Flexjet Acquires The Jet Business, Names Varsano President

Fractional ownership provider Flexjet has acquired London-based aircraft brokerage and advisory firm The Jet Business, naming founder Steve Varsano as President of Flexjet and expanding the operator’s capabilities in whole aircraft sales and fleet lifecycle management.

Announced on June 12, 2026, the acquisitions merges The Jet Business with Flexjet’s existing FXSolutions brokerage under a unified platform. The transaction expands Flexjet’s footprint in the European market while providing the company with greater strategic control over the procurement, modernization, and remarketing of its global fleet of more than 340 aircraft.

Strategic fleet management and brokerage integration

The Jet Business will retain its brand identity and continue operating from its corporate jet showroom in London’s Mayfair district. For Flexjet, the acquisition provides an in-house mechanism to manage the transition of aging airframes out of its fractional fleet and optimize residual values.

In a press release detailing the acquisition, Flexjet Chairman Kenn Ricci emphasized the operational necessity of the deal for the company’s long-term fleet strategy.

“A core tenet of our luxury strategy is maintaining one of the youngest and most modern fleets in the industry. To do that effectively requires sophisticated capabilities around aircraft remarketing and transition planning,” Ricci stated.

Ricci added that the acquisition strengthens the company’s platform to move older aircraft out of the fleet gracefully while introducing next-generation aircraft into service for its fractional owners.

Clients of The Jet Business will gain access to a new suite of services branded as Flexjet Solutions. This offering includes aircraft operational support, pre-purchase inspections, maintenance infrastructure, Aircraft on Ground (AOG) response resources, and comprehensive aircraft management.

European expansion and leadership changes

As part of the acquisition, Steve Varsano assumes the role of President at Flexjet. Varsano has built a highly visible profile in the business aviation sector, operating a street-level showroom for corporate jets and amassing a social media audience that includes over 2.5 million followers on TikTok.

“We are well aligned in our belief that clients, at the very top of this market, are seeking far more than access to aircraft. They want trusted solutions that are designed around their needs, delivered by experts, and presented in style,” Varsano said regarding the merger.

The acquisition aligns with Flexjet’s ongoing infrastructure investments in the European market. The company recently opened a Tactical Control Center at Farnborough Airport (FAB) in the United Kingdom. Later in the summer of 2026, Flexjet plans to open a new private terminal at Farnborough, marking its largest infrastructure project outside the United States.

Financial terms of the acquisition were not disclosed by either party.

AirPro News analysis

We view this acquisition as a textbook example of vertical integration in the business aviation sector. Operating a fractional fleet of over 340 aircraft requires a constant, capital-intensive cycle of fleet renewal. By bringing a high-profile brokerage in-house, Flexjet secures a dedicated channel to remarket its older airframes, streamlining the transition process and keeping its core fractional fleet young. Tapping into Varsano’s extensive network of ultra-high-net-worth individuals also provides Flexjet with a direct pipeline to convert whole-aircraft buyers into fractional owners, or vice versa, depending on their changing operational needs.

Sources: Flexjet