ANA Holdings and Joby Aviation Expand Partnership for Japan Air Taxi Service

ANA Holdings and Joby Aviation Forge Strategic Partnership to Transform Japan’s Urban Air Mobility Landscape

The aviation industry is entering a new era as ANA Holdings, Japan’s largest airline group, and Joby Aviation, a pioneer in electric vertical takeoff and landing (eVTOL) aircraft, announced a major expansion of their partnership in August 2025. This move aims to introduce commercial electric air taxi services in Japan, with plans to deploy over 100 Joby aircraft in the coming years. The initiative will begin with demonstration flights at EXPO 2025 Osaka, marking a significant step toward integrating air taxis into Japan’s transportation system. By combining ANA’s operational expertise with Joby’s cutting-edge technology, this partnership positions Japan as a front-runner in the rapidly growing advanced air mobility (AAM) sector.

Urban congestion, environmental concerns, and the demand for efficient transportation solutions are driving cities worldwide to explore new mobility options. Japan, with its dense urban centers and advanced infrastructure, stands as an ideal testing ground for such innovations. The collaboration between ANA and Joby is not just about introducing a new mode of travel; it’s about reimagining how cities move, connect, and evolve in the face of 21st-century challenges.

Historical Context and Company Backgrounds

The ANA-Joby partnership draws on decades of aviation leadership and technological innovation. ANA Holdings, established in 1952, has evolved from a domestic airline into Japan’s largest airline group, operating over 200 aircraft and serving both domestic and international routes. Its commitment to safety and service excellence is underscored by twelve consecutive years of SKYTRAX 5-Star ratings. ANA’s broad portfolio now includes logistics, travel, and emerging mobility solutions, reflecting its adaptability in a changing industry.

Joby Aviation, founded in 2009 by JoeBen Bevirt, has emerged from stealth-mode R&D to become a recognized leader in eVTOL technology. The company’s early work with NASA on electric propulsion and flight control systems laid the groundwork for its proprietary eVTOL aircraft. Joby’s focus on quiet, efficient, and safe electric flight has resulted in an aircraft that, according to NASA testing, is significantly quieter than traditional helicopters, a crucial factor for urban operations.

The companies’ collaboration began in 2022, with Toyota Motor Corporation joining as a key investor and manufacturing partner. This triad leverages ANA’s operational know-how, Joby’s technology, and Toyota’s manufacturing prowess, signaling a serious commitment to making air taxis a reality in Japan.

Japan’s Urban Mobility Challenges

Japan’s major cities, including Tokyo, Osaka, and Nagoya, face persistent traffic congestion, long commute times, and limited space for expanding traditional infrastructure. Urban density and rising demand for efficient travel have made alternative solutions like air taxis increasingly attractive. The government and private sector are actively seeking ways to reduce congestion and emissions while maintaining high standards of safety and reliability.

According to ANA, air taxi services could reduce travel times dramatically, for example, cutting the trip from central Tokyo to Narita Airport from about an hour by train to approximately 15 minutes by air taxi. Such improvements could enhance productivity, support tourism, and improve quality of life in Japan’s urban centers.

The Japanese public’s openness to technological innovation, combined with stringent regulatory standards, creates both opportunities and challenges for introducing new mobility solutions. The ANA-Joby partnership is designed to navigate these complexities by leveraging trusted brands and proven expertise.

“Air taxi service will directly contribute to addressing Japan’s urban transportation difficulties, ultimately enhancing regional exchange and providing a new, efficient means of travel.” , Koji Shibata, President and CEO, ANA Holdings

Partnership Evolution and Strategic Foundation

The August 2025 announcement marks a shift from exploratory collaboration to operational commitment. ANA and Joby are forming a joint venture to deploy more than 100 eVTOL aircraft, beginning with demonstration flights at EXPO 2025 Osaka. The partnership covers not only aircraft deployment but also the creation of a full urban air mobility ecosystem, including vertiport infrastructure, pilot training, and maintenance support.

Toyota’s role as an investor and technology partner adds manufacturing expertise and financial stability to the project. This cross-industry alliance is intended to accelerate the safe, scalable rollout of air taxi services, with a phased launch starting in Tokyo and expanding to other regions as infrastructure and regulatory frameworks mature.

Both companies are working closely with Japanese national and local governments to develop regulatory pathways and public engagement strategies. The upcoming demonstration flights will be a key step in building public trust and gathering operational data in Japan’s unique airspace and urban environments.

Technical Specifications of Joby’s eVTOL Aircraft

Joby’s S4 eVTOL aircraft is designed for urban passenger transport, featuring six tilting propellers for vertical takeoff and efficient forward flight. The aircraft accommodates one pilot and four passengers, with a maximum cruise speed of 200 mph (322 km/h) and a range of 100 miles (161 km), including reserves. Its distributed electric propulsion system provides redundancy and safety, while large windows offer panoramic views.

The S4 uses advanced lithium-nickel-cobalt-manganese-oxide batteries to power six high-performance electric motors, each delivering peak power of 236 kW. The aircraft’s noise profile is a standout feature: NASA testing found it produces just 45.2 dBA in cruise at 1,640 feet, significantly quieter than a typical helicopter, which can reach 80 dBA at similar distances.

These characteristics make the S4 suitable for frequent operations in densely populated urban areas, where noise and emissions are major concerns. The aircraft’s safety systems and flight control software are designed to meet rigorous aviation standards, with multiple redundancies in propulsion and avionics.

“Japan is an extraordinary launchpad for redefining the future of air mobility, where ancient wisdom, legendary craftsmanship, and soaring ambition converge.” , JoeBen Bevirt, Founder and CEO, Joby Aviation

Market Context, Industry Trends, and Regulatory Environment

The global advanced air mobility market is experiencing rapid growth, with estimates projecting expansion from $11.75 billion in 2024 to $137.11 billion by 2035. This growth is fueled by urbanization, congestion, and the push for greener transportation alternatives. Japan’s unique market conditions, high population density, advanced infrastructure, and regulatory rigor, make it a prime candidate for early air taxi adoption.

The ANA-Joby partnership faces competition from other eVTOL developers and mobility providers, but it benefits from first-mover advantages, trusted brands, and a comprehensive approach to ecosystem development. The companies are not only introducing new vehicles but also building the necessary infrastructure, training programs, and maintenance networks to support safe, reliable operations.

Regulatory approval remains a critical factor. Joby has made strides in the U.S., securing a special airworthiness certificate and Part 135 air service certification from the FAA. In Japan, authorities are working to establish frameworks for eVTOL operations, with ANA and Joby collaborating closely to ensure compliance and safety. The EXPO 2025 demonstration flights will provide valuable experience and data to inform future regulatory decisions.

Infrastructure and Ecosystem Development

Successful air taxi deployment requires more than just aircraft; it demands a robust ecosystem. ANA and Joby are investing in vertiport development, integrating air taxi services with existing transportation networks, and establishing pilot training and maintenance programs. Site selection for vertiports must balance convenience, safety, and noise considerations, while training programs will prepare pilots for the unique demands of eVTOL flight.

Maintenance infrastructure is another key focus, as electric aircraft have different requirements than traditional planes or helicopters. Specialized training for technicians and distributed maintenance sites will be essential for reliable, scalable operations.

Public engagement is also central to the partnership’s strategy. The demonstration flights at EXPO 2025 Osaka, featuring ANA-branded Joby aircraft, are intended to build public awareness, trust, and enthusiasm for air taxis. These events will showcase the technology’s safety, quietness, and efficiency, helping to pave the way for broader adoption.

Environmental Impact and Sustainability

One of the main advantages of electric air taxis is their environmental profile. Joby’s eVTOL aircraft produce zero direct emissions during flight, helping to reduce urban air pollution. Their quiet operation minimizes noise pollution, addressing a common barrier to helicopter use in cities.

As Japan’s energy grid incorporates more renewable sources, the environmental benefits of electric aviation are expected to increase further. However, the full lifecycle impact, including battery production and recycling, remains an area of focus for both companies. Sustainable manufacturing and responsible end-of-life management will be important as the industry scales.

By offering a cleaner, faster alternative to ground transportation, air taxis could reduce congestion and emissions in Japan’s busiest cities. This aligns with national goals for decarbonization and improved urban livability.

Conclusion

The expanded partnership between ANA Holdings and Joby Aviation represents a significant leap forward for urban mobility in Japan and sets a precedent for global adoption of advanced air mobility solutions. By committing to deploy over 100 electric air taxis, supported by comprehensive infrastructure and rigorous safety standards, the companies are laying the groundwork for a new era of sustainable urban aviation.

As demonstration flights at EXPO 2025 Osaka approach, the world will be watching to see how this collaboration shapes the future of city travel. The partnership’s success could influence similar initiatives worldwide, driving innovation and setting standards for safe, efficient, and environmentally responsible air taxi services.

FAQ

What are eVTOL aircraft?
eVTOL stands for electric vertical takeoff and landing. These aircraft use electric propulsion to take off and land vertically, making them suitable for urban environments with limited space.

When will air taxi services launch in Japan?
Demonstration flights are scheduled for EXPO 2025 Osaka (October 1–13, 2025), with commercial deployment planned to follow, starting in Tokyo and expanding to other regions.

How quiet are Joby’s air taxis compared to helicopters?
NASA testing confirmed Joby’s S4 aircraft produces 45.2 dBA in cruise at 1,640 feet, making it significantly quieter than traditional helicopters, which can reach around 80 dBA.

What environmental benefits do electric air taxis offer?
Joby’s eVTOL aircraft produce zero direct emissions and much less noise than conventional helicopters, helping to reduce urban pollution and improve quality of life.

Who are the main partners in this initiative?
ANA Holdings, Joby Aviation, and Toyota Motor Corporation are the primary partners, combining expertise in aviation, technology, and manufacturing.

Sources

• Joby Aviation
• ANA Holdings Corporate Information
• Joby Aviation Company History
• Grand View Research: Advanced Air Mobility Market Size