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Lufthansa to Increase Stake in ITA Airways to 90 Percent by 2026

Lufthansa plans to raise its ownership of ITA Airways to 90% by 2026 following ITA’s first positive EBIT and strong operational recovery.

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Lufthansa’s Strategic Expansion: The Path to Majority Control of ITA Airways

The German aviation giant Lufthansa Group is positioned to significantly expand its stake in Italy’s national carrier ITA Airways, potentially increasing its ownership from the current 41 percent to 90 percent by June 2026. This strategic move represents a pivotal moment in European aviation consolidation, as Lufthansa seeks to strengthen its position in Southern Europe while ITA Airways demonstrates remarkable financial recovery following its emergence from the ashes of the troubled Alitalia. The potential acquisition comes at a time when ITA Airways has achieved its first-ever positive operating profit, posting a positive EBIT of 3 million euros in 2024, ahead of business plan forecasts and without yet benefiting from synergies with the Lufthansa Group. This development underscores the success of the integration process that began in early 2025, when Lufthansa officially acquired its initial 41 percent stake for 325 million euros, marking ITA Airways as the fifth network airline within the Lufthansa Group portfolio.

The significance of this move extends beyond the financial and operational turnaround of ITA Airways. It reflects broader trends in European aviation, where consolidation, operational synergies, and strategic market positioning are increasingly necessary for survival and growth. The Lufthansa-ITA Airways partnership is being closely watched as a potential model for future airline integrations, balancing regulatory requirements with market realities and national interests.

As European air travel rebounds from the challenges of the past decade, the Lufthansa-ITA Airways deal stands as a case study in how legacy carriers can reinvent themselves through targeted partnerships, strategic investments, and regulatory cooperation. The journey toward majority control is not just about ownership percentages; it is about transforming the competitive landscape of European aviation.

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Historical Context and Strategic Foundation

The relationship between Lufthansa and ITA Airways represents a carefully orchestrated rescue and transformation of Italy’s aviation sector following decades of financial difficulties under the previous state carrier Alitalia. ITA Airways was established as the successor to Alitalia, inheriting both the challenges and opportunities of operating Italy’s flagship airline. The German aviation group’s initial interest in the Italian carrier was driven by strategic considerations that positioned Italy as Lufthansa’s second most critical international market after its core German-speaking regions.

The foundation for this partnership was laid in May 2023 when Lufthansa and the Italian Ministry of Economy and Finance first agreed to the German airline’s acquisition of a minority stake of 41 percent in ITA Airways. This initial agreement represented more than a simple investment; it was a comprehensive strategy to integrate the Italian carrier into Lufthansa’s extensive network, which includes Austrian Airlines, Swiss International Air Lines, Brussels Airlines, and other subsidiaries. The deal structure from the outset included provisions for future expansion, with options for the acquisition of remaining shares that could be exercised beginning in 2025.

The regulatory journey proved complex and time-consuming, requiring extensive negotiations with the European Commission to address competition concerns. The Commission’s investigation lasted almost exactly one year after notification, reflecting the thorough examination of potential market impacts. The regulatory approval process involved significant commitments from Lufthansa and the Italian government, including the establishment of remedy packages to ensure fair competition in both short-haul and long-haul markets. These remedies required Lufthansa to make assets available to competitor airlines, facilitate access to domestic networks, and transfer valuable slots at Milan Linate airport to maintain competitive balance.

“The ITA Airways team has written an impressive success story in recent years and, with great energy, passion and expertise, has built an airline that is already the pride of an entire nation.”

– Carsten Spohr, Lufthansa CEO

Financial Performance and Operational Excellence

ITA Airways’ financial transformation has been notable, providing the strong foundation that makes Lufthansa’s expanded investment attractive and strategically sound. The Italian carrier achieved a historic milestone in 2024 by posting its first-ever positive EBIT of 3 million euros, representing a dramatic improvement of 78 million euros compared to the previous year. This achievement came ahead of the company’s business plan forecasts and was accomplished without yet benefiting from the operational and commercial synergies expected from the Lufthansa Group integration.

The comprehensive financial picture for 2024 demonstrates the breadth of ITA Airways’ operational improvements. Total revenues reached 3.1 billion euros, a substantial 26 percent increase compared to 2023, with passenger traffic business generating 2.7 billion euros of this total. The carrier’s EBITDA performance was equally impressive, reaching 337 million euros and improving by 267 million euros year-over-year. These figures reflect not just financial recovery but operational excellence, as ITA Airways operated approximately 138,000 scheduled flights during 2024, an 11 percent increase from the previous year, while transporting approximately 18 million passengers, a 19 percent increase.

The operational metrics demonstrate ITA Airways’ commitment to service excellence and market competitiveness. The carrier’s punctuality rate of 87.9 percent for flights landing within 15 minutes of scheduled time, combined with a regularity rate of 99.6 percent for flights operated compared to those scheduled, places ITA Airways among the top three carriers in the European market. These performance indicators are particularly significant given the challenging operational environment in European aviation and the ongoing integration with Lufthansa Group systems and procedures.

“A historic achievement which testifies to the company’s transformation from a start-up to a solid and growing operator.”

– Joerg Eberhart, CEO and General Director of ITA Airways

Strategic Expansion and Majority Control Negotiations

The discussions surrounding Lufthansa’s potential increase to 90 percent ownership of ITA Airways represent a natural progression of the successful initial integration and reflect both carriers’ confidence in the strategic value of deeper partnership. According to reports, Lufthansa Group is working with the Italian Ministry of Economy and Finance to increase its stake from the current 41 percent to 90 percent by June 2026. This expansion would involve an additional investment of 325 million euros, matching the amount of the initial investment, plus a potential performance-related bonus of up to 100 million euros.

The timeline for this expanded acquisition reflects careful strategic planning and regulatory considerations. Under the agreements reached, Lufthansa has its next opportunity to raise its stake to 90 percent in the summer of 2026. Lufthansa has previously indicated that the timeline for this move will depend on various factors, including how quickly ITA Airways’ profitability continues to improve. The positive financial results achieved in 2024 and the strong start to 2025 have evidently exceeded expectations, creating favorable conditions for accelerating the acquisition timeline.

The governance implications of moving to 90 percent ownership would be significant, fundamentally altering the control structure and decision-making processes within ITA Airways. Under the proposed arrangement, Lufthansa would appoint four out of five board members, while the Italian government might retain the chairmanship position. This structure would provide Lufthansa with operational control while maintaining symbolic Italian leadership, addressing both practical management needs and national pride considerations.

Regulatory Environment and Competitive Dynamics

The regulatory landscape surrounding Lufthansa’s expanded acquisition of ITA Airways reflects the complex balance between promoting European aviation competitiveness and maintaining fair market competition. The initial 41 percent acquisition required extensive regulatory scrutiny and the implementation of comprehensive remedy packages to address competition concerns identified by the European Commission. These remedies were structured across three key areas: short-haul routes, long-haul routes, and slot allocations at Milan Linate airport, each designed to maintain competitive alternatives for consumers and rival airlines.

The remedy framework established for the initial acquisition demonstrates the Commission’s sophisticated approach to aviation merger control. For short-haul routes, Lufthansa and the Italian Ministry of Economy and Finance were required to make assets available to competitor airlines to enable non-stop flights between Rome or Milan and certain Central European airports. Additionally, one of these competitor airlines would be granted access to ITA’s domestic network to offer indirect connections between Central European airports and Italian cities other than Rome and Milan.

The approval of EasyJet, IAG (International Airlines Group), and Air France-KLM as suitable remedy takers represents a crucial validation of the competitive safeguards. EasyJet was selected as the remedy taker for short-haul routes and the transfer of slots at Milan Linate airport, while IAG and Air France-KLM were chosen for long-haul route remedies. The Commission’s acceptance of these carriers as suitable remedy takers was based on their independence from Lufthansa, their financial resources and proven expertise, and their incentives to act as viable competitive forces.

“The remedy framework already in place would continue to operate, and the competitive concerns that drove the initial investigation have been addressed through the implemented measures.”

Operational Integration and Network Synergies

The operational integration of ITA Airways into the Lufthansa Group network has proceeded systematically and successfully, creating the foundation for enhanced passenger services and operational efficiencies. The integration began immediately upon completion of the 41 percent acquisition in early 2025, with ITA Airways becoming the fifth network airline within the Lufthansa Group alongside Austrian Airlines, Brussels Airlines, Lufthansa, and Swiss International Air Lines. This integration has encompassed multiple dimensions, from loyalty program alignment to operational coordination and network optimization.

The loyalty program integration represents one of the most visible benefits for passengers, with Miles & More members now able to earn and redeem miles on ITA Airways flights effective from February 2025. Reciprocally, members of ITA Airways’ Volare loyalty program can earn and redeem points on flights operated by Lufthansa Group network carriers. This cross-program functionality significantly expands earning and redemption opportunities for frequent travelers and creates stronger customer loyalty across the combined network.

The codeshare partnership has evolved rapidly to provide comprehensive network coverage and seamless connectivity. The European codeshare partnership launched in March 2025 covers over 100 routes, while long-haul codeshare services began on July 1, 2025. The intercontinental codeshare agreements extend ITA Airways’ network reach to destinations in Africa, Asia, and South America through Lufthansa Group flights. This expanded network coverage allows passengers to reach final intercontinental destinations with a single ticket, providing easier, smoother, and safer travel experiences.

Strategic Implications for European Aviation

Lufthansa’s expanding control of ITA Airways represents a significant development in the ongoing consolidation of European aviation, with implications that extend well beyond the immediate participants to influence competitive dynamics across the continent. The acquisition positions Lufthansa to strengthen its presence in Southern Europe while providing a platform for competing more effectively against other major European airline groups, particularly Air France-KLM and IAG. Italy’s strategic importance as a major European economy and travel market makes control of ITA Airways a valuable asset for network expansion and market penetration.

The geographical positioning of ITA Airways’ hub airports provides Lufthansa with enhanced access to Mediterranean markets and improved connectivity for its broader European network. Rome Fiumicino and Milan Linate airports serve as crucial gateways for both business and leisure travel, with Rome functioning as a natural hub for connections to Africa and the Middle East, while Milan provides access to Northern Italy’s industrial heartland. These strategic positions complement Lufthansa’s existing hubs in Frankfurt, Munich, Zurich, Vienna, and Brussels, creating a more comprehensive European network with improved geographical coverage.

The integration of ITA Airways into the Star Alliance, expected to be completed in the first half of 2026, will further reshape alliance competition in Europe. ITA Airways’ departure from SkyTeam, to be finalized by April 30, 2026, will reduce that alliance’s presence in the Italian market while strengthening Star Alliance’s position. This realignment reflects the broader trend toward alliance consolidation and the strategic importance of hub positioning in global airline competition.

Financial Market Impact and Investment Implications

The Lufthansa Group’s performance in 2024 and early 2025 provides important context for understanding the financial capacity and strategic rationale behind the expanded ITA Airways acquisition. Lufthansa Group reported record-breaking revenue of 37.6 billion euros for 2024, the highest in the company’s history, with an operating profit (Adjusted EBIT) of 1.6 billion euros. These strong financial results demonstrate Lufthansa’s capacity to undertake significant acquisitions while maintaining operational performance and shareholder returns.

The first quarter of 2025 showed continued positive momentum for the Lufthansa Group, with revenues increasing by 10 percent to 8.1 billion euros compared to the same period in 2024. The company’s adjusted EBIT loss of 722 million euros for the first quarter represented a significant improvement from the 849 million euro loss recorded in the first quarter of 2024. This operational improvement, combined with record passenger volumes and enhanced operational stability, provides the financial foundation for expanded investment in ITA Airways.

The proposed financial structure of the expanded deal reflects market-based valuation principles while providing appropriate risk-sharing mechanisms. The additional 325 million euro investment, combined with the potential 100 million euro performance bonus, would bring Lufthansa’s total investment to approximately 750 million euros for 90 percent ownership. This valuation framework reflects both the strategic value of the Italian market and the operational improvements demonstrated by ITA Airways under the initial partnership arrangement.

Conclusion

The potential expansion of Lufthansa’s stake in ITA Airways to 90 percent represents a transformative development in European aviation that validates the success of the initial partnership while setting the stage for deeper integration and enhanced competitive positioning. The remarkable financial turnaround achieved by ITA Airways, including its first-ever positive EBIT of 3 million euros in 2024, demonstrates the effectiveness of the strategic partnership and provides confidence for expanded investment. The operational improvements, enhanced customer services, and successful network integration accomplished during the initial phase of partnership create a strong foundation for majority control and deeper strategic alignment.

The regulatory framework established for the initial acquisition provides important competitive safeguards while enabling the synergies necessary for success in the competitive European aviation market. The acceptance of EasyJet, IAG, and Air France-KLM as remedy takers ensures continued competitive alternatives while allowing Lufthansa and ITA Airways to realize the full benefits of their partnership. This balanced approach demonstrates the viability of airline consolidation within appropriate regulatory frameworks that protect consumer interests while enabling industry efficiency improvements.

FAQ

Question: Why is Lufthansa interested in increasing its stake in ITA Airways?
Answer: Lufthansa sees strategic value in expanding its presence in Southern Europe, leveraging ITA Airways’ growing profitability, and integrating the Italian carrier into its broader network for operational synergies and competitive positioning.

Question: What regulatory measures were required for Lufthansa’s initial acquisition of ITA Airways?
Answer: The European Commission required Lufthansa and the Italian government to implement remedy packages, including asset transfers, slot allocations, and cooperation with competitor airlines, to ensure continued competition on key routes.

Question: What benefits do passengers gain from the Lufthansa-ITA Airways partnership?
Answer: Passengers benefit from expanded codeshare routes, integrated loyalty programs, improved lounge access, and enhanced connectivity across the combined network of both carriers.

Sources: Reuters, Lufthansa Group, ITA Airways

Photo Credit: Reuters

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Airlines Strategy

Lufthansa Group Acquires 44.9% Stake in TAP Air Portugal

Portugal selects Lufthansa Group to acquire a 44.9% stake in TAP Air Portugal for €1.025 billion, beating Air France-KLM.

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Lufthansa Group Acquires 44.9% Stake in TAP Air Portugal

The Portuguese government has selected Lufthansa Group to acquire an initial 44.9% minority stake in state-owned TAP Air Portugal for €1.025 billion, a move that significantly expands the German aviation conglomerate’s footprint in the South Atlantic market.

In a press release issued on October 14, 2026, Lufthansa Group confirmed the selection of its cash-based offer, which outbid rival Air France-KLM. The transaction, which could scale up to a 49.9% stake for a maximum of €1.2 billion, positions Lisbon as a strategic hub for Lufthansa’s network connecting Europe to Brazil and Portuguese-speaking Africa.

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The winning bid and strategic rationale

The decision concludes a competitive privatization process that narrowed to Lufthansa Group and Air France-KLM in April 2026. Both airline groups submitted improved final offers in early October 2026. According to reporting by TravelMole, the Portuguese government ultimately favored Lufthansa’s proposal because it was approximately 16% higher than the competing bid and structured entirely in cash, whereas Air France-KLM offered a combination of cash and shares.

“TAP Air Portugal is a strong and profitable airline, our long-standing partner in Star Alliance and internationally successful as a leading carrier on South Atlantic routes,” said Carsten Spohr, Chairman of the Executive Board and CEO of Deutsche Lufthansa AG. “With today’s decision, the Portuguese government has paved the way for TAP Air Portugal to continue this success story together with Lufthansa Group.”

A statement from the Portuguese government highlighted the preservation of the airline’s national identity, describing Lufthansa as a strategic partner for growth that will maintain Lisbon Airport (LIS) as a central hub.

European consolidation and the Lusophone corridor

TAP Air Portugal operates an all-Airbus mainline fleet of over 90 aircraft. In 2025, the carrier transported 16.7 million passengers and posted a net profit of €4.1 million. The airline is highly coveted for its “Lusophone corridor,” providing extensive network connections between Europe, Brazil, and Portuguese-speaking African nations.

For Lufthansa Group, the acquisition aligns seamlessly with TAP’s existing membership in the Star Alliance. This avoids the complex integration process that would have been required to transition the Portuguese flag carrier to SkyTeam under Air France-KLM ownership.

Lufthansa already maintains a substantial presence in the country, operating 353 weekly flights to six Portuguese destinations. The group’s capacity in Portugal has increased by 75% compared to 2019 levels. Furthermore, Lufthansa Group employs over 500 skilled professionals in the country, a figure expected to surpass 1,000 by 2030 following the June 2026 groundbreaking of a new Lufthansa Technik facility in Santa Maria da Feira near Porto.

TAP’s path to privatization and next steps

Founded in 1945, TAP Air Portugal has experienced multiple ownership structures over the past decade. The airline was sold to a private consortium in 2015 but faced severe financial challenges during the COVID-19 pandemic, leading the Portuguese state to fully renationalize the carrier in 2020. The current privatization framework was designed to sell a minority stake of up to 49.9% while retaining 50.1% state control, with 5% of the shares reserved for employees.

Lufthansa Group, the Portuguese state holding company Parpública, and the Portuguese government expect to finalize and sign the transaction documents by the end of 2026. Official completion of the deal is targeted for 2028, pending regulatory approvals from the European Commission and relevant national aviation and competition authorities.

AirPro News analysis

Lufthansa Group’s successful bid for TAP Air Portugal marks another major milestone in the rapid consolidation of the European aviation market. Following its recent integration of Italy’s ITA Airways, Lufthansa is systematically absorbing the continent’s remaining independent national carriers, expanding its European market share to an estimated 12%. Securing TAP is particularly strategic because it neutralizes Air France-KLM’s ambitions in the South Atlantic while cementing Star Alliance dominance on routes to South America. The European Commission will likely scrutinize the deal closely, but the minority stake structure and the preservation of state control may help smooth the regulatory path compared to a full takeover.

Photo Credit: Lufthansa Group

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CADE Approves American Airlines $100M Stake in Azul

Brazil’s CADE approved American Airlines’ US$100M investment in Azul S.A., granting an 8% minority stake with governance conditions.

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CADE Approves American Airlines $100M Stake in Azul

Brazil’s antitrust regulator has unanimously approved a US$100 million investment by American Airlines, Inc. into Azul S.A., granting the US carrier an approximate 8 percent minority stake in the Brazilian airline. The October 7, 2026, decision by the Administrative Council for Economic Defense (CADE) finalizes a capital injection critical to Azul following its exit from US Chapter 11 bankruptcy restructuring.

The approval, detailed in a CADE press release, is conditional upon a legally enforceable Merger Control Agreement (ACC) designed to implement governance and information safeguards. The transaction creates an unusual ownership structure in the highly concentrated Brazilian aviation market, as American Airlines now joins its primary domestic competitor, United Airlines, Inc., in holding an 8 percent equity interest in the same carrier.

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Regulatory review and competitor opposition

The path to regulatory clearance involved significant scrutiny following objections from a rival airline group. On July 31, 2026, CADE’s General Superintendence (SG-CADE) initially issued a favorable opinion on the American Airlines investment, recommending approval without restrictions. This technical clearance was subsequently appealed by Abra Group Limited, the parent company of Brazilian carrier Gol Linhas Aéreas.

Gol maintains a long-standing commercial partnership with American Airlines. Abra Group argued that the investment required a deeper review by the CADE tribunal to assess whether the financial tie-up could harm competition on international routes between the US and Brazil or lead to coordinated effects among competitors.

The tribunal review specifically scrutinized competitive dynamics on key international corridors, including flights from São Paulo and Rio de Janeiro to Miami and Orlando. Regulators ultimately concluded that the investment would not eliminate competition in these markets. CADE noted that other major carriers, including LATAM Brasil and Delta Air Lines, continue to operate robust schedules on overlapping routes.

While dismissing the core anti-competitive concerns, the tribunal mandated the ACC to formalize boundaries around the partnership. Camila Cabral Pires Alves, the reporting commissioner for CADE, outlined the regulator’s rationale for the conditions.

“Minority stakes can produce competitive effects through different channels. It is necessary to understand the economic interest created by the investment, the influence rights associated with the participation, the information flows, and the concrete structure of rivalry in which these links are inserted.”

The formal decision and the associated ACC are expected to be published in October 2026, at which point the governance and information safeguards will become legally enforceable.

Azul’s financial restructuring and US airline investments

The US$100 million investment by American Airlines is part of a broader US$200 million capital injection designed to stabilize Azul. The Brazilian carrier emerged from US Chapter 11 bankruptcy protection on February 20, 2026, after completing a major financial restructuring to reduce debt and lease obligations.

The first half of that capital injection came from United Airlines. On February 11, 2026, CADE approved United Airlines’ move to increase its own minority stake in Azul to approximately 8 percent. Both investments were structured as integral components of Azul’s Chapter 11 reorganization plan, providing the airline with fresh equity capital to compete in a domestic market heavily concentrated among LATAM Brasil, Gol, and Azul.

The American Airlines investment is being executed through the exercise of subscription warrants, specifically identified as AZUL11 and AZUL19. The completion of this transaction solidifies American Airlines’ strategic presence in the Latin American aviation market, balancing its existing commercial relationship with Gol against a new equity position in Azul.

AirPro News analysis

The CADE approval cements a rare and complex market dynamic where two of the largest US legacy carriers hold identical minority equity positions in the same foreign operator. United Airlines and American Airlines fiercely compete on routes connecting the US and Latin America, yet both have now capitalized Azul’s post-bankruptcy balance sheet.

For American Airlines, the investment secures a strategic foothold in Brazil and hedges its regional exposure alongside its existing commercial ties with Gol. For Azul, the combined US$200 million from American Airlines and United Airlines provides essential liquidity to stabilize operations and fund network growth after its Chapter 11 restructuring. We expect CADE’s mandated information firewalls will be heavily scrutinized by industry observers to ensure neither US carrier gains an asymmetric advantage or access to proprietary data in the Brazilian market.

Photo Credit: Azul Airlines

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Pegasus Airlines Completes €154M Smartwings Acquisition

Pegasus Airlines finalizes €154M acquisition of Czech Airlines and Smartwings Group, forming a 175-aircraft combined fleet.

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Pegasus Airlines Completes €154M Smartwings Acquisition

Pegasus Airlines has finalized its €154 million acquisition of Czech Airlines and Smartwings Group, securing a significant operational foothold in the Central and Eastern European leisure aviation market.

The transaction, officially completed on October 1, 2026, follows regulatory clearance and merges the Turkish low-cost carrier’s network with the Czech Republic’s largest leisure operator. According to a press release issued by Smartwings, the combined entity now operates a fleet of more than 175 aircraft.

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Strategic expansion and dual-brand integration

The acquisition provides Istanbul-based Pegasus Airlines with direct access to the Central European market, strengthening its capacity in point-to-point and leisure travel between the European Union and Türkiye. Pegasus currently operates flights to 161 destinations across 57 countries, having carried a record 43.3 million passengers in 2025. Smartwings adds a network of 80 destinations across 20 countries to the group portfolio.

Moving forward, Pegasus Airlines will begin the operational integration of the Smartwings fleet and IT structures into its established low-cost business model. However, Smartwings will continue to operate under its own brand for passenger-facing operations, maintaining its daily flight schedules and customer relations.

Güliz Öztürk, CEO of Pegasus Airlines, noted that the company has grown its fleet from 14 to 127 aircraft since adopting the low-cost model in 2005.

A shared vision has emerged with Czech Airlines and Smartwings management: together, we aim to spread our wings across Europe with two distinctive brands, Smartwings and Pegasus Airlines. This integration is not just about growth, but about creating resilient, technology-driven companies that put safety at the heart of operations.

Regulatory hurdles and antitrust conditions

The path to finalizing the acquisition required navigating European competition regulations. On September 11, 2026, the Czech Office for the Protection of Competition (ÚOHS) granted conditional approval for the merger.

To prevent a monopoly on the highly trafficked Prague-Antalya route, the regulatory authority required Pegasus to transfer a specified number of summer-season airport slots to an independent competitor. This divestiture mandate will take effect beginning with the Summer 2027 scheduling season, ensuring continued market competition for leisure travelers flying between the Czech Republic and the Turkish Riviera.

Restructuring a historic European brand

The completion of the deal marks the final chapter in a lengthy corporate restructuring for Czech Airlines (ČSA), one of the world’s oldest airline brands. Founded in 1923, ČSA underwent significant financial reorganization following bankruptcy proceedings. The legacy carrier ceased independent flight operations on October 26, 2024, and was subsequently transformed into a holding company.

Under this new corporate structure, Smartwings, which was founded in 1997 as Travel Service, became the wholly owned operating subsidiary of the ČSA holding company. Smartwings operates scheduled, charter, and private business-jet flights, managing subsidiaries in Poland, Slovakia, and Hungary.

Pegasus Airlines initially signed the agreement to acquire the restructured Czech Airlines and Smartwings Group on December 8, 2025. The agreed transaction value of €154 million encompassed both companies and their related receivables. With the acquisition now closed, the combined group holds firm orders for 140 new aircraft to support future network growth.

AirPro News analysis

The acquisition represents a strategic pivot for Pegasus Airlines, allowing the Turkish carrier to deepen its penetration into the European Union’s point-to-point leisure market while bypassing some of the bilateral constraints that typically limit non-EU operators. By maintaining the Smartwings brand while integrating its fleet and IT infrastructure into the Pegasus low-cost model, the operator can leverage established European charter relationships without diluting its core brand identity. The required slot divestiture on the Prague-Antalya route highlights the strict regulatory scrutiny facing cross-border airline consolidation in Europe, even for predominantly leisure-focused networks.

Photo Credit: Smartwings

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