Airlines Strategy
SalamAir Expands Fleet to Meet Growing Demand for Affordable Travel

The Significance of SalamAir’s Fleet Expansion
SalamAir, Oman’s first budget airline, has made waves in the aviation industry with its latest announcement of a fleet expansion. The airline plans to add ten Airbus A320 aircraft to its fleet over the next three years, a move that underscores its commitment to meeting the growing demand for affordable travel in the region. This expansion is not just about adding more planes; it’s about enhancing connectivity, stimulating tourism, and solidifying Oman’s position as a hub for low-cost travel.
Since its launch in 2017, SalamAir has focused on providing affordable travel options, connecting passengers across regional and global destinations. The airline’s low-fare model has been a game-changer, attracting a significant number of passengers and driving growth. With over 3.2 million passengers carried in 2024 alone, a 20% increase from the previous year, SalamAir’s strategy is clearly paying off. This expansion is a testament to the airline’s success and its vision for the future.
Adrian Hamilton-Manns, CEO of SalamAir, emphasized the importance of this expansion, stating, “Our return to our Low-Fare approach has been highly successful, with full aircraft and more demand than we can meet. Our expansion over the next 5-years requires more aircraft to enable us to develop more domestic and regional flights, and to introduce destinations that are currently unserved by airlines.” This move is expected to stimulate tourism in Oman and accelerate the growth of the aviation sector.
The Strategic Importance of Fleet Expansion
SalamAir’s decision to expand its fleet is a strategic move aimed at addressing the increasing demand for low-cost travel. The airline currently operates 13 Airbus A320/321 aircraft, with over 80 daily flights. The addition of ten more A320s will bring the total fleet size to 25 aircraft by 2028, significantly enhancing the airline’s capacity to serve more passengers and expand its route network.
This expansion is part of a broader five-year growth strategy that includes the introduction of new domestic and regional routes, as well as the exploration of currently unserved destinations. By doing so, SalamAir aims to not only meet the growing demand for affordable travel but also to stimulate tourism in Oman. The airline’s focus on low fares is expected to drive competition in the budget travel sector, ultimately benefiting consumers.
In addition to expanding its fleet, SalamAir is also focusing on operational efficiency and customer experience. The airline has secured the IATA safety audit registration, highlighting its commitment to passenger safety. Furthermore, SalamAir has upgraded its booking engine and introduced various value-added services to provide passengers with a convenient and personalized experience. These efforts reflect the airline’s commitment to staying ahead in the industry and meeting the evolving needs of its customers.
“Our return to our Low-Fare approach has been highly successful, with full aircraft and more demand than we can meet. Our expansion over the next 5-years requires more aircraft to enable us to develop more domestic and regional flights, and to introduce destinations that are currently unserved by airlines.” – Adrian Hamilton-Manns, CEO of SalamAir
The Impact on Oman’s Aviation Sector
SalamAir’s fleet expansion is expected to have a significant impact on Oman’s aviation sector. By increasing its capacity and expanding its route network, the airline is poised to attract more tourists to the country, thereby stimulating economic growth. The introduction of new destinations will enhance Oman’s connectivity with the rest of the world, making it a more attractive destination for both leisure and business travelers.
The airline’s focus on low fares is also expected to drive competition in the budget travel sector, ultimately benefiting consumers. As more airlines enter the low-cost market, fares are likely to decrease, making travel more accessible to a broader audience. This trend aligns with global industry trends, where budget airlines are increasingly popular due to their competitive pricing and efficient operations.
Moreover, SalamAir’s commitment to operational efficiency and customer experience sets a high standard for other airlines in the region. By prioritizing passenger safety and convenience, the airline is not only enhancing its own reputation but also contributing to the overall growth and development of Oman’s aviation sector. As SalamAir continues to expand, it is likely to play a pivotal role in shaping the future of low-cost travel in the region.
Conclusion
SalamAir’s fleet expansion is a significant milestone in the airline’s journey towards becoming a leading low-cost carrier in the region. By adding ten Airbus A320 aircraft to its fleet, the airline is well-positioned to meet the growing demand for affordable travel, stimulate tourism in Oman, and enhance regional connectivity. This expansion is not just about increasing capacity; it’s about creating new opportunities for growth and development in the aviation sector.
Looking ahead, SalamAir’s focus on low fares, operational efficiency, and customer experience will continue to drive its success. As the airline expands its route network and introduces new destinations, it is likely to attract more tourists to Oman, thereby contributing to the country’s economic growth. With its commitment to innovation and adaptability, SalamAir is poised to remain at the forefront of the low-cost aviation market, setting new standards for the industry.
FAQ
Question: What is the significance of SalamAir’s fleet expansion?
Answer: SalamAir’s fleet expansion is significant as it enhances the airline’s capacity to meet growing demand for low-cost travel, stimulates tourism in Oman, and strengthens regional connectivity.
Question: How will SalamAir’s expansion impact Oman’s aviation sector?
Answer: The expansion is expected to attract more tourists, enhance Oman’s connectivity, and drive competition in the budget travel sector, ultimately benefiting consumers and contributing to economic growth.
Question: What are SalamAir’s future plans?
Answer: SalamAir plans to introduce new domestic and regional routes, explore currently unserved destinations, and continue focusing on low fares, operational efficiency, and customer experience.
Sources: AviTrader, Muscat Daily, Travel and Tour World
Airlines Strategy
Icelandair Acquires 49% Stake in Maltese AOC for $686K
Icelandair Group acquired a 49% stake in a Maltese AOC holding company for USD 686,000 to expand EU operational flexibility.

Icelandair Group hf. has completed the acquisition of a 49% stake in a holding company controlling a Maltese Air Operator Certificate (AOC) for USD 686,000, securing a strategic foothold within the European Union regulatory environment.
The transaction, finalized on August 20, 2026, involves Fly Play Europe Holdco ehf., whose subsidiary holds the currently suspended Maltese AOC MT-85. The certificate was previously associated with the defunct Icelandic budget carrier PLAY, which ceased operations following its bankruptcy in September 2025.
Strategic expansion into Malta
In a press release issued on August 20, 2026, Icelandair announced the purchase from FPE hs., a fund managed by Isafold Capital Partners hf. The Airlines stated the acquisition is designed to increase operational flexibility and support the development of its primary hub at Keflavik International Airport (KEF).
The completion of the transaction remains contingent on reaching an agreement with the Transport Malta Civil Aviation Directorate (TMCAD) regarding the continued use of the certificate. Publicly available data from Transport Malta indicates that AOC MT-85 is currently suspended and has no Commercial-Aircraft registered to it.
Icelandair Group hf. CEO Bogi Nils Bogason outlined the company’s rationale in the official announcement.
“Acquiring a stake in a Maltese air operator certificate is primarily intended to increase operational flexibility, strengthen Icelandair’s competitiveness, and create new opportunities, all with the aim of supporting the continued development of our Keflavik hub and thereby safeguarding jobs and a strong operating environment for the Manufacturing industry in Iceland for the years to come,” Bogason said.
Origins of the AOC and future options
The Maltese AOC originally belonged to a subsidiary of PLAY. Following the budget carrier’s financial collapse in late 2025, creditors enforced security interests to recover the Maltese holding structure. Icelandair initially announced a Letter of Intent regarding the Acquisitions in April 2026 before finalizing the purchase in August.
As part of the agreement, Icelandair has secured options to increase its stake in Fly Play Europe Holdco ehf. at a later stage. The company utilized Arma Advisory as its financial adviser for the transaction.
AirPro News analysis
We view Icelandair’s move to secure a Maltese AOC as a calculated step to bypass the bilateral traffic right limitations inherent to its Icelandic registration. Malta has become a preferred jurisdiction for European operators seeking a flexible, EU-based Regulations environment. By acquiring an existing corporate structure rather than applying for a new certificate, Icelandair likely aims to accelerate its timeline for establishing a secondary European operating base, provided TMCAD approves the reactivation of the suspended certificate.
Sources: Icelandair Group hf.
Photo Credit: Fly Play Europe
Airlines Strategy
Riyadh Air Joins Saudi Government Travel Booking Platform
EXPRO integrates Riyadh Air into the Etimad ERCAB system, expanding government travel options alongside Saudia and Flyadeal.

Saudi Arabia’s Government Expenditure and Projects Efficiency Authority (EXPRO) signed a framework agreement on August 19, 2026, integrating the new national carrier Riyadh Air into the government’s unified travel booking system.
The agreement, announced in an EXPRO press release, allows Saudi government entities and public sector employees to book Riyadh Air flights directly through the Etimad platform’s ERCAB service. This integration aims to expand travel options, increase available seat capacity, and foster competition among the kingdom’s national Airlines for government travel spending.
Expanding government travel options
The integration of Riyadh Air into the Unified Framework Agreement for Government ERCAB was executed in collaboration with the Ministry of Finance and the National Center for Government Resource Systems. The Etimad platform serves as the central digital portal for Saudi government procurement and financial services.
According to an official statement from EXPRO, the move is designed to enhance the efficiency and flexibility of government travel services. The authority noted that the step “will contribute to expanding the options available to government entities and ERCAB service beneficiaries through Etimad platform.”
Enhancing domestic carrier competition
By adding Riyadh Air to the Etimad platform, EXPRO is actively broadening the competitive landscape for government travel procurement. The new airline joins existing national carriers Saudia and Flyadeal, which are already active under the agreement.
EXPRO stated that the activation of Riyadh Air “will further enhance competition among national carriers.” The authority also recently signed a similar framework agreement with Flynas, though the activation date for that carrier will be announced subsequently.
This government procurement expansion aligns with Riyadh Air’s broader commercial preparations. In August 2026, the airline announced network expansions into Asian markets, including planned routes to Islamabad, Lahore, and Manila, as it builds its initial route map ahead of passenger operations.
AirPro News analysis
Securing access to government travel spending is a critical early milestone for Riyadh Air as it prepares for commercial operations. By integrating the new carrier into the Etimad platform before its inaugural commercial flights, the Saudi government is ensuring that its substantial public sector travel budget will immediately support the airline’s load factors. We view this framework agreement as a clear indicator of the state’s coordinated strategy to underwrite Riyadh Air’s initial capacity growth through guaranteed institutional demand, while simultaneously pushing legacy carrier Saudia to compete more aggressively for government contracts.
Sources: Riyadh Air
Photo Credit: Riyadh Air
Airlines Strategy
ANA and Riyadh Air Sign MoU for Codeshare and Interline Deal
ANA and Riyadh Air signed an MoU on August 18, 2026, covering interline, codeshare, and loyalty program cooperation.

All Nippon Airways (NH) and Saudi Arabia’s Riyadh Air signed a Memorandum of Understanding (MoU) on August 18, 2026, establishing a framework for a comprehensive partnerships that includes interline connectivity, codeshare agreements, and loyalty program reciprocity.
In a press release issued on August 18, 2026, ANA HOLDINGS Inc. detailed that the agreement is designed to bridge the Japanese and Middle Eastern aviation markets. The partnership will leverage ANA’s dual hubs at Tokyo Haneda Airport (HND) and Narita International Airport (NRT) alongside Riyadh Air’s developing base in Saudi Arabia’s capital, subject to regulatory approvals.
Strategic Network Expansion
The MoU outlines a phased approach to integration between the two carriers. Initial phases will focus on establishing interline ticketing and seamless baggage transfers, eventually progressing to full codeshare operations and reciprocal benefits for frequent flyers. Riyadh Air Chief Executive Officer Tony Douglas emphasized the strategic value of the alignment for the startups airline.
“This unique agreement with ANA reflects Riyadh Air’s ambition to build meaningful global partnerships that expand choice and deliver long-term value to our guests. The MoU with ANA will provide a seamless premium experience for our passengers while laying the groundwork for stronger connectivity between Riyadh and Tokyo, and supporting broader commercial, operational, and guest experience opportunities as we continue to grow our network.”
For ANA, which was founded in 1952 and has held a 5-Star rating from SKYTRAX since 2013, the partnership represents an opportunity to capture traffic from a high-growth region without immediately deploying its own aircraft. ANA CEO Juichi Hirasawa noted the economic potential of the Saudi market.
“This partnership reflects ANA’s ambition to connect Japan with Saudi Arabia and the wider Middle East, a region of remarkable economic growth, while welcoming Riyadh Air’s guests to destinations across Japan and Asia. We are thrilled to partner with a young, dynamic, and innovative carrier whose relentless pursuit of high-quality service perfectly mirrors our own values.”
Riyadh Air’s Rapid Growth Trajectory
Launched in March 2023 as a wholly owned company of Saudi Arabia’s Public Investment Fund (PIF), Riyadh Air is aggressively building its network and fleet ahead of its target to serve more than 100 destinations by 2030. According to reporting by Aviation Week, the carrier expanded its network to nine destinations in August 2026, adding routes to Mumbai, India; Dhaka, Bangladesh; and Islamabad and Lahore, Pakistan.
To support this expansion, the Airlines is securing significant widebody capacity. On July 20, 2026, at the Farnborough Airshow, Riyadh Air firmed up an orders for six additional Airbus A350-1000 aircraft. Airbus confirmed in a July 2026 statement that this transaction brings the carrier’s total firm commitment for the A350-1000 to 31 airframes.
ANA’s Broader Market Adjustments
While expanding its international reach through partnerships, ANA is simultaneously restructuring its domestic operations. Aviation Week reported that on August 18, 2026, ANA and Japan Airlines (JL) announced their first-ever domestic schedule coordination.
The coordination targets the Tokyo Haneda to Okayama route and is designed to address viability concerns in the Japanese domestic market. This dual approach highlights ANA’s strategy of consolidating domestic capacity while pursuing high-growth international partnerships to drive future revenue.
AirPro News analysis
We view this MoU as a highly strategic alignment for both carriers. For Riyadh Air, securing a partnership with an established, premium operator like ANA provides immediate credibility and access to the lucrative East Asian market before the Saudi carrier even reaches full operational scale. For ANA, the agreement offers a low-risk foothold in the rapidly expanding Middle Eastern market. By partnering with a well-capitalized new entrant, ANA can capture connecting traffic and test market demand without the financial exposure of launching its own direct flights to Riyadh.
Sources: ANA Group Corp.
Photo Credit: ANA Group Corp.
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