Daher Group Advances Leadership and Take Off 2027 Strategic Plan

Daher Group Leadership Transformation: Strategic Appointments Drive Aerospace Giant’s Evolution Through Take Off 2027 Plan

The Daher Group, a French aerospace and logistics conglomerate with a heritage spanning over 160 years, is in the midst of a significant organizational transformation. This evolution is driven by a series of high-level leadership appointments and a comprehensive strategic plan, Take Off 2027, aimed at reinforcing Daher’s position as a leading international player in aerospace, industrial services, and logistics. The company’s recent executive changes, including the appointment of Didier Kayat as Chairman and CEO and the elevation of new division heads, signal a renewed focus on operational excellence, innovation, and sustainable growth. These moves are designed to ensure Daher’s resilience and competitiveness in a rapidly changing global industry.

Understanding the significance of these appointments and the strategic context in which they occur is essential for appreciating Daher’s current trajectory. The company’s transformation is not merely a response to market pressures but a proactive realignment to seize emerging opportunities in aerospace manufacturing, industrial services, and defense. This article explores the key aspects of Daher’s leadership changes, strategic initiatives, and broader industry context, providing a factual and neutral analysis of the company’s ongoing evolution.

Company Background and Historical Evolution

Daher’s roots date back to 1863, when it was founded as a shipping company in France. Over the decades, the company diversified from maritime logistics into industrial services and aerospace, consistently adapting to the demands of new industrial revolutions. By the early 20th century, Daher had already established itself as a key player in logistics, leveraging its expertise to support industrial and technological advancements.

The company’s entry into aerospace was cemented through its association with Morane-Saulnier, a pioneering aircraft manufacturer founded in 1911. This partnership laid the groundwork for Daher’s future as one of the world’s oldest operating aircraft manufacturers. Key milestones in Daher’s aerospace journey include the 1915 operational deployment of the Morane-Saulnier Type L, recognized as the first fighter aircraft, and the 1954 launch of the Morane-Saulnier 760 Paris, the world’s first business jet.

Throughout the 20th and early 21st centuries, Daher expanded its capabilities through strategic partnerships and acquisitions. Notable developments include its role as a transportation partner for Airbus in 1989, its participation in the Falcon 7X program in 2001, and the manufacturing of Airbus A350 landing gear doors from 2009. The acquisition of US-based Quest Aircraft and KVE Composites in 2019 and a major aerostructure plant in Florida in 2022 further extended Daher’s global reach and technological expertise.

Today, Daher operates across four main sectors: aircraft manufacturing, industry (aerospace equipment and systems), industrial services, and logistics. With 14,000 employees in 15 countries and revenues reaching €1.8 billion in 2024, Daher’s diversified model has proven resilient, allowing it to weather economic downturns and capitalize on emerging opportunities in both civil and defense aerospace markets.

Recent Leadership Appointments and Organizational Changes

In May 2024, Daher’s Board of Directors appointed Didier Kayat as Chairman of the Board, succeeding Patrick Daher, who had served in the role since 2016. Kayat also retained his position as CEO, consolidating executive leadership at a pivotal moment in the company’s transformation. This move reflects Daher’s commitment to continuity and the strategic objectives outlined in its Take Off 2027 plan.

Olivier Genis, a board director since 2020 and a Daher family appointee, was named Vice President of the Board. Genis brings extensive governance experience from his tenure at Eiffage Construction, reinforcing Daher’s focus on robust and modern governance standards. These changes align with the company’s dual priorities of maintaining family control while adopting best practices in corporate governance.

At the executive level, January 2024 saw the appointment of Cédric Eloy as head of the newly formed Industrial Services Division. Eloy, who joined Daher in 2011, has held various roles including Director of Innovation and Managing Director of AAA (acquired in 2023). His leadership is expected to drive Daher’s ambitions in industrial services, particularly following the integration of AAA’s 3,000 specialists across 11 countries.

Aymeric Daher, a member of the founding family, was appointed to lead the Logistics Division. His international experience and strategic background, gained through roles at BNP Paribas and various leadership positions within Daher, equip him to advance the company’s logistics operations and support its international growth agenda. Other notable appointments include Alain-Jory Barthe as Senior Vice President of the Industry Division and Julie de Cevins as Sustainable Development Director, both joining the Executive Committee to reinforce Daher’s focus on operational excellence and sustainability.

“The constant focus by the Group’s shareholders: the Daher family and Bpifrance; to implement the optimal standards for governance of the Group.” — Daher official statement

These leadership changes are integral to the “D# project,” an internal restructuring initiative aimed at organizing Daher around its four business areas. This reorganization, expected to be technically finalized by the end of 2025, is designed to enhance agility, operational excellence, and responsiveness to market-specific challenges.

Strategic Context: The Take Off 2027 Plan

Launched in 2023, Take Off 2027 is Daher’s most ambitious strategic plan to date. Its primary goal is to transform Daher into a large, profitable international company operating across four complementary sectors: aircraft production, manufacturing, industrial services, and logistics. The plan is structured around three core priorities: internationalization, profitability, and innovation with a strong emphasis on decarbonization.

Internationalization is a key focus, with over 35% of Daher’s revenue coming from the United States by 2023. Strategic acquisitions in North America, such as the Florida and Idaho facilities, have expanded the company’s manufacturing and service footprint. This geographic diversification reduces reliance on European markets and positions Daher to leverage growth opportunities in the robust US aerospace sector.

Profitability improvements are being pursued through operational excellence, supply chain resilience, and cost management. The creation of the Industrial Services Division, following the acquisition of AAA, is a strategic move to capture growth in aerospace services. The division’s integration has positioned Daher as a leading player in industrial services, generating over €270 million in revenue in 2023.

Innovation and sustainability are central to the plan. Daher has established three innovation centers, Log’in, Shap’in, and Fly’in, dedicated to logistics, aerostructures, and aircraft, respectively. The company’s decarbonization initiatives include the EcoPulse hybrid-electric aircraft demonstrator, developed in collaboration with Safran and Airbus. With a target of a 5% annual reduction in CO2 emissions starting in 2025, Daher is positioning itself at the forefront of sustainable aviation technology.

“Decarbonizing aerospace is the fourth revolution in the sector, and a challenge we must tackle collectively.” — Didier Kayat, Chairman & CEO, Daher

The organizational restructuring under the D# project is creating four autonomous business divisions, each with dedicated leadership and resources. This decentralized approach allows each division to respond more effectively to market demands while maintaining strategic alignment at the group level.

Financial Performance and Market Position

Daher’s financial performance reflects the success of its strategic initiatives. Revenues grew from €1.3 billion in 2022 to €1.8 billion in 2024, with international markets accounting for 55% of total revenue. Aircraft manufacturing remains a major revenue driver, with 82 aircraft delivered in 2024 (56 TBMs and 26 Kodiaks). The Industrial Services Division’s rapid integration and performance underscore the value of Daher’s expanded service offerings.

The company’s order backlog, representing 2.5 years of revenue, provides strong visibility and stability for future growth. While profitability has improved, management acknowledges that levels have not yet returned to pre-pandemic benchmarks, highlighting a commitment to continuous improvement. Daher’s balanced model between industrial and service activities has proven resilient, enabling the company to navigate economic uncertainties and maintain a strong market position.

Strategic Investments continue to support growth, including facility expansions in Idaho and Florida, the establishment of new final assembly lines, and ongoing research and development in hybrid-electric propulsion. These investments are critical for sustaining Daher’s competitive edge in both established and emerging aerospace markets.

Industry Context and Challenges

The aerospace industry is facing significant challenges, including persistent supply chain disruptions, regulatory pressures, and the imperative for decarbonization. According to McKinsey, aerospace executives are increasingly concerned about supply chain shortages, with new aircraft orders and backlogs placing additional strain on production capabilities. The French aerospace sector, of which Daher is a key part, achieved sales of €77.7 billion in 2024, with exports accounting for 82% of consolidated sales.

Decarbonization is both a regulatory requirement and a market expectation. Deloitte reports that Sustainability initiatives, such as sustainable aviation fuels and electric propulsion, could reduce industry emissions by up to 63% through 2050. Daher’s early investment in hybrid-electric technology positions it well to meet these evolving standards and customer expectations.

Talent shortages and geopolitical tensions further complicate the industry landscape. Daher has responded by investing in workforce development, hiring 2,500 new employees in 2024 and increasing training hours by 32%. The company’s recognition as a “Top Employer France” for three consecutive years underscores its commitment to attracting and retaining skilled talent in a competitive market.

Conclusion

Daher’s recent leadership appointments and strategic realignment under the Take Off 2027 plan mark a pivotal chapter in the company’s long history. By consolidating executive leadership, establishing autonomous business divisions, and investing in innovation and sustainability, Daher is positioning itself for continued growth and resilience in a challenging global aerospace environment.

The company’s balanced approach, combining family ownership with professional management, manufacturing excellence with service expansion, and operational agility with strategic vision, sets it apart from many industry peers. As Daher continues to implement its transformation initiatives, its ability to adapt to industry trends and capitalize on new opportunities will be critical to sustaining its leadership in aerospace, industrial services, and logistics.

FAQ

What is the Take Off 2027 plan?
Take Off 2027 is Daher’s five-year strategic plan aimed at transforming the company into a leading international player in four sectors: aircraft production, manufacturing, industrial services, and logistics. The plan emphasizes internationalization, profitability, and innovation, with a strong focus on sustainability.

Who are the key recent appointments at Daher?
Recent appointments include Didier Kayat as Chairman and CEO, Aymeric Daher as head of the Logistics Division, Cédric Eloy as head of Industrial Services, Alain-Jory Barthe as Senior Vice President of Industry, and Julie de Cevins as Sustainable Development Director.

How is Daher addressing sustainability?
Daher is investing in hybrid-electric propulsion (EcoPulse program), aiming for a 5% annual reduction in CO2 emissions from 2025, and has established three innovation centers focused on logistics, aerostructures, and aircraft. The company’s sustainability strategy is integrated across all business divisions.

What challenges does Daher face in the current aerospace market?
Daher faces industry-wide supply chain disruptions, regulatory pressures for decarbonization, talent shortages, and geopolitical uncertainties. The company is addressing these through operational excellence, workforce investment, and strategic diversification.

What is the significance of Daher’s expansion into defense markets?
Defense now accounts for over 15% of Daher’s revenue. The company’s involvement in the French MALE drone program and its multi-mission aircraft platforms position it as a key partner in France’s defense industrial base and provide diversification from civil aerospace markets.

Sources

• Daher Group