The LVMH Partnership and Evolution of Luxury Travel
Market Context and Industry Dynamics
Conclusion
FAQ
The G700 offers the largest cabin in business aviation, advanced comfort features like low cabin altitude and circadian lighting, and a range of 7,750 nautical miles, enabling nonstop global travel.
Red Label assigns dedicated crews to specific aircraft, provides advanced hospitality training, and delivers personalized service, creating a consistent and bespoke travel experience for each client.
The $800 million investment from LVMH’s L Catterton is the largest in private aviation history, enabling Flexjet to accelerate growth, expand internationally, and integrate luxury lifestyle experiences for its clients.
While Flexjet’s primary focus is on service and fleet modernization, the company is positioned to invest in sustainable aviation technologies as regulatory and customer demand for greener travel increases.
Flexjet is investing in sales, marketing, and infrastructure to develop a global customer base, particularly in Europe and other high-growth markets, supported by its partnership with LVMH.
Photo Credit: Flexjet
Business Aviation
NTSB Preliminary Findings on Statesville Cessna Citation Crash
NTSB details preliminary findings on the fatal Statesville Cessna Citation 550 crash with seven fatalities, including Greg Biffle.
This article is based on official releases and media briefings from the National Transportation Safety Board (NTSB).
The National Transportation Safety Board (NTSB) has released initial findings and visual assets regarding the fatal crash of a Cessna Citation 550 business jet in Statesville, North Carolina. The accident, which occurred on December 18, 2025, resulted in the deaths of all seven occupants, including former NASCAR driver Greg Biffle and members of his family.
According to official updates from the agency, investigators have recovered the Cockpit Voice Recorder (CVR) and identified key details regarding the aircraft’s final moments. The NTSB has also made high-resolution photos and b-roll footage of the accident site available to the public as part of their transparency efforts during the ongoing investigation (Case ID: WPR26MA063).
The aircraft, identified by registration N257BW, departed Statesville Regional Airport (SVH) at approximately 10:05 AM EST, bound for Sarasota-Bradenton (SRQ). NTSB investigators report that roughly 10 minutes after takeoff, the pilot initiated a return to the airport, executing a left turn to align with Runway 28.
During media briefings, NTSB officials revealed a critical piece of communication sent from inside the cabin. A passenger on board sent a text message to a family member shortly before impact.
“Emergency landing.”
, Text message sent by a passenger, confirmed by NTSB officials
The crash sequence ended when the aircraft struck approach lighting stanchions approximately 1,800 feet short of the runway threshold. Following the initial impact, the jet collided with trees and the airport perimeter fence before coming to rest and catching fire. The debris field suggests the aircraft was configured for landing with landing gear down and flaps set, indicating it was “stable on approach” but flying too low.
NTSB Board Member Michael Graham and Investigator-in-Charge Dan Baker provided updates on the physical evidence recovered from the site. While the aircraft sustained extensive fire damage, investigators have identified the engines and flight control surfaces within the wreckage. The Cockpit Voice Recorder (CVR) has been successfully recovered and transported to the NTSB laboratory in Washington, D.C., for analysis. Officials noted that the aircraft was not equipped with a Flight Data Recorder (FDR), as it was not required by regulation for this specific airframe, which was manufactured in 1981.
At the time of the accident (approximately 10:15 AM EST), weather conditions at Statesville Regional Airport included low clouds, mist, and drizzle. Visibility was reported to be approximately 3 to 5 miles. These environmental factors will be a key component of the ongoing inquiry.
To maintain transparency, the NTSB has published a collection of visual assets on the investigation’s official webpage. These materials include:
All future updates, including the preliminary report (expected within 30 days), the public docket, and the final report, will be posted to the same location.
The absence of a Flight Data Recorder (FDR) on older business jets like this 1981 Cessna Citation 550 is not uncommon, but it places significantly more weight on the Cockpit Voice Recorder (CVR) and physical site analysis. Without digital flight data parameters, investigators must rely heavily on audio cues, radar tracks, and the physical position of actuators and switches in the wreckage to reconstruct the flight path. The fact that the aircraft was “stable on approach” but 1,800 feet short suggests a focus on altitude awareness, altimeter settings, or visual illusions caused by the reported mist and low clouds.
Who were the victims of the crash? When will the cause of the crash be determined? Was the airport controlled? Where can I view the photos and b-roll?
NTSB Releases Preliminary Findings on Statesville Cessna Citation Crash
Crash Sequence and “Emergency Landing” Communication
Investigation Status and Site Analysis
Recorder Recovery
Weather Factors
Visual Assets and Public Docket
AirPro News Analysis
Frequently Asked Questions
Authorities have confirmed seven fatalities. The victims include Greg Biffle, his wife Cristina, daughter Emma, son Ryder, pilot Dennis Dutton, Jack Dutton, and Craig Wadsworth.
The NTSB typically releases a preliminary report within 30 days of the accident, which contains factual information but no probable cause. A final report, including the probable cause, usually takes 12 to 24 months to complete.
No. Statesville Regional Airport is a non-towered airport. Pilots use a Common Traffic Advisory Frequency (CTAF) to coordinate their movements.
The NTSB has hosted all visual assets on their official investigation webpage linked below.Sources
Photo Credit: NTSB
Business Aviation
Honda Aircraft Introduces APMG S Upgrade for Legacy HondaJets
Honda Aircraft offers the APMG S retrofit for Classic and APMG HondaJets, enhancing payload, avionics, and safety with FAA certified upgrades.
This article is based on an official press release from Honda Aircraft Company.
Honda Aircraft Company has officially introduced the “APMG S” upgrade package, a new retrofit program designed to modernize the manufacturers‘ earlier aircraft models. Announced as the fleet approaches its tenth anniversary, this initiative allows owners of the original HondaJet (Classic) and the HondaJet APMG to install advanced avionics and performance features that were previously exclusive to the newer HondaJet Elite S model.
According to the company’s announcement, the upgrade is available immediately for installation at the Honda Aircraft Company Service Center in Greensboro, North Carolina, as well as through its authorized service center network. The package has already received Federal Aviation Administration (FAA) certification for U.S.-registered aircraft, with certification from other international regulatory bodies planned to follow.
The APMG S package focuses on bridging the gap between the earliest iterations of the HondaJet and the current production standards. The upgrade targets three primary areas: payload capacity, avionics processing, and pilot handling.
Increased Maximum Takeoff Weight (MTOW) Avionics and Safety Systems Additionally, the upgrade introduces a new graphical interface for Weight and Balance calculations on the flight deck, streamlining pre-flight preparations for pilots.
The introduction of the APMG S appears to be a move to protect the longevity and residual value of the HondaJet fleet. By offering a pathway for early adopters to upgrade their airframes to “Elite S” standards, the manufacturer is ensuring that older models remain competitive in the Very Light Jet (VLJ) market. In the official press release, Amod Kelkar, Chief Commercial Officer of Honda Aircraft Company, emphasized the company’s dedication to its existing customer base:
“As we approach the tenth anniversary of our first HondaJet delivery, we are excited to provide our customers the opportunity to upgrade their aircraft with the advanced technology and performance of more recent iterations. The APMG S package brings the spirit of continuous improvement to our in-service fleet, ensuring that the HondaJet remains at the forefront of the light jet category.”
While the official release focuses on technical specifications, the strategic timing of this announcement is notable. The first HondaJet “Classic” models were delivered between 2015 and 2018. As these airframes approach the decade mark, they face potential obsolescence when compared to newer entrants like the Cessna Citation M2 Gen2 or the Embraer Phenom 100EV.
By offering a retrofit option rather than forcing customers to purchase a new aircraft to gain these capabilities, Honda is likely aiming to prevent customer defection to competitors. This strategy aligns with a broader industry trend toward sustainability and lifecycle extension, where “retrofitting” is viewed as a more environmentally and financially responsible alternative to scrapping or replacing airframes. While specific pricing was not disclosed in the release, owners are directed to contact service centers for quotes, historical data suggests such upgrades offer a cost-effective alternative to trading up to a new $6 million-plus aircraft.
Honda Aircraft Company has confirmed that the APMG S package is available for installation now. The upgrade is applicable to:
Owners interested in the upgrade can schedule installation at the factory service center in Greensboro, NC, or at authorized facilities worldwide. While FAA certification is complete, European operators and those in other jurisdictions will need to wait for subsequent regulatory approvals, which the company states are currently in planning.
Honda Aircraft Company Unveils APMG S Upgrade for Legacy HondaJet Fleet
Technical Enhancements and Performance Gains
One of the most significant operational changes included in the package is a 300-pound increase in Maximum Takeoff Weight (MTOW). In practical terms, this allows operators to carry approximately one additional passenger or significantly more fuel and baggage without compromising range. The company states that this upgrade directly addresses the evolving mission requirements of current owners.
The retrofit includes both hardware and software updates to the Garmin G3000 avionics suite. These updates are designed to deliver faster processing speeds and enable advanced flight deck features. A key safety addition is the Advanced Steering Augmentation System (ASAS). According to Honda Aircraft Company, ASAS is engineered to reduce pilot workload and enhance safety during the landing rollout, particularly in challenging crosswind conditions.
Strategic Commitment to the Fleet
AirPro News Analysis
Availability and Implementation
Sources
Photo Credit: HondaJet
Business Aviation
PlaneSense and CaptainJet Partner to Expand Private Jet Access Across Continents
PlaneSense partners with CaptainJet, enabling reciprocal private flight access with Pilatus aircraft across the US, Europe, Canada, and the Caribbean.
This article is based on an official press release from PlaneSense, Inc. and CaptainJet.
PlaneSense, Inc., a leading fractional aircraft ownership program based in the United States, has announced a significant expansion of its international service capabilities through a new collaboration with CaptainJet, a European luxury charter sourcing provider. Announced on December 16, 2025, this partnership aims to provide seamless, reciprocal private travel solutions for clients on both sides of the Atlantic.
According to the official press release, the agreement allows PlaneSense shareowners to access a vast network of charter aircraft when traveling within Europe. Conversely, CaptainJet clients visiting the United States, Canada, and the Caribbean will gain access to the PlaneSense fleet, which consists of the Pilatus PC-12 turboprop and the Pilatus PC-24 jet. This move solidifies a growing alliance between PlaneSense and the broader Jetfly Group, CaptainJet’s affiliate, following an earlier partnership established in 2025.
The core of this collaboration is a reciprocal service agreement designed to simplify the complexities of international private aviation. For PlaneSense shareowners, the company has integrated a “PlaneSense Sourcing Solution” team that will coordinate directly with CaptainJet. This arrangement provides U.S. clients with access to CaptainJet’s network, which includes over 7,000 aircraft globally, ensuring availability even during high-demand periods in Europe.
For European travelers, the partnerships opens the door to the PlaneSense fleet. CaptainJet clients can now book flights on the Pilatus PC-12 and PC-24 aircraft operated by PlaneSense. These aircraft are renowned for their short-field performance, allowing access to smaller regional airports that are often closer to final destinations than major hubs.
This collaboration builds upon a previous agreement between PlaneSense and Jetfly, a European fractional operator and affiliate of CaptainJet. Both PlaneSense and Jetfly utilize fleets heavily focused on Pilatus aircraft. By partnering with CaptainJet, PlaneSense extends its reach beyond the specific fractional fleet of Jetfly, offering its owners a broader range of charter options to suit various mission profiles that might fall outside the scope of the fractional fleet.
Leadership from both organizations emphasized the client-focused nature of the deal, highlighting the demand for a unified booking experience across continents.
George Antoniadis, President and CEO of PlaneSense, Inc., stated in the press release: “Working with the CaptainJet team allows us to greatly expand our footprint and assist our valued clients with their global travel needs.”
Yves Roch, CEO of CaptainJet, echoed these sentiments, noting the quality of the U.S. operator’s fleet:
“We’re proud to collaborate with PlaneSense, providing clients with exceptional private flights on both sides of the Atlantic.”
The Asset-Light Expansion Model The Short-Runway Niche 2025 Industry Trends What aircraft will PlaneSense clients fly on in Europe? Can CaptainJet clients fly the PC-12 in the US? Is this a merger?
PlaneSense and CaptainJet Launch Strategic Transatlantic Collaboration
Reciprocal Access for Global Travelers
Strengthening the “Pilatus Alliance”
Executive Commentary
Strategic Market Context
AirPro News Analysis
This collaboration represents a distinct strategic approach compared to other major players in the private-jets sector. While competitors such as NetJets and Flexjet have pursued “organic expansion” or “acquisition” models, spending significant capital to buy aircraft and obtain operating certificates in Europe, PlaneSense is effectively building a virtual global fleet. By partnering with CaptainJet and Jetfly, PlaneSense secures immediate European market access without the heavy infrastructure investment required to establish a standalone European division.
A critical differentiator for this alliance is the specific capability of the aircraft involved. Both PlaneSense and the Jetfly Group specialize in Pilatus aircraft (PC-12 and PC-24). These aircraft possess unique short-field capabilities, allowing them to land on runways as short as 3,000 feet, including grass and dirt strips. This opens up access to exclusive destinations, such as Courchevel in the French Alps or smaller Caribbean islands, that are inaccessible to the larger jets typically flown by competitors like VistaJet or Wheels Up. This “adventure access” segment remains a defensible niche that this partnership strengthens.
The timing of this deal aligns with broader 2025 trends where high-net-worth individuals increasingly demand “one-call” solutions. The post-pandemic travel boom has occasionally strained charter inventory; by aligning with a major sourcing agent like CaptainJet, PlaneSense mitigates the risk of inventory shortages for its clients abroad. This ensures that U.S. owners are not left to navigate a fragmented European charter broker market on their own.
Frequently Asked Questions
Through CaptainJet, PlaneSense clients will have access to a sourcing network of over 7,000 aircraft, ranging from light jets to large-cabin aircraft, in addition to the Pilatus fleet available through the Jetfly affiliate partnership.
Yes. The agreement specifically allows CaptainJet clients to book flights on the PlaneSense fleet, which includes the Pilatus PC-12 turboprop and the PC-24 light jet, known for their versatility and short-runway performance.
No. This is a strategic collaboration between two independent companies. PlaneSense remains a privately held U.S. company, while CaptainJet operates as a Swiss-based charter sourcing provider affiliated with the Jetfly Group.
Sources
Photo Credit: PlaneSense
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