Commercial Aviation
JetBlue Debuts Blueprint II Livery on New Airbus A220
JetBlue introduces Blueprint II livery on Airbus A220, celebrating its fleet modernization and airline history with unique design elements.
This article is based on an official press release from JetBlue.
On May 15, 2026, JetBlue officially debuted “Blueprint II,” a reimagined version of its highly popular “see-through” aircraft livery. According to an official press release from the airline, the new design is featured on a brand-new Airbus A220, marking the return of a fan-favorite aesthetic that blends the mechanical structure of the aircraft with whimsical, travel-themed illustrations.
The original Blueprint livery, which acted as a flying “x-ray,” was a staple of the skies until its retirement in 2024. Now, JetBlue has resurrected the concept to celebrate its modernized fleet. The introduction of Blueprint II on the A220 serves as a symbolic capstone to the airline’s recent operational milestones, specifically its transition to a more fuel-efficient, unified fleet.
The Evolution of the Blueprint Livery
From Embraer to Airbus
The first iteration of the Blueprint livery was introduced in February 2017 to commemorate JetBlue’s 17th anniversary. As noted in the provided historical data, that original design was painted on an Embraer E190, a 100-seat aircraft that served as a workhorse for routes connecting Boston, Washington D.C., and Puerto Rico. The intricate paint job took nearly two weeks to complete and featured nearly 50 hidden items inspired by crewmember and customer stories.
Following the retirement of the original Blueprint in 2024, aviation enthusiasts eagerly awaited its return. The debut of Blueprint II aligns with a major fleet modernization effort. JetBlue officially completed its transition to an all-Airbus fleet on September 9, 2025, when it retired its final Embraer E190. Today, the airline’s operations are centered entirely around next-generation Airbus A220 and A320 family aircraft, which provide enhanced fuel efficiency and updated passenger amenities.
Hidden Details and “Easter Eggs”
Blueprint II builds upon the legacy of its predecessor with bolder visuals and new icons that reflect JetBlue’s history, network, and spirit of exploration. The airline’s press release highlights several “Easter eggs” hidden within the x-ray design for passengers and plane spotters to discover.
Among the notable illustrations are an oversized teddy bear sitting in a passenger seat, and a crown hidden in the design to honor London, which was JetBlue’s first European destination. The flight deck features a sextant, paying tribute to the history of maritime and aviation navigation. Additionally, vacation gear such as fins, a snorkel mask, and a swimming pool float are included as a nod to the warm-weather leisure destinations central to the airline’s network.
“Our aircraft liveries are an important expression of the JetBlue brand and the humanity that defines our customer experience. Blueprint II honors a design our customers and crewmembers have loved for years, while celebrating the personal journeys, memories and sense of discovery that continue to shape the JetBlue experience.”
AirPro News analysis
While the unveiling of Blueprint II highlights JetBlue’s commitment to its quirky, customer-centric brand identity, it occurs against a backdrop of significant financial headwinds. According to May 2026 financial data, JetBlue is currently operating with a debt burden of approximately $9.3 billion. The company’s market capitalization stands at roughly $1.74 billion, with its stock trading around $4.65 per share.
We view initiatives like the Blueprint II livery as highly strategic. They represent relatively low-cost methods for the airline to maintain strong brand loyalty, generate organic social media buzz among aviation enthusiasts, and draw attention to its modernized, more efficient fleet during a period of broader financial restructuring.
Frequently Asked Questions
What aircraft features the Blueprint II livery?
The new Blueprint II livery is painted on a brand-new Airbus A220, reflecting JetBlue’s modernized, all-Airbus fleet.
Why was the original Blueprint livery retired?
The original Blueprint livery was painted on an Embraer E190. It was retired in 2024 as JetBlue began phasing out its E190 fleet, a process that officially concluded in September 2025.
Sources
Photo Credit: JetBlue