Airlines Strategy

ITA Airways to Join Lufthansa Group Miles & More Loyalty Program in 2026

ITA Airways will adopt the Lufthansa Group’s Miles & More loyalty program starting April 2026, expanding benefits for frequent flyers.

Published

on

This article is based on an official press release from Lufthansa Group.

Starting April 1, 2026, ITA Airways will officially adopt Miles & More as its loyalty program, marking a significant step in the Italian carrier’s integration into the Lufthansa Group. According to a recent press release from the company, the transition will open up a vast network of global partners and exclusive rewards for ITA Airways passengers.

The move allows ITA Airways customers to join Europe’s leading frequent flyer program, which currently boasts 39 million members. By registering through the Airlines online portal or mobile app, passengers will immediately gain access to benefits across 35 airline partners and more than 135 additional program partners worldwide.

Expanding Benefits for Frequent Flyers

The integration into Miles & More provides ITA Airways passengers with extensive opportunities to earn and redeem miles. As detailed in the Lufthansa Group announcement, members can accumulate miles on flights operated by all Lufthansa Group airlines, Star Alliance carriers, and other partner airlines. These miles can then be redeemed for award flights, travel upgrades, and various products and services.

Status Match and Earning Points

To accommodate existing loyal customers, the company stated that an attractive status match offer will be published for ITA Airways passengers who already hold frequent flyer status. Furthermore, new members will be able to earn “Points” to achieve or maintain their status within the Lufthansa Group ecosystem. The Partnerships is expected to expand with additional offers throughout the year.

Strategic Integration and Synergies

The adoption of Miles & More is described as a major milestone in the ongoing integration of ITA Airways into the Lufthansa Group as a hub airline. The transition not only enhances the customer experience but also strengthens the loyalty program’s market position.

“Welcoming ITA Airways to the Miles & More program is a unique milestone, not only from a program offer perspective but also from the airline’s customers perspective. With this step, we continue to be on track integrating ITA Airways as Hub Airline.”

According to Dieter Vranckx, Chief Commercial Officer of Lufthansa Group, the strategic decision allows ITA Airways to leverage a globally anchored loyalty program, further integrating the Italian carrier into the group’s commercial powerhouse.

AirPro News analysis

We note that the transition of ITA Airways to the Miles & More program is a logical progression following Lufthansa Group’s integration efforts. By aligning loyalty programs, the group can streamline operations, offer unified benefits to a broader customer base, and incentivize cross-booking among its subsidiary airlines. The promised status match will be a crucial element in retaining ITA Airways’ most valuable frequent flyers during this transition period.

Advertisement

Frequently Asked Questions

When does ITA Airways join Miles & More?

According to the Lufthansa Group press release, ITA Airways will officially adopt the Miles & More loyalty program starting April 1, 2026.

Will existing ITA Airways frequent flyers lose their status?

No. The company has announced that an attractive status match offer will be made available for ITA Airways customers who already possess frequent flyer status.

Where can members earn and redeem miles?

Members can earn miles on all Lufthansa Group airlines, Star Alliance airlines, and other partner airlines. Miles can be redeemed for award flights, travel-related awards, and products from over 135 non-airline partners.

Sources

Photo Credit: Lufthansa

Leave a ReplyCancel reply

Popular News

Exit mobile version